📮 MASTER AI WITHOUT OVERWHELM Weekly Newsletter #20 - 2nd June

Welcome to edition 20!!! Big milestone for me, consistency queen right here. haha

This week we look at:

• Google Notebook LM and the new Gemini 2.5 together to create a marketing strategy that is comprehensive and tailored  in minutes.

• Chat GPT models- and easy-to-digest comparison table summarising the key features & use cases 

• 5 step process to use Claude 4 to automate workflows, accelerate decision-making, and scale smarter

• Genspark’s super powers 

Before we dig in this week, if you haven seen my post about the difference in Millennial's and Gen Z using AI, it's worth your time.  Plus there is an AI strategy quiz in there for you also. 

https://www.linkedin.com/posts/marnie-wills-entrepreneur_aipowerplay-businesswithai-strategicadvantage-activity-7334217053471465474-HotH?utm_source=share&utm_medium=member_desktop&rcm=ACoAABaEgw8BibqpLEBYJpTS6RwEZ-kAslEzeMY

🎯 THIS WEEK'S AI TOOLS BREAKDOWN:   Let's look at the amazing Google Notebook LM and the new Gemini 2.5 together to create a marketing strategy that is comprehensive and tailored  in minutes.

What makes Notebook LM and Gemini 2.5 stand out? Unlike traditional approaches, these tools combine AI-driven web research, knowledge synthesis, and creative content generation within one platform, allowing you to:

• Discover and analyse your target audience by collecting insights on their pain points, desires, and challenges straight from live sources using Notebook LM’s Discover Sources feature.

• Visualise opportunities and challenges using the Mind Map tool to gain a clear perspective on the market landscape and audience needs.

• Create detailed user personas, making it easier to speak directly to your ideal customers with precise marketing messages.

• Conduct competitive and SWOT analyses efficiently, enabling you to understand your marketplace and differentiate your offer from others.

• Develop a unique selling proposition (USP) quickly and concisely with Gemini 2.5, essential for compelling marketing copy.

• Build full-scale marketing strategies, including launch timelines, messaging frameworks, content calendars, email sequences, and lead magnets, ready to implement right away.

• Generate multi-format lead magnets, including downloadable PDFs and audio versions, to attract and nurture leads effectively.

Imagine creating a fully fleshed out, 44-page marketing plan in a matter of minutes—all personalised to your specific business idea, audience, and goals#

Here is how to do this step by step 

Step 1: Set Up Your Project Notebook

• Action: Go to notebookm.google.com and create a new notebook.

• This will serve as the central workspace for your marketing plan project.

Step 2: Deeply Understand Your Target Audience Using Discover Sources

• Feature Used: Notebook LM’s Discover Sources.

• Prompt / Action:

• Purpose: Gather relevant web content and resources that help you understand your target customers’ needs and market gaps.

• Next: Submit a query and import the resulting sources into your notebook.

Step 3: Visualise Key Insights with Mind Map

• Feature Used: Mind Map in Notebook LM.

• Action: Generate a mind map based on the imported sources.

• Purpose: Break down topics such as pain points, opportunities, and challenges visually to confirm your understanding.

• Review main areas like client acquisition or market saturation.

Step 4: Identify Detailed Pain Points, Challenges, and Desires

• Feature Used: Notebook LM’s prompts, leveraging AI workflows or your own custom prompt.

• Prompt: “Generate a comprehensive list of challenges, pain points, and desires for people looking to start a dog training business.”

• Save and Convert: Save the output as a note and convert it to a source to build your project knowledge base.

• Optional: Copy this content into a Google Doc to begin drafting your marketing plan document.

Step 5: Map Pain Points Visually

• Feature Used: Mind Map again.

• Action: Create a mind map specifically focusing on challenges and desires to verify completeness.

• Purpose: Spot areas requiring deeper research or further refinement.

Step 6: Create User Personas

• Feature Used: Custom prompt in Notebook LM.

• Prompt: “Create three distinct fictional user personas representing potential buyers of my dog training membership, including backstory, motivations, and quotes.”

• Save and Convert: Store these personas as notes and convert to sources.

Step 7: Conduct Competitive Research

• Feature Used: Discover Sources.

• Prompt / Action: “Find the top monthly paid online memberships for people who want to start a dog training business.”

• Import the sources and assess quality.

Step 8: Perform Competitive Analysis

• Feature Used: Gemini 2.5 or Notebook LM chat.

• Prompt: “You’re a world-class competitive market researcher. Generate a comprehensive and detailed competitive analysis of the top memberships identified for dog training businesses.”

• Save and convert results to a source for your reference.

Step 9: Conduct SWOT Analysis on Competitors

• Feature Used: Gemini 2.5.

• Prompt: “You’re a world-class SWOT analysis researcher. Generate a comprehensive SWOT analysis based on identified competitors and my dog training membership idea.”

• Save and convert results.

Step 10: Develop Your Membership Offer

• Feature Used: Gemini 2.5 chat.

• Prompt: “Based on the research and SWOT analysis, recommend a comprehensive membership offer including core curriculum, confidence and mindset building, niche identification, marketing strategies, support, and pricing.”

• Save and convert the offer details to a note and source.

Step 11: Create a Unique Selling Proposition (USP)

• Feature Used: Gemini 2.5.

• Prompt: “Create a concise USP under 20 words for my dog training business membership.”

• Review output to refine and save as source.

Step 12: Generate the Full Marketing Plan

• Feature Used: Gemini 2.5 chat.

• Prompt: “Map out a comprehensive online marketing plan to successfully launch my monthly dog training membership, including phases, messaging framework, hooks, email sequences (pre and post-launch), social media content calendar, and naming suggestions.”

• Save and convert to source.

• Paste relevant sections into your Google doc to build your master marketing plan document.

Step 13: Create Lead Magnet Ideas

• Feature Used: Gemini 2.5.

• Prompt: “Create five lead magnet ideas to attract potential customers for my dog training business membership.”

• Select the preferred idea and save.

Step 14: Develop The Full Lead Magnet

• Feature Used: Gemini 2.5.

• Prompt: “Write the full content for the chosen lead magnet (e.g., ‘Five low-cost high-impact ways to get your first clients’) so I can copy and paste it directly into a Google doc.”

• Save and convert.

Step 15: Create an Audio Version of the Lead Magnet

• Feature Used: Notebook LM’s Audio Overview.

• Action:

Step 16: Finalise Your Marketing Package

• Compile all notes, sources, marketing strategy, personas, competitive analysis, USP, and lead magnet content into your Google Doc.

• This results in a comprehensive, 44+ page marketing plan built in minutes with AI assistance.

🔍 AI UPDATES WORTH YOUR TIME:   Understanding the rapidly evolving landscape of AI models can be daunting, especially with OpenAI’s expanding lineup like GPT-4.0, GPT-4.5, 03, 04 Mini, and Pro modes

Here is an easy-to-digest comparison table summarising the key features, typical use cases, and ideal users of various OpenAI models based on the detailed information provided:

GPT-4.0 is your everyday workhorse—perfect for general tasks like summarising meetings, drafting emails, proofreading, and handling multimodal inputs (images, audio, video). Its strength lies in versatility and speed, making it ideal for routine knowledge work across solopreneurs, SMBs, and enterprise employees alike.

GPT-4.5 excels at creative and externally-facing writing, from empathetic HR communications to polished marketing content and thought leadership posts. If quality, tone, and emotional intelligence matter—think customer apologies or brand voice localisation—4.5 is your go-to, especially for marketers and global CX teams.

For complex reasoning and strategic planning, the model named 03 stands out. It powers advanced multi-step analyses, risk assessments, financial forecasting, and long-form structured reports. This model acts like a true AI thought partner, delivering detailed, coherent outputs with charts and logical flow, ideal for tackling high-stakes decision-making and roadmap development.

OpenAI’s 04 Mini and 04 Mini High serve niche technical roles, optimised for fast coding fixes, STEM queries, and detailed scientific or data-centric tasks—mostly relevant to developers, data scientists, and technical teams, not everyday users.

Finally, 01 Pro Mode, primarily available in enterprise contexts, focuses on exhaustive reasoning with unmatched accuracy but at slower speeds. It’s best for lengthy, high-stakes documents such as regulatory filings, risk analyses, and compliance handbooks where precision outweighs turnaround time.

Summary Highlights:

• Use GPT-4.0 for generalist tasks and multimodal work—your daily go-to.

• Choose GPT-4.5 when writing quality and emotional nuance matter.

• Turn to GPT-03 for deep thinking, strategy, and extensive, multi-step analyses.

• The Mini models favour technical speed and accuracy, mainly for data and programming needs.

• 01 Pro is ultra-precise and suited for slow, complex, high-value enterprise documents.

💡 HIDDEN AI POWER:  Last week I wrote about the Claude 4 update, but I bet you haven't tried it yet, or even connected all its apps.  That's Ok I get it, your time is valuable and no one has time to ‘play around’  So I have given you the exact action steps as Claude 4 isn’t just another chatbot. It’s a powerful AI infrastructure quietly transforming how small businesses automate workflows, accelerate decision-making, and scale smarter by integrating deeply with the apps you already use every day. Invest a few minutes to set up, and watch your productivity soar while cutting down hours of manual work.

Key Value Points for Your Business:

• Save Time: Automate weekly/monthly marketing or project summaries directly from Asana or Google Drive without manual slide decks or emails.

• Boost Team Efficiency: Identify blockers, track progress, and get AI-driven recommendations that highlight priorities and suggest improvements.

• Personalised AI Feedback: Use AI as a virtual coach that understands your communication style, work preferences, and team dynamics, improving workflows and collaboration.

• Actionable Insights: Quickly pinpoint under-resourced projects, overdue tasks, or strategic gaps with AI’s analysis, so you can pivot fast.

• Scale Smarter: As your business grows, Claude scales with you, integrating more tools (like Slack in the future), making your AI assistant even smarter and more relevant.

How to Get Started Today:

1. Connect Your Tools: Link Claude 4 with your Google Drive, Gmail, Calendar, and project management software (Asana, Trello, or your favorite) via Zapier integrations—no coding required.

2. Automate Reporting: Set basic prompts for Claude to automatically generate team/project summaries, highlighting blockers, progress, and key metrics.

3. Ask for AI Feedback: Use Claude’s memory and personalized AI profiles to simulate manager or stakeholder feedback before sending reports, reducing back-and-forth.

4. Use AI as a Coach: Build your own “How to Work With Me” profile and share with your team to enhance communication, clarity, and accountability.

5. Iterate and Scale: Refine prompts and AI feedback over time to fit your unique business context and unlock deeper insights and operational efficiencies.

One you are all set up - drop me a DM and let me know how much time it saved you.  

🏆 BUSINESS WINS WITH AI:  I have needed to create loads of presentations recently and although Gamma has been my go to in the past, I have upped the game a little and have started to use Genspark.    AMAZING!!   Here is an example step by step break down of how you can create your own presentations in just 20 mins, from idea to execution 

Here’s a detailed, step-by-step guide with specific prompts you can use in each AI tool—GPT-4 (or Claude AI, if you have the paid version as sonnet 4 is the shiz) , and GenSpark—to create high quality presentations 

Step 1: Generate a Custom Prompt for Your Presentation (Use GPT-4 or Claude AI)

Objective: Create a tailored, expert-backed prompt that structures your ideal presentation based on your specific need.

Prompt Example:

You are an expert marketing presentation strategist. Help me create a prompt that will generate a presentation deck. Step 1: Ask me to select the presentation type (e.g., product positioning, product launch, marketing strategy, executive update, sales enablement). Step 2: Based on my choice, identify 3-4 expert frameworks or thought leaders in this presentation type and extract their methodologies. Step 3: Create guiding principles derived from these experts and map them onto a slide-by-slide structure (12-slide format recommended). Step 4: Generate a detailed, ready-to-use prompt I can input into a presentation AI that includes specific instructions for incorporating my content and brand guidelines. Make sure the prompt results in a clear outline with expert best practices properly synthesised.

Action: Run this prompt in GPT-4 or Claude. You will get back a highly detailed prompt customised for your chosen presentation type.

Step 2: Collect or Generate Content with Deep Research (Use Claude AI or GPT-4 with integrations)

Objective: Assemble the deep research, customer insights, competitive analysis, and other contextual content needed for your deck.

Prompt Example for Claude AI with internal data or external web search:

You are my AI research assistant. Please conduct a detailed research project on [Company/Product Name], including: - Ideal customer profile - Customer problems and pain points - Value proposition and unique differentiation - Competitive landscape and category context - Proof points, social credibility, and case studies - Messaging architecture and narrative spine for a product launch Organise this information into a comprehensive report I can use to build a presentation.

Action: Claude AI will aggregate available information either from your internal systems (e.g., emails, CRM) or perform external research to generate a detailed report.

Step 3: Generate the Presentation Outline Based on the Expert Prompt and Research (Use GPT-4 or ChatGPT Canvas if available)

Objective: Use the expert prompt from Step 1 plus research from Step 2 to generate a slide-by-slide detailed presentation outline.

Prompt Example (Paste the custom expert prompt received in Step 1 and add research):

Using the following expert frameworks and guiding principles [paste frameworks/principles], and the following research data on [Product/Company], please create a 12-slide presentation outline. Each slide should have a title, main points, and notes on what content to include based on the research. Respect the brand style guide and aim for a 20-minute presentation (approx. 90 seconds per slide).

Action: The AI will generate a clear, expert-structured outline with recommendations and content scaffolding for each slide.

Step 4: Create the Full Deck with Slide Content and Design (Use GenSpark)

Objective: Turn the presentation outline and content into actual slide decks, styled and branded according to your brand guide.

Prompt or Input Steps in GenSpark:

• Upload or input your brand style guide.

• Paste the complete slide outline (from Step 3).

• Provide any additional text or data you want included (e.g., metrics, quotes, examples).

• Request GenSpark to generate slides for each outline point with clear text, visuals, and formatting consistent with the brand.

Example Instruction:

Create a slide deck based on the following outline and content, adhering to the [Company] brand style guide attached. Slides should include: - Clear slide titles - Concise bullet points summarising key ideas - Visual aids (charts, icons) illustrating data and concepts - Professional design consistent with brand fonts, colours, and imagery Please generate the entire 12-slide deck ready for final manual tweaks.

Action: GenSpark processes the input, creating a visually polished presentation that you can edit for final customisation.

Step 5: Edit, Polish, and Finalise Your Presentation

• Review the output slides on GenSpark or your chosen editor.

• Use GenSpark’s editing features to correct typos, adjust content, or modify design elements quickly.

• Manually tweak narrative flow or data points to ensure accuracy and relevance.

• Collaborate with your team for feedback and incorporate final changes.

By following these steps and using the respective AI prompts, you can automate the creation of effective, brand-consistent, and expert-backed presentations that accelerate your business communications dramatically.

That’s it’s for this week 

Have a super week being curious and playful on your AI Journey

Marnie x

Ps-  I have lots of free resources for you…Or want to see how we can work together 

Find details here : https://stan.store/business_with_ai_strategist