TripleDart SaaS Trends - Edition 94

Highlights of the Week

Ramp raises $200M in Series E, now valued at $16B

Ramp secured $200 million in a Series E round led by Peter Thiel’s Founders Fund, with participation from Thrive Capital and 8VC. The fintech plans to deploy funds in AI-driven spend management, expanding its corporate-card and procurement tools. (source) 

Payrails, a Berlin, Germany-based global payment software company, has raised $32 million in Series A funding. 

Payrails raised $32 million in a Series A round led by HV Capital, with participation from EQT Ventures, General Catalyst, and Andreessen Horowitz. The funds will support product innovation and EMEA expansion. (source)

Finofo,a Canada based financial operations platform has raised $3.3 million in seed funding. Finofo raises $3.3M seed funding to accelerate global financial ops

The round led by WaterTower Ventures, with participation from Motivate Venture Capital, SaaS Ventures, and Alberta angels. The funds will fuel its expansion—tripling revenue, enhancing cross-border payments, AP automation, FX management, treasury and receivables solutions. (source)

Marketer to follow

Brendan Hufford helps SaaS companies grow faster with a proven, no-fluff SEO and content strategy. He’s behind massive gains in traffic, MQLs, and revenue—by focusing on what actually drives results, not just rankings.

Why should you follow him?

1. Outcome-Driven SEO: Brendan centers every strategy around pipeline growth, lead generation, and revenue, rather than chasing rankings or traffic for its own sake. You’ll learn how to tie keyword targeting and content to tangible ROI.
2. Battle-Tested Playbooks:  He distills complex campaigns into clear, repeatable processes you can implement immediately. His step-by-step guides cover everything from topic ideation to outreach, backed by live results from top SaaS brands.
3. Rapid-Impact Model: Through his Growth Sprints framework, Brendan delivers fast turnarounds without locking you into lengthy contracts. If you need quick wins and a clear path forward, his sprint-based approach gets you there in weeks, not months.

You can follow him here.

Case Study

How TripleDart Helped Flowace Double Their Organic Traffic and Transform Leads into Customers

About Flowace

Flowace offers employee productivity & Monitoring software. Their solution provides teams with actionable insights and intuitive task management tools, enabling smoother workflows and better results.

Challenge

Flowace faced a common but critical marketing problem: their SEO efforts weren't attracting the right audience. Despite having content in place, they struggled with:

1. Low-intent traffic that rarely converted into qualified leads
2. Product pages that failed to turn visitors into prospects
3. Poor visitor-to-customer conversion rates that stunted growth
4. Difficulty meeting lead generation targets despite marketing efforts

TripleDart’s Approach

1. BOFU Content Strategy: Connecting with Ready-to-Buy Prospects

Focused on prospects close to making a purchase by:

1. Creating in-depth articles with real customer use cases
2. Revamping competitor pages with clear feature breakdowns
3. Strengthening CTAs and FAQs on product and alternative pages

2. Technical SEO and On-Page Optimization: Creating a Seamless Path to Conversion

Removed SEO roadblocks and improved user flow by:

1. Closing keyword gaps and optimizing schema and speed
2. Building internal links from blogs to key pages
3. Removing duplicate content and testing high-converting CTAs

3. Content Realignment: Shifting from Awareness to Conversion

Prioritized mid-to-bottom funnel content by:

1. Launching a 3-month roadmap with decision-stage topics
2. Creating pillar-cluster content to boost topical authority
3. Improving article structure, visuals, and data-backed insights

Results

The strategic approach delivered tangible results for Flowace:

1. Traffic Growth: Visitors increased from 13,000 to 22,000, a 69% improvement
2. Improved Lead Quality: Flowace's sales team and CEO confirmed significant improvement in lead quality
3. Increased SQLs: Generated 18 SQLs from a previous count of 0.
4. Improved Branded Leads: Branded leads grew from 20 to 33 between August 2024 and February 2025
5. Customer Acquisition: Successfully closed 8 new customers in February 2025

Post of the Week

90% of LLM citations come from beyond page 2 of Google. Traditional SEO isn’t dead—but AI-first visibility is now a real growth lever. Rethink your content stack to win future organic traffic. Link to original post.

PPC Creative of the Week

Why is this creative effective?

1. Hyper-Personalized Hook: Targets Instacart employees directly, increasing relevance and attention from the first line.

2. Clear Benefit Bullets:Uses green checkmarks to communicate value fast — visibility, efficiency, alignment, and automation.

3. Strong Visual Reinforcement: Product screenshot shows OKR clarity with color-coded statuses for instant understanding and trust.

4. Compelling Social Proof Angle: Mentions "your colleagues at Instacart" to build FOMO and boost credibility through implied adoption.

Tip of the Week

Want your brand in AI Overviews? Show up more online. Ahrefs found branded web mentions had the strongest link to AI visibility. Co-occurrence wins. Not backlinks. Not ads. Link to the original post.

Webinar Alert!

Topic: The Data Reveals: What It Takes To Win In AI Search

Speakers:

1. Tania German, VP of Marketing, seoClarity 
2. Mark Traphagen, VP of Product Marketing and Training, seoClarity 

Why should you attend this webinar?

1. Data-backed insights on what drives visibility and performance in AI search
2. A proven framework to drive results in AI search, and why this approach works
3. Purpose-built content strategies for driving success in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)

When: Wednesday, July 16 at 2PM ET

Register here.