Soni Spotlight Q2 Newsletter
Jobs Report March 2025
The labor market remained strong in March, with job growth surpassing recent trends despite economic fluctuations. Healthcare, social assistance, retail trade, and transportation saw notable gains, while federal employment declined.
Key Employment Highlights:
What does this mean for you?
The labor market remains dynamic, with key sectors continuing to expand and create new opportunities. While federal employment has declined, industries like healthcare, transportation, and retail trade are driving job growth. Businesses looking to hire must stay strategic in navigating workforce shifts. We're here to help you connect with top talent and build success in 2025.
The Job of Being Uncomfortable: Turning Struggles into Strengths
You probably try to avoid discomfort—it feels uncertain and vulnerable. But if you think back, it’s often the uncomfortable moments that helped you grow the most. When you stuck with a new skill, practiced through the frustration, and stayed determined, those awkward tasks eventually became easy.
What you might now consider “common sense” or “easy” probably didn’t start that way. You likely spent time relearning, practicing, and repeating until things finally clicked. Growth takes time, effort, and patience.
It’s a lot like going to the gym for the first time as an adult—intimidating and confusing. Everyone else seems to know what they’re doing, and you’re just trying not to mess up. But no one starts as an expert. Everyone begins somewhere.
The key is to make a plan, keep showing up, and surround yourself with people who know more and want to help you grow. You’ll fumble, and that’s okay. The right people will encourage you, not judge you. And eventually, the things that once felt impossible will start to feel natural.
One of the most important steps is being honest about what you don’t know. If you’re not, you risk reinforcing bad habits. Self-awareness and intentional practice lead to real progress.
This mindset is what makes communities like Soni so powerful. It’s not just about personal growth—it’s about learning, supporting, and growing together. These are your people. We are your people.
So the next time you feel uncomfortable, remind yourself: discomfort is often a sign that growth is happening. Lean into it. Keep showing up. Surround yourself with people who believe in you. One day, that thing that feels hard today? It’ll be easy—and you’ll be ready for what’s next.
Celebrating 9 Years of Excellence at Soni Resources!
This month, we celebrate a milestone—Soni Resources turns 9!
What started as a vision to redefine staffing and recruitment has grown into a dynamic firm that thrives on thinking big, delivering excellence, and building lasting relationships. Over the past nine years, we’ve connected top talent with industry-leading organizations, expanded our services, and cultivated a workplace driven by collaboration, integrity, and innovation.
None of this would be possible without our incredible team, dedicated clients, and talented candidates who trust us every day. Your hard work, passion, and commitment to excellence are the foundation of our success.
As we step into our 10th year, we’re excited for what’s ahead—new challenges, new opportunities, and continued growth. Thank you for being part of our journey. Here’s to many more years of success!
Brad Costello: From the NFL to Talent Leadership
Competing early in his career against a seasoned 17-year veteran, Brad Costello learned that success requires more than talent—it takes mental toughness and a drive for constant growth.
After 18 years of running a successful search firm, those same principles now guide his leadership at Soni Resources, where he helps clients and candidates build long-term success. His NFL experience instilled the discipline and team-first mentality he brings to his role as Talent Manager, fostering a high-performance culture and mentoring others with purpose.
Brad’s greatest motivation? His children. Their future fuels his commitment to lead with integrity and make a meaningful impact—on careers, teams, and the industry as a whole.
Soni Happenings
As we moved through the first quarter of 2025, we’re taking a moment to celebrate the exciting initiatives and professional growth happening across Soni. From mentorship to networking, here’s what we’ve been up to.
Giving Back & Mentorship
Nashville Team Supports Big Brothers Big Sisters’ EmpowerU Program 💡 Team members, Breanna Johnson , Sarah Beth Imperi , Sarah E. Hauge, MBA , Kristen Farley , William Gorsuch , and Casie Winters joined the EmpowerU Program to mentor college students, reviewing resumes, discussing career paths, and helping them transition from college to their professions of choice. It was an incredible opportunity to guide and inspire the next generation of professionals.
Networking & Professional Growth
Titan 100 Networking at Topgolf ⛳ Danielle White and Dave Birdwell represented Soni at this premier networking event, connecting with top executives and reinforcing our commitment to industry leadership.
Congratulations to our incredible President’s Club members!
Your hard work, dedication, and outstanding performance earned you a well-deserved celebration. Here’s to your continued success—and an unforgettable 3 night trip in the Dominican Republic!
The past several weeks have been filled with meaningful moments that define who we are as a company—fostering growth, connection, and mentorship. We’re excited for what’s ahead and look forward to sharing even more Soni Happenings with you in the next quarter!
We’re here to support your staffing needs, whether for direct hire, project-based, or temporary roles. For inquiries, contact info@soniresources.com or (646) 688-3020.
If you're exploring career opportunities, visit our Soni Career Page.