ROAR Officially Launches With Multiplier As A Founding Strategic Partner

May 2025 — Revenue Over And Above Replacement (ROAR), a next-generation analytics and advisory firm, announced its official launch today with industry leader Multiplier as its founding strategic partner. ROAR delivers data-driven solutions that optimize revenue and unlock enterprise value across the sports, media, and entertainment landscape.

Founded by analytics leader Adam Grossman, ROAR combines proprietary methodologies, world-class data partnerships, and deep industry expertise to help rights holders, brands, and investors make more intelligent decisions about where—and how—to invest. The company’s work spans partnership valuation, fan intelligence, media analysis, and high-impact strategic advisory.

“There’s a growing demand for actionable, intelligence-led decision-making in sports, media, and entertainment,” said Grossman. “By launching ROAR with Multiplier as our founding strategic partner, we can immediately demonstrate how advanced analytics can fuel smarter strategy, stronger partnerships, and greater ROI.”

ROAR’s offerings include:

• Proprietary valuation frameworks that quantify the full value of sponsorships and talent investments.
• Deep fan and audience profiling to identify untapped revenue potential.
• Strategic advisory across high-growth verticals, including sports-anchored mixed-use developments (SMDs), college sports, and media rights.
• Long-form insights content and thought leadership through white papers, podcasts, and editorial collaborations.

Grossman, who previously founded Block Six Analytics, brings a track record of innovation to ROAR’s leadership. His work has helped redefine how brands, properties, and agencies measure partnership success and value sports and media assets.

ROAR is already working with leading sports properties, agencies, brands, and financial institutions and is actively expanding its partner and client base across the industry.

Multiplier, one of the most innovative agencies in sports and entertainment marketing, will integrate ROAR’s analytics capabilities across its core business lines, enhancing its delivery of strategic solutions to consulting and activation clients. 

“We’re thrilled to be ROAR’s first strategic partner,” said Kern Egan, Founder and CEO of Multiplier. “This relationship strengthens our ability to quantify impact, justify investment, and deliver measurable results for brands and properties alike.”

For more information, visit www.rabover.com

About ROAR

ROAR delivers advanced analytics and strategic advisory services that help organizations unlock the full value of their in sports, media, and entertainment investments. Focusing on partnership valuation, fan insights, media strategy, and financial modeling, ROAR works with top-tier clients across the ecosystem—from rights holders and agencies to brands and investors.