📮 MASTER AI WITHOUT OVERWHELM Weekly Newsletter #22 - 16th June

Hopefully a very insightful newsletter for you below...It sure has been a week or 2 full of key updates on our favourite AI models Chat GPT & Claude. This is what you will learn:

• GPTs, Chats, and Projects: What’s the Difference?

• Chat GPT & Claude Project updates that you need to know 

• My Top GPT’s you should try

• Supercharge Your Marketing with Google V3 and AI Tools

• The go to tool to find out what AI search is saying about your brand or you as the key person of influence. 

🎯 THIS WEEK'S AI TOOLS BREAKDOWN:   GPT’s in Chat GPT have you used them? 

Here I explain why use GPT vs Chat or Project, I give you my fav GPT’s and the new way to use GPT’s and why this makes them even more powerful. 

GPTs, Chats, and Projects: What’s the Difference?

• GPTs are custom AI assistants tailored for specific, repeatable tasks. They can be built or installed to automate workflows, integrate with external tools, and deliver consistent, specialised outputs—think of them as digital team members for defined jobs

• Chats are one-off or ongoing conversations with an AI, best for quick questions, brainstorming, or ad hoc problem-solving. They don’t retain long-term memory or context beyond the current session

• Projects are organised, multi-session workspaces that group related chats, files, and instructions. They’re ideal for managing complex, evolving business tasks that require memory, collaboration, and document management over time

Why Use GPTs Instead of Chat or Project?

• Automation of Repetitive Tasks: GPTs excel at automating standardised, high-frequency tasks—such as generating reports, analysing data, or answering customer queries—saving your team hours each week

• Specialisation and Consistency: You can build or use GPTs that are fine-tuned for your industry, workflow, or brand voice, ensuring reliable and on-brand outputs every time

• Integration with Tools: Many GPTs can connect to external APIs, databases, or business apps, allowing seamless data flow and advanced automation that regular chats or projects can’t match

• Shareability and Scale: GPTs are easily shareable across your organisation or with clients, and some can even be monetised. This makes them ideal for scaling best practices and expertise

• Focus on Human Creativity: By offloading routine work to GPTs, your team can focus on higher-value, creative, and strategic activities

More info in the next section about projects however its also worth me making a quick note about the future of your data, (the chats you have with AI).  As we start to think about how to prepare for AI Agents, its important to think about the possibility of hosting your own AI model and creating your own GPT’s in this model so that you can access any of the chats at any time and use this information from yourself and your clients or ideal clients in marketing materials an ultimately in training your AI Agents in the very near future. Instead of open AI or Anthropic owning your data.  

If you would like to discuss this further I offer a complimentary 30min Business with AI Strategy call in which we can discuss this for your industry or business.

https://calendly.com/chatwithmarnie/business-with-ai-strategist

My Favourite GPTs for Business

1. Create efficient prompts with the best Prompt Engineer GPT. https://chatgpt.com/g/g-bNiLAvz8R-prompt-engineering

2. This GPT humanizes AI-generated text, maintaining content meaning and quality. https://chatgpt.com/g/g-2azCVmXdy-ai-humanizer 

3. Do hours worth of research in minutes. Instantly access 287M+ papers, analyse papers at lightning speed, and effortlessly draft content with accurate citations. https://chatgpt.com/g/g-NgAcklHd8-scispace

4. Alex Hormozi- One-of-a-kind blend of business acumen, non-stop creative idea generation, infectious passion, and down-to-earth releatability. https://chatgpt.com/g/g-S9A7qA495-alex-hormozi

🔍 AI UPDATES WORTH YOUR TIME:   Chat GPT & Claude Projects.  (paid version for both) 

Before we go into more detail…its my super power to create your AI workflows with projects, via my AI Advantage Accelerator. Here are more details if you want to check it out https://stan.store/business_with_ai_strategist/p/the-ai-advantage-accelerator

What are projects? Projects. Users may think of them as individual workspaces where ChatGPT remembers you enough to stay on-topic.

Key Updates for Chat GPT-  Here's a list of them:

• Deep research – Run in-depth, multi-step research that blends your project context (chats, files, instructions) with public web sources.

• Voice mode – Talk through ideas hands‑free or ask questions about an uploaded file by tapping the microphone in any project chat.

• Share individual chats – Create a unique URL to share a chat from a project.

• Mobile upgrades – Upload files and switch models directly from the ChatGPT app.

• Mobile users will need to update their app to the latest version.

• Improved project memory – Memory can reference past chats in a project to keep responses focused and on-topic. (Available for Plus/Pro users)

• Seamless project creation – Turn any chat into a project from the sidebar menu or just drag a chat into the project folder.

Key Updates to Claude Projects

• Projects now support up to 10 times more content using RAG technology. (Retrieval Augmented Generation - RAG)

• Instead of loading all content into memory, Claude uses a project knowledge search tool to retrieve only the most relevant information for each query.

• This keeps response times fast and maintains high-quality, accurate answers

• Each project can have custom instructions (e.g., tone, role, industry focus) and a dedicated knowledge base (documents, code, past work, brand guidelines, etc.)

• Projects can be shared across teams, enabling collaborative work and transparent communication

• Team members can view and continue conversations, access project knowledge, and share best practices within the activity feed

How to Be More Productive with Projects…Chat GPT or Claude.   

Centralise and Scale Internal Knowledge:

• Upload all internal documents, style guides, past projects, and research into a single project.

• Use Claude to quickly retrieve and synthesise information, reducing time spent searching for files or data

Accelerate Content Creation and Marketing:

• Generate product descriptions, email campaigns, FAQs, and social media content with consistent brand voice and messaging, using your project’s knowledge base as a reference

• Repurpose content efficiently—use Claude to create multiple pieces of content from a single source, saving hours each week

Streamline Complex Tasks:

• Analyse large documents (e.g., 10-Ks, research reports) and extract insights rapidly.

• Automate workflows such as drafting proposals, analysing data, or coding, with Claude acting as a virtual assistant

Enhance Decision-Making:

• Ground Claude’s outputs in your business context using custom instructions and project knowledge.

• Get expert-level advice tailored to your industry, role, or specific business challenges.

Collaborate More Effectively:

• Share projects with team members to foster collaboration and ensure everyone is working from the same knowledge base.

• Use the activity feed to share best practices, spark inspiration, and upskill your team

Reclaim Time for Strategic Work:

• Automate mundane tasks (content drafting, data analysis, code review) to free up time for customer service, lead generation, and innovation.

• Many business leaders report saving several hours per week or even days per month by offloading repetitive work to Claude

💡 HIDDEN AI POWER:   There is an AI Tool called Lorelight.ai that tells your what AI is telling people about your brand.   Not only does this tool give you an AI Intelligence report but it also has a free guide ‘How do I get my brand Mentioned in Chat GPT & AI Search’ 

See more info here:  https://lorelight.ai/?utm_source=newsletter.theresanaiforthat.com&utm_medium=newsletter&utm_campaign=fbi-issues-urgent-ai-scam-alert&_bhlid=14a91d31669449e402ef05202f71421dae0c43bf

🏆 BUSINESS WINS WITH AI:  Supercharge Your Marketing with Google V3 and AI Tools

Google’s V3  update is transforming video creation, enabling anyone to produce high quality marketing videos within minutes. But the real business win isn’t just making videos fast, it’s about building a complete, intelligent marketing system that drives leads and scales growth automatically.

Here’s how you can win big using AI, step-by-step:

1. Start with Deep User Research Using Notebook LM: Before creating anything, gather user pain points. Use Notebook LM’s “discover sources” feature to scrape Reddit and communities for genuine problems your audience faces. This fuels relevant, targeted content ideas that resonate deeply.

2. Develop a Core Lead Magnet with Gemini’s Deep Research: Transform your research into a comprehensive, valuable lead magnet (e.g., a detailed guide). Use a “meta prompt” approach that creates a tailored AI prompt to generate a robust, research-backed cornerstone report.  HERE IS AN example of a Meta Prompt-   “Help me create a highly detailed prompt I can use with a large language model to generate a comprehensive, research-backed cornerstone report on [topic]. Please include sections for deep research, citations, tone, and user pain points collected from Notebook LM.”

Export and finalise the content in Google Docs, then design it professionally with Gamma for polished downloads that convert.

1. Create a High-Converting Landing Page: Use tools like genspark or gamma.app  or even Gemini itself to build a simple but effective landing page to capture email opt-ins and deliver your lead magnet. Integrate with email platforms like Mailchimp/ Mailerlite to automate follow-ups and nurture leads.

2. Leverage V3 for Viral Video Content: Break your cornerstone content into multiple bite-sized “spoke” videos using Gemini prompts to generate creative script ideas. Embrace humour and relatable scenarios (like “feeling invisible at the doctor’s office”) to capture audience attention. Use V3 to produce dynamic short-form videos with varied characters, then edit using CapCut for a polished finish.

3. Optimise AI Workflow for Efficiency and Cost: Keep token limits and costs in mind; condense guides if necessary and iterate smartly on video scripts to maximise ROI. Consider upgrading your personal Google account tier to access the best AI capabilities if your budget allows.

4. Publish, Test, and Scale: Blast your videos across social platforms, drive traffic to your landing page, and watch leads grow. Continuously analyse and tweak content based on engagement metrics to optimise outreach.

Why This Works:

• AI accelerates content creation, reducing hours or days of work to minutes.

• Focused user research ensures your messaging hits real pain points, boosting conversions.

• Breaking down large content into digestible social clips keeps your audience engaged and hungry for more.

• Professional design and landing pages add credibility, making lead capture seamless.

• Automation frees you to focus on strategy and relationship-building, not tedious content assembly.

Pro Tip: If overwhelmed by the technical steps, start small, focus first on user research and create a simple lead magnet before diving into video production. There are plenty of tutorials available to guide you through each stage slowly.

By following this proven AI-powered system, you’re not just creating content, you’re building a reliable, scalable business growth engine that works 24/7, so you can focus on what truly matters: growing your business and serving your customers better.

That’s it’s for this week 

Have a super week being curious and playful on your AI Journey

Marnie x

Ps-  I have lots of free resources for you…Or want to see how we can work together 

Find details here : https://stan.store/business_with_ai_strategist