Top 10 Fundraising Tips for VC Fund Managers 💡

Top 10 Fundraising Tips for VC Fund Managers 💡

Read time: 5 min


Raising a fund is no joke.

It’s harder than raising for a startup.

Why?

Startups can show progress—prototypes, traction, proof of concept. Wannabe fund managers? You’ve got a pitch deck and a dream.

Having raised with Climentum Capital, I’ve picked up lessons the hard way.

Here are 10 fundraising tips to save you from endless faceplants and sleepless nights 👇

1. Build an Execution Team, Not Just a Fundraising Team

Most VC teams over-index on fundraising. That’s a huge mistake 💣

Fundraising alone doesn’t win the long game. Deals do.

✅ You need operators, not just talkers.

✅ Entrepreneurs who’ve been there.

✅ Diligence hounds to vet killer opportunities.

✅ Hunters to track down the best deals before anyone else.

Fundraising ≠ VC success. Execution does. 🎯


2. Dare More. Way More.

Here’s an uncomfortable truth: Most funds play it way too safe.

Especially in Europe.

Founders know it, and now I can confirm it from the other side.

The result? Endless investments in SaaS while we ignore harder, riskier, but game-changing bets.

VCs exist to bet on the future—not optimize for the present.


3. Truly Differentiate. Or Get Left Behind.

Be real: the world doesn’t need another generalist fund.

If your pitch sounds like everyone else’s, LPs are going to swipe left.

How to stand out:

  • Own your niche.

  • Build a category of one.

  • Become famous for your unique value.

  • Deliver something no other fund can.

Whether it’s your deal flow, thesis, content, or network—be different. Or be forgotten.


4. Shrink Your Fund. Launch Faster.

The days of $150M 1st time funds with champagne ambitions are over

Here’s why smaller funds win:

✅ Easier to build a track record.

✅ Faster decision-making.

✅ Higher potential returns.

✅ More flexibility in today’s cautious market.

Lean and mean > Bloated and stalled.


5. LP Relationships Are Everything

It takes years to build trust with anchor LPs.

The advice? Stop chasing shiny new leads.

Spend 80% of your energy:

✅ Building proximity with LPs who get your vision.

✅ Sharing your pipeline, thesis, and early wins.

✅ Proving you’re thinking like an elite fund manager.

Focus on deep relationships—not scattered outreach.


6. Start with HNWIs. Forget Institutional Checks (For Now).

Big $10M institutional checks are tempting. But they’re a trap for first-time fund managers.

Why? Institutions want you to prove yourself first.

High-net-worth individuals (HNWIs) are different. They invest in YOU:

  • They love the story you’re selling.

  • They buy into your vision.

  • They want to be part of something cool.

Start here. Build your base. Secure your first millions.

7. Build a STRONG, Differentiated Brand

Here’s the irony: VCs love flashy brands… but rarely invest in their own.

Newsflash: LPs are humans. They’re influenced by brands, too 🌟

If your brand isn’t polished, visible, and sharp, you’re losing deals before they even start.


8. Marketing Is Your Secret Weapon

Peter Drucker said it best:

“The business world has two—and only two—basic functions: marketing and innovation.”

Most VCs focus on innovation and ignore marketing. Big mistake.

What to do:

  • Build a killer visual identity.

  • Launch a blog, podcast, or newsletter.

  • Dominate LinkedIn.

  • Get press.

If LPs and founders don’t hear about you?

You. Don’t. Exist.


9. Hustle Like You’re Bootstrapping

Smaller funds = smaller management fees.

You’ll be tight on budget. So bootstrap like hell 💪

For me, that meant:

  • Building my own website.

  • Learning EU law.

  • Mastering content.

  • Perfecting our VC tech stack.

Level up. Adapt. Repeat.


10. Find a Legal Partner Who Shares the Risk

Legal bills will wreck you at first close. $200-500K isn’t unheard of 💰

Here’s the move:

  • Find a good, long-term legal partner.

  • Propose a risk-sharing agreement:

👨⚖️ They waive fees until first close. 👩💼 You guarantee they’ll get all your future deal flow for the next 10+ years.

Lawyers in VC understand risk. Play the long game together.


The Hard Truth

Raising a VC fund is brutal.

The challenge? Your fund doesn’t really exist until that first close.

But if you:

  • Differentiate boldly

  • Hustle relentlessly

  • Build deep LP relationships

…you’ll cross the finish line.


Last month, I launched the Pro Subscription. Here’s why? 👀

My goal for 2025? To help you:

✅ Optimize your startup or fund

✅ Remove barriers to success

✅ Save time and close faster

With a Pro Subscription, you’ll unlock full access to my exclusive resources, including:

📌 The Ultimate Investor Toolkit 2025 🤑. Everything You Need to Crack the VC Investing Game

🥇 The Ultimate Notion Data Room Template. A complete system to power your fundraising game, organized in Notion for maximum efficiency.

🔖 50 Pitch Decks That Raised Billions in Funding 🚀 Proven Winners You Can Learn From

🚀 The Only Startup Fundraising Guide You’ll Ever Need. Save time, close faster, and level up your fundraising game.

🌟 The VC Fund Manager’s Bible. Everything You Need to Build, Raise, and Scale a Game-Changing Fund

Thank you for sharing these invaluable insights, Yoann. Your experience and lessons learned in raising a VC fund are sure to guide many in the industry. https://hi.switchy.io/T3cH

Håkan Krantz

WEB: Kapitalguiden.se - linked to Database Network GlobalCapitalGuide.com. Expert Partner. Digital Transformation In Financing. Public Funding. Public Policy. Working in the interface between Tech-Finance-Politics-Law.

8mo

Good article.

To view or add a comment, sign in

Explore content categories