What Are You Really Known For? How to Nail Your LinkedIn Positioning.

In a digital world where every founder, creator, and consultant is trying to stand out, what separates those who attract opportunities from those who are endlessly chasing them? The answer lies in one word: positioning.

Positioning is not just your headline. It's not just the About section or the posts you publish once in a while. Your positioning on LinkedIn is the sum of how people perceive your expertise, your narrative, and your impact when you're not in the room. It decides whether someone instantly understands what you do, who you help, and why they should trust you, or scrolls past your profile altogether.

If you've ever wondered, "Why am I not getting inbound leads even though I'm active?" or "Why don’t people refer me even though they know what I do?"- it's probably because your positioning is unclear, too broad, or inconsistent.

Clarity Beats Cleverness: The Power of Specificity.

Many founders and consultants make the mistake of trying to sound impressive on LinkedIn. They use buzzwords, overstuffed headlines, or vague phrases like "growth hacker," "change enabler," or "visionary strategist." But in reality, clever rarely converts - clear does. Your audience should be able to understand what you do in under five seconds.

Ask yourself:

• Can someone explain what I do without looking at my About section?
• Am I positioning myself around a clear problem I solve or just listing titles?

Show, Don't Just Tell: Proof Over Promises.

Anyone can claim to be an expert. What builds trust on LinkedIn is proof. Your positioning becomes powerful when you embed social proof, results, case studies, and testimonials right into your profile and posts. Even better - turn your experience into stories. When people see you've done it before, they'll trust you can do it again.

Own a Niche, Not a Category.

One of the biggest mistakes people make on LinkedIn is trying to appeal to everyone. The more general your message, the more invisible you become. You don't want to be the 100th "marketing expert." You want to be the only one who helps "seed-stage healthtech founders get investor-ready using content."

Your niche = who you help + what you help them achieve + how you do it.

This level of positioning helps your audience:

• Refer you easily.
• Think of you when that problem arises.
• Trust that you understand their world.

Positioning isn't about narrowing your market. It's about owning a space in people's minds.

Be Consistent - Across Every Touchpoint.

Your positioning must be visible in every LinkedIn touchpoint: your headline, About section, featured posts, weekly content, and even your comments. If your profile says one thing but your content talks about something else, people get confused. And confusion kills conversion.

Audit your profile:

• Does your banner support your positioning?
• Is your headline aligned with your content topics?
• Does your About section explain who you help, how you help, and what outcomes you bring?
• Are your posts reinforcing the same value consistently?

The goal: When someone lands on your profile, they should think, "This person is exactly what I’ve been looking for."

Don't Just Be Seen. Be Remembered.

LinkedIn isn't about being everywhere. It's about being known for one thing by the right people. And that happens when your positioning is clear, niche, proven, and human. So the next time someone asks what you do, don't default to a job title or a company pitch. Say what you want to be known for and back it up with clarity, proof, and stories that stick.

Your LinkedIn positioning isn’t a static statement. It's a living identity. And it's your strongest asset in building visibility, inbound leads, and lasting influence.