How To Use LinkedIn Content To Get Clients: Part I

To begin, what is Content Marketing? A marketing strategy that involves creating and sharing online material such as articles (like this), videos, blogs, and social media posts.

It's intended to spark interest in you, and your product or service to bring in a sale somewhere along your customer journey. The main focus here is giving maximum value!

If you are asking what you should share? Think your customer... what do they love, what will enhance their lives, what excites them? From there create content in the form of:

• How-tos
• Industry Statistics
• Case Studies
• Infographics
• Videos
• Podcasts

There are many places you can post these online, but here's why LinkedIn is the best place to share your newly created content.

• Engage an online community of professional users!
• Expand your customer base
• Attract attention and generate highly qualified and filtered leads
• Generate or increase online sales 
• Easier than creating a blog site and driving traffic to it
• Posting is easy and free!

3 Steps to Writing a LinkedIn Article

1. Define Your Mission and Your Goals

What is important to you and your business, where would you like to see yourself by the end of this year. Get real specific.

2. Establish Your Key Performance Indicators (KPIs)

What does that looks like for you? Could be clicks, webinar registrations, and / or revenue.

3. Know Your Audience

Again, what do they love? What gets them excited and how can you bring them the most value?

How Do You Attract Engagement?

Three simple things to remember:

1. Be unique.
2. Be topical.
3. Bring value.

Not sure what your target audience cares about most? Just ask! There is no harm in asking, plus you might surprise yourself with how easy it is to engage online.

Now, to be 100% clear, this is a strategy that could work for many, but in order to get something custom-tweaked that will absolutely work for you, I would suggest booking a free strategy call with me.

You'll hop on with me and my team, and we'll actually look at your business and say, "okay, this is exactly how you want to set up your profile. This is the first message you want to send... and these are the exact people on LinkedIn you should be targeting."

We'll share with you: what to say, what not to say, where to spend your time and where you shouldn't waste your time. We'll show you what to do to start filling your calendar very quickly and how to start closing deals on LinkedIn. Let's talk!