Pixel P&L: NODWIN Gaming Extends District Ticketing Partnership for Second Year
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NODWIN Gaming Renews District Partnership for its Events
Youth entertainment leader NODWIN Gaming has extended its exclusive ticketing partnership with District by Zomato for a second year, covering flagship properties Comic Con India, NH7 Weekender and DreamHack India. The collaboration reinforces District's role as the official gateway for fans accessing India's premier pop culture and gaming festivals.
NODWIN's events portfolio spans diverse entertainment verticals, from cosplay celebrations to music festivals and esports competitions. Comic Con India is undergoing major expansion, adding four cities to reach 11 locations nationwide this year. NH7 Weekender maintains its position as India's leading music festival, while DreamHack India enters its sixth year as the country's flagship gaming celebration.
"Ticketing is the final and most crucial step in connecting fans to our events," said Akshat Rathee, NODWIN's Co-founder and MD, emphasizing the partnership's focus on seamless user experience. District's platform provides valuable insights supporting aggressive expansion into tier-two and tier-three markets, where appetite for cultural events continues growing. The renewed collaboration positions both companies to build engaged communities beyond traditional ticket sales.
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KONAMI Targets Indian Market With Celebrity eFootball Campaign
Japanese gaming company KONAMI announced a three-month eFootball marketing push in India, scheduled from August through October with a December event in Mumbai. The campaign centers around India's Independence Day and Diwali holidays, incorporating tournament play and celebrity endorsements.
The initiative includes partnerships with cricket players KL Rahul and Nitish Kumar Reddy, footballer Sunil Chhetri, and actor Ahan Shetty. Two competitions, the Independence Day Cup and Diwali Cup, will anchor the campaign alongside content from visual artist Santanu Hazarika.
KONAMI's General Producer Junichi Taya cited India as a key gaming market for the company's global strategy. The campaign will operate through the eFootball India Discord server, where participants can compete in tournaments and challenges for cash prizes. Top performers will receive invitations to a Meet & Greet event planned for Mumbai in December.
⚡️Quick Bytes
Amazon, AWS Partner With Esports World Cup Foundation
The Esports World Cup Foundation announced a partnership with Amazon and Amazon Web Services, naming AWS as its exclusive cloud partner and Amazon as its official e-commerce partner. Financial terms weren't disclosed.
Unity Reports Mixed Q2 Results as Revenue Slips 2%
Unity posted $441 million in second-quarter revenue, down 2% year-over-year, with a $107 million net loss. Create Solutions revenue rose 2% while Grow Solutions fell 4%. CEO Matt Bromberg said results "exceeded expectations," citing Unity 6's success with downloads up 50%.
Game-Matching App Ludocene Launches After Kickstarter Success
Ludocene, a free "dating app that matches you with games rather than people," launched following a successful Kickstarter campaign that raised £35.2K, exceeding its £26.3K goal. Created by journalist Andy Robertson, the deck-builder app uses swipe mechanics to recommend games based on user preferences.
⚔️Side Quest
📺 Watch: This Playing With Inference episode examines the harsh financial realities of implementing generative AI in games beyond simple asset creation. The discussion focuses on AI-native game mechanics that enhance player engagement but require expensive computational resources. Key insights cover unit economics, cost-shifting strategies, and balancing innovation with financial sustainability in AI-powered gaming experiences.
🎮 Play: Unpacking is a beautifully intimate puzzle game that tells a woman's life story entirely through the objects she owns. While short at 3-4 hours, it's a uniquely relaxing experience perfect for unwinding. The storytelling through belongings is genuinely moving. Wait for a sale given the brief length, but definitely worth experiencing this creative gem.
📚 Read: If you're curious about how indie game developers are surviving in today's tough market, this piece from GI.biz offers real insights from studio founders grappling with pricing decisions. You'll discover why some developers are actually lowering prices despite AAA games costing more, and how smart pricing strategies can boost revenue by over 50%.
💡Did You Know
In 2019, guards at an Oklahoma county jail forced inmates to listen to "Baby Shark" on repeat for hours while in stress positions. The federal lawsuit called it a "torture event" - proving that even the most innocent children's song can become weaponized. Two officers were later charged, making this perhaps the only time "Baby Shark" has ever led to criminal charges!
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