What Powers Power BI?
Syno International
We collect, connect and analyze a wide range of data, and help companies make better decisions. #DataResearchWorldWide
Welcome to the Latest Edition of Syno’s Insights! 📊
In this issue, we’re zooming in on one of the most powerful tools for turning data into decisions - Power BI. But as any data-driven team knows, even the best dashboards are only as reliable as the information flowing into them.
This time, we’re taking a closer look at how smarter data collection can unlock the true power of Power BI. Whether you're managing marketing performance, tracking customer sentiment, or supporting strategic planning, this edition highlights how real-time, well-structured data makes all the difference.
Let's get into this 👇
🧩 Why Good Data Makes or Breaks BI
Power BI is only as smart as the data you feed it. For many teams, it’s the go-to tool for visualizing trends, tracking performance, and making informed decisions. But here's the catch: the tool itself isn’t magic. If the data is outdated, unstructured, or incomplete, the insights fall flat.
“Verified, high-quality panels are essential when combining research and customer data, ensuring that insights are not only fast and efficient but also reliable and accurate.” - Lauri Löfveblad , Head of Strategy and Products | Syno
That’s where specialized data collection partners like Syno come in.
🚀 Real-Time Input = Real-Time Decisions
Power BI thrives on live data. But too often, teams rely on static reports or lagging inputs. Syno International helps you tap into consumer insights as they happen - whether through surveys, behavioral data, or CRM-integrated feedback loops. This means your dashboards reflect today’s reality, not last month’s guesses.
“With Syno’s Library data lake, our clients can leverage instant access to combined research and customer data, empowering smarter and faster decisions and real-time data activation from a single source for multiple purposes.” - Lauri Löfveblad , Head of Strategy and Products | Syno
🔍 Tailored Data, Not Just “Big” Data
More isn’t always better.
Syno helps companies gather exactly the kind of data they need: brand trackers, product feedback, or custom panels. It's structured, clean, and ready to plug into Power BI, no manual wrangling or guesswork required.
🧠 What Our Clients Are Doing
From integrating CRM-triggered surveys to measuring brand lift in real time, Syno supports companies across industries. Examples include:
It’s about making your BI tools truly business intelligent.
💡 The Takeaway
The best dashboards don’t just look good; they reflect the full truth. And the only way to do that is by ensuring the input data is current, targeted, and reliable.
If you’re using Power BI and want sharper, smarter insights, it's time to rethink your data pipeline.
📬 Want to Know More?
Let’s talk.
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