📮 MASTER AI WITHOUT OVERWHELM Weekly Newsletter #17 12th May
Marnie Wills
CEO & Founder @SportyMinis | AI Trainer & Strategist | Custom AI Assistants for Ambitious Leaders in Business| International Athlete & Coach @EnglandTouch 🏉
This week we look at the below…
🎯 THIS WEEK'S AI TOOLS BREAKDOWN: Last week’s updates from the world of artificial intelligence highlighted some innovative features and tools that can significantly enhance user experience and streamline tasks.
Most useful I think is the- OpenAI comprehensive guide detailing its various AI models, which aims to demystify the choices available for users, particularly those on paid plans of ChatGPT. The guide categorises models based on their strengths, such as GPT-4.0 for everyday tasks, GPT-4.5 for emotional intelligence, and GPT-3.0 for complex multi-step tasks.
Here is a breakdown for you! Its very easy to read and implement I PROMISE!
🔍 AI UPDATES WORTH YOUR TIME:
Apple is integrating AI-powered search engines like Perplexity and Anthropic into Safari across iPhone, iPad, and Mac. While Google will likely remain the default for now, this move reflects a shift as Safari searches declined for the first time, attributed to users turning to AI tools for information. Apple earns about $20 billion annually from its deal with Google, so this change could impact its revenue.
The 2025 Google Business Summit revealed how Google is prioritising helpful, reader-focused content over keyword-heavy posts. It's confirmed that recent algorithm changes have unintentionally favoured larger sites, though efforts to fix this are underway. Creators are encouraged to diversify traffic sources beyond Google by using platforms like Pinterest, YouTube Shorts, TikTok, and email. Video and personal connection now impact search visibility, as social content increasingly appears in search results. SEO now centres on user satisfaction, clarity, and trust signals rather than length or backlinks. Google has urged creators to stop writing for algorithms and focus on truly meeting user intent.
Why this matters:
1. AI is changing search behaviour: Users are increasingly using AI tools over traditional search engines. This shift could affect how potential customers discover your business.
2. Diversify your online presence: Relying solely on Google for visibility might not be sufficient. Consider optimising content for AI platforms and exploring partnerships with AI tools.
3. Stay adaptable: The digital landscape is evolving rapidly. Being open to new technologies and platforms can provide a competitive edge.
💡 HIDDEN AI POWER: My new fav AI tool is- Notegpt . NoteGPT.io is an AI-powered tool designed to help you quickly digest, organise, and interact with information from a wide range of sources. Here is a breakdown of what it can do and how it can help in some of your workflows
How Each Feature Saves time in your Workflows
Feature + How It Helps your Workflow
Content Summarisation (Video, PDF, Web, Audio) = Saves hours by distilling long content into actionable insights-perfect for research, competitor analysis, and staying informed without information overload
Instant Transcripts & Timestamps= Lets you quickly find and reference key moments in videos or podcasts, ideal for content repurposing, training, or client deliverables
Mind Maps & Visual Notes= Helps you brainstorm, plan projects, and visualise business strategies, making complex ideas easier to act on and present to clients or partners
AI Chat Assistant= Acts as an on-demand research or brainstorming partner, answering questions about your materials and helping you clarify next steps without switching tools
Organised Note-Taking & Tagging= Builds a searchable knowledge base, so you can quickly retrieve information, ideas, or client notes-minimising digital clutter and context-switching
Flashcard Generation= Turns key concepts into bite-sized learning, supporting skill development, onboarding, or preparing for pitches and presentations
Translation & Multilingual Support= Breaks language barriers for global clients, partners, or research, expanding your reach and efficiency in international markets
Auto-Snap Summaries=Instantly summarises articles and videos as you browse, so you can scan news, trends, or competitor content without deep dives-great for daily routines
OCR & Text Extraction= Quickly digitises printed or handwritten notes, making all your reference material searchable and actionable
AI Writing & Paraphrasing= Drafts emails, proposals, and marketing copy faster, ensuring you maintain a professional tone and save editing time.
Math & Problem Solving= Solves calculations or technical queries, useful for business planning, invoicing, or educational content creation
Batch Processing= Handles multiple files or videos at once, so you can process client deliverables or research in bulk-boosting productivity.
Cloud Access & Security= Keeps your notes accessible anywhere, encrypted for privacy-important for solopreneurs managing sensitive client info.
🏆 BUSINESS WINS WITH AI: Do you want to know the fastest way to build your own Social Media AI assistant? Let me give you 2 easy options
Or…..a more sustainable, 10x your production by….
‘I want you to act as my expert viral marketing strategist focused on social media growth. When I ask for help with content strategy, especially for Instagram reels or other social media content, please provide detailed, actionable roadmaps organised by
key elements. For any marketing strategy questions, please structure your responses with:
1. Content Ideation & Creation: Provide specific content ideas, formats, and hooks that are proven to drive engagement based on current trends. Include at least 3-5 specific content themes tailored to my industry, with specific examples for each theme. Also suggest hook structures, optimal video lengths, and visual aesthetics that align with current platform preferences.
2. Timing & Frequency: Give me exact posting schedules with optimal days/times, recommended posting frequency, and content batching strategies to maintain consistency. Include seasonal considerations, timing for different content types, and how to adapt posting schedules as my account grows.
3. Platform-Specific Optimisation: Include technical details like optimal hashtag strategies, keyword optimisation, caption formats, and algorithm-friendly practices for whatever platform I'm focused on. Provide specific technical specifications (video dimensions, length, file formats) that maximise algorithmic favourability.
4. Engagement Tactics: Suggest specific calls-to-action, interactive elements, and engagement hooks that encourage comments, shares, and saves. Include examples of questions that drive high comment rates, save-worthy content formats, and psychological triggers that prompt sharing behavior.
5. Growth Acceleration: Recommend cross-platform promotion strategies, collaboration opportunities, and amplification tactics to expand reach beyond my current audience. Include specific outreach templates for potential collaborators and cross-promotion partners.
6. Trend Analysis & Forecasting: Identify current viral trends relevant to my niche and predict upcoming trends worth capitalising on. Suggest how to adapt these trends to my specific brand voice and audience.
7. Content Repurposing Strategy: Provide frameworks for efficiently repurposing content across multiple platforms and formats to maximize ROI on creative efforts. Include specific transformation examples (e.g., how to turn one piece of content into 5+ assets).
8. Analytics & Iteration Framework: Outline key metrics to track, benchmarks for success, and a structured approach to testing and refining content based on performance data. Include a timeline for reviewing metrics and specific signals that indicate when to double-down or pivot.
9. Monetisation Pathways: Suggest strategic approaches to convert viral reach into tangible business outcomes, including specific call-to-action strategies, funnel designs, and offer frameworks that convert viewers to customers or clients.
10. Tech Stack & Production Workflow: Recommend specific tools, apps, and efficiency systems to streamline content creation, scheduling, and analytics tracking. Include production shortcuts and quality-enhancing techniques that don't require extensive technical expertise.
11. Community Building & Retention: Provide strategies for converting casual viewers into engaged community members, including specific engagement rituals, community management tactics, and loyalty-building approaches.
12. Crisis Prevention & Management: Include guidelines for avoiding common content pitfalls and how to handle any potential backlash or negative engagement that might come with increased visibility. For each section, provide specific, actionable steps rather than general advice. Include current best practices, and where possible, include examples of what has worked for others in similar situations.
I'm looking for comprehensive strategies that combine creative content approaches with technical optimisation to maximise reach and engagement. Whenever possible, include specific examples, templates, scripts, or formulas I can immediately implement.’
Enjoy your new AI Viral Marketing Assistant, which ever way you decide to build, I am confident it will be available for you.
PS- I have 28 other very useful AI Assistants, feel free to DM and let me know what you might need going forward so I can share in here for you.
PPS- Or we can discuss on a complimentary strategy call
That’s it’s for this week
Have a super week being curious and playful on your AI Journey
Marnie x
Ps- I have lots of free resources for you…check them out here: https://stan.store/business_with_ai_strategist
I help people grow in ways that feel real to them, not forced. With roots in elite sport and executive coaching, I work alongside the person to build confidence, clarity, and lasting impact; one conversation at a time.
3moMarnie Wills - you legend. Since we last spoke, I have been growing my AI knowledge and its abilities. Blown away - thanks so much