The Trap of “We Do Things Differently”
The word innovation gets thrown around so much in the startup world that founders sometimes try to innovate everything. From job titles to meeting formats, from org structures to the very definition of a workday.
But a startup doesn't exist to innovate on everything. It needs to innovate on very few things, and in the beginning, often just one: the product or the go-to-market.
Everything else? They borrow it shamelessly if it works.
A startup has too many things to do with too few resources. So there's no point in rethinking what doesn't need fixing.
Excitement is part of a startup life. But too much excitement just leads to chaos.
Focus on your edge. Let the rest be boring but dependable.
Three failed startups. One of India’s biggest B2B exits. Then returning 75% of investor money in the next venture. An entrepreneur who’s lived that arc is bound to have insights for anyone building or thinking of building.
Paras Chopra, founder of Wingify (sold for $200 million), Nintee, and Lossfunk, joins us this week.
We discuss the small decisions that quietly define your startup: what product to build, how to structure your team, and why setting the right communication culture early can help.
Paras shares what most founders overlook early on : Pricing isn’t about effort you put but about the value you create, why having competitors might actually be better than having none, and how financial metrics often distract from what really matters to customers.
Paras talks about what changed between each attempt of building his startups, and why some lessons only reveal themselves the hard way and what shifts after you’ve seen both failure and success.
Whether you're launching your first company or planning your next, this conversation will give you the clarity needed to tilt the odds in your favor.
Check out The Book of Clarity by Paras Chopra.
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