The Twofold Value of Industry Association Participation

Reflecting on my journey as I end my term as Chairman at SNAC International, there is no single organization that has had a greater impact on my success and the growth of Unique Snacks than this group.

I rely on SNAC International’s programs and advocacy to help Unique Snacks stay compliant with food safety, labeling, transportation, and other industry regulations while also helping to connect with executives at other brands and vendors that have had a big impact on our business growth.

Additional growth areas are more personal, like the ability to work closely and learn from the talented leadership team of SNAC, growing my ability to lead board meetings with other industry leaders, and especially a weakness (or nervousness) I wanted to work on was public speaking. This opportunity was a huge help for me in continuing to build and grow as a leader.

The Power of Industry Networking

SNAC International’s SNAXPO is more than just an expo—it’s about building real industry relationships. No other event in our industry provides such an opportunity. The SNAXPO Golf Tournament offers a relaxed environment to form new connections and strengthen existing ones, while also enjoying a little ‘friendly’ competition.

SNAC International’s Legal Forum was an eye-opening experience. The insights I gained from in-depth conversations with legislators, regulatory attorneys, and industry peers were invaluable. There was such a wealth of information and ideas exchanged that I realized more senior leaders from Unique can benefit and help with the implementation of new ideas and processes. The Legislative Summit is another great way to be an advocate and educator of topics to legislators and policymakers during an annual event hosted in Washington DC.

Investing in Future Leaders

I encourage our employees to participate in the Emerging Leaders, executive education, and other programs offered by SNAC International. These programs not only support professional development but also increase the employee’s value to our business.

Giving Back

My participation in SNAC International offered numerous benefits to myself and my business and what I’m most proud of is utilizing my learnings for the opportunity to give back. Later this month, I will conclude my second term as Chairman of the Board, a role that has enabled me to further my relationships in the industry and contribute to the members.

Even outside of my industry, I have worked with several family business owners and have been able to share my knowledge. Just recently, I was working with an executive of a smaller family-owned business to help explain the gaps and exposures in his shareholders’ agreement and even his P&L in a way his relative who is the CFO couldn’t explain. I’ve also been recruited to other family business boards for my experiences with family succession planning to help other family business leaders avoid some of the challenges I’ve had to work through firsthand.

It has been extremely rewarding to connect members of different groups I am involved with and watch the resulting business growth. 

Learning Real Business Skills

From my experience on multiple boards, I’ve gained perspective and also learned new ways to think about problems. The experience of learning from other leaders and professionals has fueled my personal and professional growth, and ultimately, Unique Snacks’ growth.

I encourage industry participants—both seasoned leaders and rising stars—to get involved. Seek opportunities not just for personal or business growth, but to give back to our industry, your community, and the other businesses. It is more rewarding to share your experiences and help others grow. Together we strengthen our industry and create more growth opportunities.