Should I…run ads?

It's time we sit down and have a real candid talk about your maturity.

When an entrepreneur and profit love each other, they are eventually going to think about running ads.

And it's natural and ok that your mind goes that way.

Maybe it’s when someone posts that “$50K from Facebook ads!” screenshot.

Maybe it’s after your launch flops.

Or maybe it’s just because you’re tired of shouting into the void and wondering,

“Would this be easier if more people saw it?”

And look - I’m not anti-ad.

But I am anti-rushing-into-ads-without-a-solid-foundation.

So if you’ve been wondering, “Is this for me?”

Let’s break it down together.

💭 What You’re Really Asking:

When someone says “Should I run ads?”

They’re usually hoping for one (or all) of these:

✅ Can I speed things up and reach more people?

✅ Is this what’s missing between me and steady sales?

✅ Do I need ads to be taken seriously or look legit?

✅ Will this finally solve my visibility problem?

And sometimes it’s really just:

“I don’t know how to grow - will ads fix that?”

Spoiler: ads aren’t a shortcut.

They’re a strategy - and they either work beautifully or burn your budget.

📘 What Running Ads Actually Is:

Running ads = paying to promote your content, offer, or business.

Most commonly that’s on Facebook, Instagram, Google, or YouTube.

And ads can be used to:

→ Grow your email list

→ Sell a product or service

→ Get more traffic to your site

→ Fill a challenge or webinar

But here’s the thing:

Ads amplify what’s already working.

So if your funnel’s leaky, your message is fuzzy, or your offer isn’t converting?

Ads will only make it louder… and more expensive.

📊 Key Reality Check:

97% of cold traffic doesn’t buy on first contact.

(Source: Google Ads + Meta analytics)

So if you’re expecting strangers to click and buy immediately…

You’re paying for disappointment.

You don’t need “just one great ad.”

🔥 Reminder:

Ads are like pouring gas on a fire.

But the fire has to already be lit.

That means:

✅ Your offer works

✅ Your messaging is clear

✅ You know your audience

✅ You have a way to track and follow up

Otherwise? You’re just setting your money on fire and calling it strategy.

📌 So When Is It Time?

You're ready for ads if:

✔️ You’ve got an offer that sells organically

✔️ You’re tracking what happens after someone clicks

✔️ You’ve got at least one conversion tool (funnel, booking page, opt-in) that’s working

✔️ You can spend money and stay objective - testing, tweaking, optimizing

But if you’re hoping $50 in ad spend will fix your lead problem?

Step away slowly.

Get your foundation right first.

BOTTOM LINE:

Ads are a tool - not a magic trick.

Used right, they can scale your impact and visibility.

Used too early, they’ll just drain your energy and bank account.

✨ Curious if it’s time for you to run ads - or if you’ve got a few steps to do first?

Let’s figure it out together.

📅 Book a quick clarity call (no sales pitch, just strategy):

https://calendly.com/admin-modernbusinessmastery/strategyreview20

The lady who believes in kind truth, solid strategy, and not setting your money on fire.

Tanya

I'm Tanya MFK, because it's easier than saying and spelling my whole name.

I've been developing business strategies for more than 22 years for Fortune 500 companies, Grammy nominated artists, and small business owners.

I'm also the Founder of Modern Business Mastery, where we ditch the outdated ways of business including the hustle and gimmicks. We simplify and systematize the solopreneur journey to create space for life, joy, and success NOW.

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