Mintegral On The Go #3

Mintegral On The Go has everything you need to catch up with Mintegral. We'll recap recent events, share valuable content from our library, and showcase how Mintegral is helping app developers unlock new revenue streams and climb the app store charts.

Updates From Mintegral

Fueling Mintegral’s Next Phase of Growth in the Americas

Mintegral is excited to welcome Phoena Pang as our new VP of Sales and Operations! With leadership experience at Google, Moloco, Vungle, and Chartboost, Phoena brings deep expertise in mobile advertising, strategic partnerships, and business growth.

In her new role, Phoena will lead our go-to-market strategy across the Americas, drive operational excellence, and strengthen partnerships to deliver more value for advertisers and publishers.

Mintegral's New Hybrid ROAS Optimization is Live!

Looking to maximize revenue from both in-app ads and purchases? Mintegral’s new Hybrid ROAS optimization model is here to help!

With Hybrid ROAS, you can target high-value users across both monetization channels—boosting returns while keeping your ad spend efficient. Experience:

• Dual monetization: Optimizes for both IAP and IAA.
• Smarter bidding: Uses AI to adjust bids based on user value.
• Flexible targets: Choose Day 0 or Day 7 ROAS goals.

To learn more about Hybrid ROAS and how it can support your growth, check out the full blog here.

Events You Might Have Missed

Game Developers Conference (GDC)

This year at GDC, we took things to the next level with a fully branded venue designed to give our customers a more personalized and seamless experience. From start to finish, it was the perfect space to connect, collaborate, and make things happen.

APP-solute Growth Singapore

Mintegral, Smadex , and Adjust joined forces to host a mobile networking night in Singapore. The perfect mix of networking, fresh insights, and fun—with darts and street bites to top it off!

Gamesforum Barcelona

From great conversations during the day to a fun night of networking with Smadex , Adjust , and exmox GmbH , the day was full of good vibes, fresh ideas, and valuable connections.

AGS Tokyo

Mintegral sponsored App Growth Summit® Tokyo, a gathering of top app marketers who came together to discuss strategies, share best practices, and explore new opportunities.

Blogs, Success Stories, and More

How Retargeting Drives Revenue for Mobile Apps

Want to boost app revenue without blowing your budget? Retargeting helps bring back inactive users, upsell existing ones, and get more from your ad spend—all with personalized, high-converting campaigns.

Read here: https://buff.ly/MhICkHI 

App Chat with Goodroid: Effective Strategies to Enhance User Growth and Monetization

How did GOODROID achieve rapid user growth and strong monetization results? In this episode of App Chat, their CMO Shohei Nagaoka shares practical tips on UA, creative strategy, and scaling performance for casual and hyper-casual games.

Read the full interview here: https://buff.ly/tf3JJOI

Boosting App Engagement With Retargeting: Proven Tactics For Games and Beyond

Retention is just as important as acquisition—especially when most users drop off within days of installing an app. In this guest post on PocketGamer.biz , our Director of BD, Jenny Lin , breaks down how retargeting can help mobile marketers boost engagement, conversions, and ROI across Android and iOS.

Get the full scoop here: https://buff.ly/YQKJTeD

That's all for this edition of Mintegral On The Go! Be sure to subscribe to our newsletter for exclusive insights, industry updates, and networking opportunities. Click here to subscribe!