Stop Spinning. Start Building.

How to Actually Prioritize When Everything Feels Important

Ever feel like you’re doing everything… but moving nothing?

You’re not alone. In the latest episode of The Ownership Advantage, Kay and I unpacked the real struggle behind prioritization—especially for business owners juggling a dozen things at once.

This post breaks it all down. No fluff. Just the mindset shifts and tactical moves that will help you stop reacting and start building.

🎧 Prefer to listen? Catch the full podcast episode here.

📺 Prefer to watch? Here’s the YouTube link.

📍Ready to implement? Come to our free prioritization + time mastery workshop.

The Real Problem

If everything feels important… nothing is.

Most entrepreneurs are stuck in reaction mode. You open your inbox and start 14 things—but finish none. You jump between meetings, marketing ideas, and operations, wondering why you’re exhausted and still behind.

That’s not a productivity issue. That’s a prioritization issue.

We can’t prioritize if we don’t know what we’re prioritizing for.

Step 1: Define What Success Actually Looks Like

Start at the top. Where do you really want to go?

• What does success look like in 10 years?
• Then work backward—what does that mean for this year? This quarter? This week?

If you haven’t clearly defined your version of success, every opportunity will feel like a priority.

Kay shared how she realized her “money later” goals were exciting—but her business needed “money now” focus. That one shift gave her permission to prioritize what mattered today, not just what was aspirational.

Step 2: Plan Like a CEO, Not a Technician

Here’s the rhythm I recommend:

• Pick 2–3 priorities per quarter.
• Break them down weekly.
• Work the plan before chasing something new.
• Get an accountability partner or coach to keep you honest.

It’s not about killing your creativity—it’s about building the structure to support it.

Most of the time, what feels overwhelming isn’t the work itself—it’s the lack of clarity about what to work on next.

Step 3: Use the A/B/C/D Framework

Quick and dirty filter for your to-do list:

• A Tasks = Directly make money (sales, offers, calls).
• B Tasks = Support A tasks (nurture leads, improve product).
• C Tasks = Cost you money if ignored (bills, admin).
• D Tasks = Everything else.

Stack your days with A and B. If you’re doing too many Cs and Ds, you’re either undercharging, under-delegating, or over-complicating.

Step 4: Audit Your Time (You Won’t Like This)

Track your time for 5 days. Every 30 minutes.

It’s brutal. But eye-opening. You’ll quickly see how much time is going to distractions, low-value tasks, or “pretend productivity.”

Once you know where your time really goes, you can start protecting it like a true asset.

Final Word

You don’t need more time. You need more clarity.

Prioritization isn’t a motivational poster—it’s a system. One that you can build.

Define your outcome. Create a weekly rhythm. Focus on A-level work. Audit the rest.

And if you need help building this muscle?

🎯 Join me live for Master Your Time: The Workshop

We’ll walk through how to reclaim 10+ hours a week—without losing control of your business.