Loops That Make You Move?

Hello there,

It has been a while, right? Well, you know that loyalty is not static, and that's why we are keeping it dynamic! As usual, The Loyalty Loop delivers the tools, trends, and tactical plays transforming customer relationships in 2025.

Welcome to this edition of The Loyalty Loop! As always, we’re here to keep you inspired, informed, and ahead of the curve in the ever-evolving world of loyalty and rewards.

We sent our scouts to gather the most actionable and interesting data from around the world. Sooo... Let’s dive in?

Whether you’re engineering emotional connections, battling churn, or building advocacy ecosystems. Consider this your briefing from the front line.

In this episode of the Loyalize Podcast, Lima Owais , Loyalty Marketing Manager at Orange Jordan , shares how telecom companies are reinventing loyalty by focusing on emotional connections rather than just discounts or points. Orange Jordan’s rewards program blends telco perks with lifestyle offers, teaming up with over 160 partners to deliver personalized, memorable experiences for all customers.

The host, Yasmine El Shaer , kicks off the conversation by highlighting the challenges telcos face with customer retention in a highly competitive, price-sensitive industry. Yasmine emphasizes the need for brands to deliver value that goes beyond transactions and touches on the psychological factors that drive genuine loyalty.

Lima dives into Orange Jordan’s fresh approach, moving away from traditional point-based systems to creating “happy moments” for customers. She explains how Orange Jordan’s loyalty program blends telco and lifestyle offers—partnering with over 160 merchants—to create personalized experiences for all users, not just top spenders.

“We always come back to the experience—how customers feel about your brand in those small, memorable moments.”

Key insights include:

• Loyalty now means creating happy, meaningful moments—not just rewards.
• Trust, transparency, and great customer care are vital for building lasting loyalty.
• Emerging technologies like 5G and AI enable instant, personalized rewards.
• Loyalty programs should include every customer segment, not just high spenders.

The episode delivers a clear reminder: loyalty is less about collecting points and more about crafting experiences that customers remember and cherish. As Lima beautifully sums it up, “We always come back to the experience.”

You won’t want to miss this one!

Listen now on:

📺 YouTube https://youtu.be/GAJXxhREFJY

🎧 Spotify https://creators.spotify.com/pod/show/loyalize-podcast-by-dsqua/episodes/S2E6-How-Telcos-Dial-in-Happy-Moments-with-Lima-Owais-e34ta5l

🎧 Anghami https://play.anghami.com/episode/1219292661

We don’t just build partnerships—we power everyday rewards!

Our latest collaboration with stc Qitaf is all about making life a little easier and more rewarding for you. That’s why we’re thrilled to announce an exclusive offer for Qitaf users: enjoy 30% off every Jeeny ride across KSA.

Why This Matters for Your Business

• Differentiation Through Collaboration: Businesses that align with like-minded partners can create new value propositions, setting themselves apart in crowded markets.
• Seamless Integration: Our end-to-end approach ensures that rewards and offers are not standalone but seamlessly woven into the user journey, maximizing both adoption rates and consumer satisfaction.
• Data-Driven Engagement: Collaborating brands gain valuable insights into customer behavior, enabling further personalization and optimization of future campaigns.
• Scalable Reward Networks: As the marketplace evolves, having a flexible and robust loyalty partner network opens new channels for growth and customer retention.

To our partners:

let’s continue to build programs that move beyond transactional offers and redefine what’s possible when leading brands collaborate with purpose. Together, we’re powering a new era of everyday rewards that matter.

As a leader in customer engagement and loyalty, Dsquares delivers experiences that seamlessly blend convenience, value, and innovation.

A prime example is our newly launched loyalty program, the My Nacita app!

This loyalty program, designed specifically for NACITA 's automotive customers, transforms routine car care into a rewarding, points-driven journey.

Key Features & Benefits

• Earn on Every Visit: Customers receive loyalty points for everything! Tire changes, battery upgrades, car washes, and mechanical fixes.
• Simple Redemption: Points can be easily converted into real monetary savings: points unlock financial discounts towards services, motivating customers to return.
• Tiered Growth: The three-tier system (Silver, Gold, Platinum) encourages frequent engagement and accelerates rewards for the most loyal users.
• Extended Point Validity: Points remain valid for a full year, providing ample time for customers to accumulate and redeem.

Why My Nacita Stands Out

• Mobile-First Experience: The app is designed for a seamless iOS and Android experience, making loyalty accessible from a customer’s pocket at all times.
• Customer Empowerment: By giving users control over their rewards and redemption, the app generates genuine brand advocacy and repeat business.
• Privacy Commitment: With no personal data collected by default, My Nacita upholds the highest privacy standards.
• Effortless Onboarding: Customers can join, earn, and redeem without complexity, a hallmark of Dsquares’ frictionless B2C design philosophy.

Powered by Dsquares

Dsquares’ role in the development and launch of My Nacita exemplifies what happens when loyalty strategy meets digital execution—turning every automotive service into a value-driven interaction and every customer into a loyal ambassador.

My Nacita isn’t just an app. It’s a smarter way to grow automotive loyalty, drive retention, and connect your brand to customer lifestyles.. one visit at a time.

And that's it for this week's loop!

Prepare to embark on an exciting journey with us, as we keep you informed of actionable insights, cutting-edge industry trends, and inspiring success stories that will empower you to elevate your business strategies in the coming loops!

Are you ready to change your approach and achieve remarkable results?

Unlock the Power of Customer Retention Today.

Until we meet again. Stay Loyal.

Sincerely,

Bob H. Elhasan

Head of Dsquares Content Team