Two flights. A ferry. Fourteen people and one missing Labubu.

I’ve just come back from my sister’s wedding in Santorini.

Everything you’ve heard about that island is true.

It is stunning: white walls, blue domes, and not a cloud in sight.

The wedding? Beautiful.

Even if I was one of the groomsmen sweating through a three-piece suit in 38º heat.

After a week of celebrations, a group of us travelled on to İçmeler, in Turkey for a second week of sun and sea.

Getting there wasn’t simple.

We flew from Santorini to Athens, then to Rhodes. From there, we jumped in a fleet of taxis to reach the ferry port, caught a boat to Marmaris, and finally boarded a coach to our hotel in İçmeler.

A 12-hour, door-to-door trip involving 14 people, five legs of travel, and a lot of crossed fingers.

And surprisingly, it worked.

Each stage flowed into the next.

The timings were tight but manageable.

The handovers went to plan.

And despite tears when someone’s newly bought Labubu got thrown in the bin by mistake and had to be rescued, everything went smoothly.

Until we got to the ferry terminal in Rhodes.

After waiting over an hour in the queue for passport control, we found out that even though we had tickets, we didn’t have all-important boarding passes that were only available from the ticket office outside.

I'm not a frequent ferry taker.

There were no signs. No announcements. Nothing in the confirmation email.

Just an assumption that we’d know what to do when the time came.

Cue the newlyweds fighting their way back through a sea of sweaty travellers, 14 passports in hand, while the rest of us watched the departure time tick closer... and closer.

They made it back just as the crew were ready to cast off.

But that one missing instruction nearly derailed the whole journey.

And that’s how it often goes in business, too.

You’ve got the landing page.

The checkout works fine.

You send the welcome email.

And then what?

What if someone’s ready to take the next step, but there’s no clear way forward?

What if you’re happily selling a solution to a problem your customer doesn’t even realise they have?

What if they buy your course and never log in again because there’s no onboarding, no momentum, and no reason to return?

It only takes one vague or missing step to stall the entire journey and send your audience straight into the arms of your competitors.

This is the kind of thing I help course creators and coaches fix.

The gaps.

The handovers.

The places where good customers get lost.

If leads are coming in but not converting…

If people start your course but never finish…

If customers buy once, then vanish…

These aren’t random issues.

They’re signals.

And they all point to one thing: a customer journey that needs attention.

🔗 Click here to learn more about my Customer Journey Conversion Assessment and how it reveals the hidden gaps costing you sales and momentum.