tab #5: No hooks. No PDFs. Just tabs.

You’ve seen them.

“Drop a 🚀 and I’ll send you my Notion board.”

“Here’s the 1 mindset shift that made me millions.”

“From rock bottom to Forbes 30 under 30. Read on.”

Everyone’s playing the same LinkedIn game. Life advice disguised as lead gen. It’s loud. It’s predictable. And it works.

This newsletter isn’t bait. It’s a habit.

I’m not trying to go viral. I’m trying to think better. Each week, I sit down to write about one thing I’ve learned (or am still learning) while leading marketing at an early-stage startup.

Sometimes it’s about product launches. Sometimes it's about team dynamics, positioning, or just messing something up and figuring out how to fix it. No grand lessons. No fake humility. No drama arcs.

Just tabs. Open in my brain. Shared here.

Why bother if it won’t “blow up”?

Because I’m not writing for everyone. I’m writing for the right people. The ones who’ve lived through messy launches, impossible deadlines, and 17-tab Tuesdays. People like you.

This newsletter helps me:

• Stay disciplined

• Reflect more clearly on what I’m doing

• Get in touch with people I actually want to learn from or work with

• Build a slow but real circle of marketers, founders, and operators who care about the same things

If that’s you, stick around. If it’s not, no worries. You won’t be chased with DMs or download gates.

I’ll be back next week with tab #6.

This post is part of a new weekly series I’m writing as a first-time VP of Marketing, called 50 Tabs of Marketing. It’s a running log of early-stage lessons... messy, honest, and hopefully useful.

Thanks for reading. Give me a thumbs up if you like it. Tab #6 next Monday.