The latest news from the team at Purdie Pascoe.
With September now upon us, we hope you had the chance to unwind and relax during the summer and are feeling recharged for the new season ahead. After some well-earned breaks, the Purdie Pascoe team is feeling refreshed and excited for the final stretch of the year. Scroll down for a round-up of last month’s highlights, including webinars, blogs, news and fresh perspectives from our brilliant MedTech experts.
Live webinar: Medical devices in the wild - Tracking real world data for lasting impact
Interview: Spotlight on MedTech end-to-end solutions
Blog: Why market research is the MedTech multivitamin
Top tips: Beyond the pill - Powering better health with MedTech
Blog: Post Market Surveys - Insights from the poolside
Webcast: Article 61(10) within the EU MDR
News: EU AI Act Certification
We hope you enjoy reading this newsletter. To speak to our team, please contact info@purdiepascoe.com for market research needs and postmarketsurveys@purdiepascoe.com to discuss post market surveys.
Live webinar: Medical devices in the wild | Tracking real world data for lasting impact
Notified Body insights, lifecycle management & collecting data with Post Market Surveys -Wednesday, 10 September 2025 10:00 EDT | 15:00 BST | 16:00 CEST
Join expert presenters; Breda Kearney - Clinical Regulatory Lead, BSI, Diane Legere RN, BSN, MSc, APCCN - Senior Clinical Auditor, DNV, Marcus Torr - Head of Post Market Surveys, Purdie Pascoe and Efstathios Vassiliadis- CEO, Evnia for this insightful live event.
Purdie Pascoe is delighted to host this 60-minute live webinar in which leading experts from across the industry are uniting together to provide you with key considerations to help improve your RWD collection for regulatory approvals.
Interview: Spotlight on MedTech end-to-end solutions
Sabera Hyderally (she/her), Head of MedTech and Marcus Torr Head of Post Market Surveys
In MedTech, teams such as R&D, insights, regulatory and clinical often operate in silos, each focused on their own stage of the device journey. But real impact comes from connection. When teams collaborate across the lifecycle, from concept to post market, they can unlock deeper insights, smoother processes, and stronger outcomes.
It’s not just internal collaboration that matters. Partnering with an external team that understands and supports every stage of the MedTech journey can be transformative. In this conversation, these leading experts share how Purdie Pascoe’s integrated expertise in Primary Market Research and Post Market Surveys is the true golden ticket to a seamless, compliant, and impactful approach for success in your MedTech journey.
Blog: Why market research is the MedTech multivitamin
By Director Kristy Beede
In the fast-evolving world of medical technology, innovation alone isn’t enough. A brilliant device or digital therapeutic can fail if it doesn’t align with the needs of end users, clinical workflows, or regulatory pathways. That’s where market research steps in, not as a luxury, but as a strategic necessity.
We recently worked on an interesting project with a MedTech investment firm to identify the personas of current and potential future customers of longevity clinics to feed into their wider investment strategy. Post report delivery they commented; “Thanks again for this report, it is incredible, and I think will be very helpful for the team!” VP of Research, Investment Firm. This serves as a good reminder that different buyers require market research across the entire MedTech lifecycle.
Top tips: Beyond the Pill: Powering better health with MedTech
In the 1990s, blockbuster drugs such as Lipitor and Prozac dominated the market thanks to strong clinical data and huge salesforces. However, today, in the era of personalised medicine, digital therapeutics, and outcome-based healthcare, a molecule alone is no longer enough. Pharma companies must now deliver integrated solutions, combining drugs, devices, and digital tools to truly improve patient outcomes. After all, not everything that makes you better is a pill.
View our top tips for building better delivery solutions here >
Blog: Post Market Surveys - Insights from the poolside
In this blog our Post Market Survey Commercial Director, Ellie Baker talks about Post Market Surveys, from the poolside. As MedTech professionals know, the industry rarely sleeps but throughout August, it definitely takes a nap. Whether you are feeling refreshed from a recent trip away (hopefully from a few hours in the sun) or have an upcoming holiday in September, this blog provides some lighter reflection. So, grab your iced coffee (or something stronger), and let’s talk Post Market Surveys, from the poolside.
Webcast: Article 61(10) within the EU MDR
Notified Body insights & the role of PMCF Surveys
Have you watched our latest webcast? In this session, Breda Kearney, Clinical Regulatory Lead from BSI and Chris Webb, Research Manager and PMCF expert from Purdie Pascoe explore the correct application of Article 61(10) under the EU MDR and the critical role of PMCF surveys in supporting compliance.
News: EU AI Act Certification
AI is transforming how we innovate, driving smarter decisions, streamlining operations & unlocking new opportunities. But with innovation comes responsibility.
On 2 August 2025, the second phase of the EU AI Act came into force, setting new standards for general-purpose AI providers. At Purdie Pascoe, we’re proud to be certified, having completed our AI Literacy training with Kompela Academy. Our in-house Operations and Innovation teams are at the heart of our approach, ensuring AI is used in full compliance with regulation across our projects and surveys:
Safe and intended use
Human oversight
Transparency
Data protection
Continuous compliance
We’re not just using AI, we’re using it to innovate responsibly and build trust in every advancement.
