Shaping Kuwait’s Digital Future: How Beyond ONE is Staying Ahead
Kuwait is standing at a critical crossroads in its digital journey. With Vision 2035 as a national anchor, the country is actively investing in digital infrastructure, fintech ecosystems and smart services. While connectivity and access are no longer major obstacles, the focus is now shifting towards digital maturity, where the real impact is measured not by how much is digitised but by how effectively technology is used to improve daily life.
This new chapter demands platforms that are intelligent, user-centric and able to respond to the evolving expectations of a digitally fluent population.
At Beyond ONE, we are not waiting for the transformation to happen, we are working to shape it. Through our brands Virgin Mobile and FRiENDi Mobile, we are building digital-first experiences that are designed from the ground up to meet the needs of Kuwait’s consumers. This includes innovations such as E-SIM adoption, app-led service journeys and simplified payment experiences, supported by in-house creative and technical teams who understand how to deliver solutions at speed and scale.
We believe the most significant opportunity now lies in shifting from access to usability. Kuwait’s market, while well-connected, is not yet fully optimized for how people live and transact digitally. Many services still follow legacy models, designed for desktop or in-person interaction. The next leap forward will come from experiences that are mobile-native, personalized and integrated into broader lifestyle ecosystems.
Three areas stand out in particular.
First, digital inclusion is becoming a national and commercial priority. Kuwait is home to a large population of migrant and blue-collar workers who are often underserved by traditional banking and telecoms services. This segment is mobile-reliant but frequently excluded from tailored digital solutions. Designing accessible, language-sensitive and cost-conscious platforms for these users is both a business opportunity and a social imperative.
Second, data-driven engagement is no longer optional. With the average Kuwaiti spending over seven hours online per day and mobile app usage steadily rising, users expect relevance as standard. Personalization must go beyond targeting and into service design, ensuring that products are not just available but contextually meaningful.
Third, the market is increasingly receptive to ecosystem thinking. Rather than separate apps for telecoms, payments, content and commerce, consumers are leaning towards integrated platforms that reduce complexity and enhance convenience. Companies that can bring these pieces together within a single app environment will have a distinct advantage in terms of user loyalty and long-term engagement.
What differentiates Beyond ONE is that we were born digital. Unlike traditional operators adjusting legacy systems for a new world, our structure is inherently agile. We have the freedom to move fast, localise intelligently and deliver performance at scale across markets as varied as Kuwait, Saudi Arabia, Oman and Mexico.
Looking ahead to 2026, our vision is clear. FRiENDi Mobile will continue to grow as the most trusted digital provider for Kuwait’s working-class communities, offering value, simplicity and transparency. Virgin Mobile will scale its premium offering for digital-first users who expect smart, seamless and intuitive experiences.
But more broadly, success will be defined by our ability to help accelerate Kuwait’s shift towards a digital economy that is inclusive, relevant and ready for the future.
Because infrastructure alone is no longer enough. What matters now is how we use it.