IT Tour 2024: Towards Digital Transformation in Slovenian Tourism

On Wednesday, November 20th, the Slovenian Tourist Board (STB) hosted the third IT Tour event as part of this year’s Days of Slovenian Tourism. The event brought together Slovenian tourism stakeholders and digitalization experts to explore the future of tourism through innovative digital transformation.

Featuring a wide range of expert presentations, practical examples, and discussions, IT Tour demonstrated how digital tools can enhance efficiency, streamline operations, and create personalized, sustainable visitor experiences.

🔹 Highlights from the 3rd IT TOUR (Days of Slovenian Tourism):

• Dubravka Kalin, General Director of the Tourism Directorate, emphasized the importance of balancing personal interactions in tourism with the opportunities offered by digital technologies, including data utilization and AI.
• Mag. Maja Pak Olaj, Director of STB, showcased STB’s steps in digitalization, such as launching the Digital Academy, virtual assistant Alma, and the National Information Center (NIS).
• Ana Savšek, Head of Content Digital Marketing at STB, presented key activities like global digital campaigns, social media strategies, and Alma, highlighting the role of advanced technologies in promoting Slovenia’s sustainable tourism values.
• Andraž Štalec, Co-founder of Red Orbit, discussed global digitalization trends, the significance of data-driven strategies, and the human-centered use of AI tools in tourism.
• Jaka Repanšek, legal expert, addressed the legal aspects of digitalization and the potential opportunities brought by new regulations, such as those related to AI. Click for video.

🔹 Innovative Digital Projects by Slovenian Providers:

• Digital experiences at Podčetrtek Castle using AR technology.
• Expano as a digital gateway to Pomurje with virtual experiences.
• Interactive quizzes in Kranjska Gora for personalized trip recommendations.
• Digital maps in Ljubljana for eco-friendly visitor guidance.
• Automation of marketing tasks at Terme Snovik to improve efficiency and reduce costs.

IT Tour 2024 provided a unique platform for exchanging ideas and forging new partnerships, paving the way for a collaborative digital transformation in Slovenian tourism. 🌍✨

Press release in Slovenian: https://www.slovenia.info/sl/novinarsko-sredisce/sporocila-za-javnost/30611-it-tour-2024-na-poti-do-digitalne-preobrazbe-v-slovenskem-turizmu

Press release in English: https://www.slovenia.info/en/press-centre/press-releases/30611-it-tour-2024-towards-digital-transformation-in-slovenian-tourism