Why customer-first messaging is your secret weapon in hospitality tech — and how fixing it fills your pipeline...
“If They Don’t See Themselves in It, They’ll Never Buy It.” Words we should all live by.
Now, let’s start with the obvious:
Hospitality tech buyers don’t care about your features.
They care about:
Reducing labor headaches
Improving guest experience without burning out staff
Not wasting time on tools that don’t deliver
Yet most outbound, sales decks, and websites still lead with "what the product does" instead of "why it matters to the operator."
That’s the problem.
And that’s what Heard Hive exists to fix.
Need a full teardown of your outbound motion? DM me “REALITY CHECK” to claim a spot for August.
What Happens When Messaging Isn’t Customer-First?
Here’s what I’ve seen across 30+ restaurant tech GTM teams (from Seed to Series C) in my research:
You get responses like: “We’re good right now.” (even when you know you’re a better fit)
Your outbound reply rate drops below 2%
Your best-case demos still stall out
And it's usually not your rep. It’s your message.
What Happens When You Flip the Script?
When you build messaging for the operator first, you:
Book meetings off cold emails and DMs
Shorten your sales cycle
Increase your pipeline-to-close ratio
Build a brand that customers trust before the first call
Want to see what that looks like in your business?
Book a Messaging Refresh Sprint or DM “REFRESH”.
The Messaging Mistakes Killing Your Pipeline
Leading with product, not pain: Your dashboard isn’t the differentiator. Solving their weekend labor crisis is.
Treating every ICP the same: A 3-unit franchisee and a 100-unit chain leader need different stories, not just different pricing.
Using words they never would: Operators don’t talk about “operational optimization.” They talk about “getting through Friday night without losing their GM or cashier.”
What to Do Instead
Replace “we built a tool that…” with:
“We help managers cut no-show rates by 30%”
“We give operators back 4 hours a week—without changing their process”
“We help you keep your best line cooks from burning out or quitting”
Want messaging that says what your customers are already thinking? DM “CUSTOMER-FIRST” and I’ll send you the free checklist we use in every engagement.
How Heard Hive Helps
Heard Hive is built for hospitality GTM teams who don’t have time to waste on copy that sounds good but doesn’t convert.
I offer:
Outbound Reality Check, which is two-week teardown and rewrite of your outbound sequence, rep deck, and LinkedIn DM flow.
Messaging Refresh Sprint, which is a full revamp of your homepage, ICP copy, and sales messaging.
The GTM Build, created for Series A+ teams needing scalable messaging, ICP clarity, and enablement assets.
Not sure where to start? I’ll help you pick.
Final Pour
The best product doesn’t always win. The best product with the clearest message does.
When your ICP reads your deck, your outbound, or your website and sees themselves in it?
You earn the right to sell — and scale.
Let’s fix the message.
Let’s fill the pipeline.
Happy Monday, y'all 🫶🏽