Weekly CASual #33: cat's out of the bag

Issue #033

Hey friends,

First, I have to say thanks to all of you that reached out on last week's CASual.

Issue #32, breaking free, was incredibly hard yet rewarding to write.

The response was overwhelming.

So many of you have overcome serious odds yourself. Or – you told me you know someone that escaped something similar. Thank you for sharing those stories with me. (I'm still digging through the overwhelming but beautiful amount of PMs and messages. I have loved reading every one.)

So – it's going to be hard to top issue #32.

But, we'll try. 😜

And – there's news to share.

So, let's move onto this week's.

Way back in January 2023, I shocked everyone in my industry of content marketing when I revealed that I had crossed over to the Dark Side 🤖.

Specifically...

I'd joined Content at Scale as VP of Marketing.

Coming from someone who built her businesses on the back of human writing (think thousands of blogs, 8 books, and at one point, a 100-person writing agency)…

That was wild.

Here I was, teaming up with the leading SEO AI writer.

Leonard Ravenhill wrote it best: “The opportunity of a lifetime must be seized within the lifetime of the opportunity.”

If I’ve learned one thing over the years I’ve spent writing for my life and building businesses, it’s this:

When your instincts start screaming at you, listen to them.

Think it through, but: Do. Not. Hesitate.

That’s what happened when I saw the opportunity ship floating past me in the form of Content at Scale. It was the best AI writer I'd encountered, and I knew the industry would inevitably move in the direction of artificial intelligence.

I had to hop on. It was sink or swim.

Looking back, it was quite possibly the best career move I have ever made. Period.

And today, that move is turning into a giant leap.

It’s why I’m here right now talking to you: to announce that Content at Scale has acquired my brand, Content Hacker.

Which means: I'm ALL IN here.

Watch the video:

Content at Scale's 1 Year Anniversary 🥳

This week, we turned the corner of our first twelve months here at Content at Scale.

🚀 1 YEAR IN.

And what a journey it’s been!

It all began back on September 5th, 2022.

We started out strong with a $50k month – the first income milestone for the SaaS that is now Content at Scale.

It definitely helps when you’re first to the market to do something. We were able to take full advantage of the first-movers advantage – in unique ways.

And today, our team at Content at Scale has grown to over 35 full-time folks. This summer, we made four different acquisitions.

All of this has been completely self-funded with profits from the business. Zero VC funding. And, fully remote.

Read the full story from our founder, Justin McGill : Celebrating Content at Scale's 1-Year Anniversary

An Incredible Customer Story

Marcus Campbell was spending over $100k on human writers to produce content for his affiliate sites. But after discovering Content at Scale, he was able to decrease costs to just $15 per article while also shrinking his content production timeline from 1.5 months to only 4 days. 🤯

AND... he uses Content at Scale to take content StraightOuttaAI and straight into the rankings!

We're talking rankings with 30,000+ searches/month – he's earning #1 placements through Content at Scale written content.

Did you read that? ^^^ CRAZY!

In this video, Marcus gives a masterclass on how he has a hands-off, automated approach with AI content – which has transformed his affiliate business and allowed him to scale while saving huge amounts on writers!

Follow along with his case studies on the Affiliate Marketing Dude YouTube channel to learn how to implement this yourself!

Looking for SEO case studies 🏆

Want to get featured in front of ~80,000 marketers and agencies on our channels? We're currently looking specifically for case studies from people that have ranked Content at Scale content in the top of Google.

Have content that's ranking? We want to feature you! Here's the form to fill out if you're in. This would get featured along with you/your business name on all of our channels.

Cheers,

Julia