Why Hurricane Electric Still Wins, Even Without a Modern Website- Or is Actually a brilliant Move from their leadership? Something to be learned...
Joseph Wells
Senior Sales Consultant @ Winsor Consulting Group, LLC | Managed and Co-Managed IT Services, Data Center Solution Specialist , Co-Founder of Tech Nerds Unite, Author of Reality Bytes, Co-Founder of DataCenterReviews.com
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Let’s get one thing out of the way: Hurricane Electric website looks like it’s stuck in 2004.
And we’re glad it is.
Because behind that plain interface is one of the most connected, responsive, and respected teams in the entire internet backbone ecosystem. No animations. No video backgrounds. Just real-time routing tables, POP locations, and the information network engineers actually care about.
This is exactly what Data Center Reviews is about: skipping the gloss and focusing on what matters.
The Real Power Behind the POPs
Hurricane Electric (HE) continues to expand globally, often faster than some of the major cloud players. And if you’ve been in the industry long enough, you’ve probably heard (or said) some version of this:
“Reid answers his phone.”
Reid Fishler , long considered the face of HE’s global expansion, doesn’t hide behind a contact form. You can find him on LinkedIn one day in Dubai, the next in Santiago, then back in Frankfurt lighting up another new point of presence (POP). Want to know why HE is in a certain building? Ask him.
Seriously. He’ll probably reply before most service provider do even with his packed schedule.
A Website That Reflects the Culture
HE’s website hasn’t changed in years, and that’s intentional. It reflects their values: technical transparency, speed, reliability, and no wasted time. If you’re looking for a sales rep who’s going to pitch you with a buzzword salad, look elsewhere.
If you want to see the ASN, prefix counts, BGP sessions, and live peering status—they’ve got that front and center. And it works.
Why fix what’s not broken?
Talk to the Carriers
We’ve said before: don’t let a carrier dictate where you host your infrastructure. But there’s another side to that conversation, ask the carriers why they chose a a data center site.
When a provider like Hurricane Electric deploys in a data center, it’s not an accident. They’re investing in cross-connects, backhaul, and hardware. They’ve done the math, assessed the risks, and made a long-term bet on the location. That decision is worth understanding.
So next time you're touring a facility or evaluating options, ask your prospective data center partner:
Most carriers will answer openly. They’ve got nothing to hide and in many cases, they’ll give you a better perspective on a facility’s long-term viability than the marketing team ever could.
No Fluff. Just Global Growth
In the next 24 months, Hurricane Electric is expected to add 60+ new POPs across 35 countries, further extending its lead as the world’s largest IPv6 backbone provider. New deployments include both Tier 1 markets and underserved regional interconnection points, giving enterprise customers more flexibility, and smaller operators faster, localized access to global routes.
The map is getting crowded, and that’s a good thing.
Why It Matters
We started Data Center Reviews to spotlight what matters. And sometimes what matters most isn’t how a company looks like online, but how it operates.
In the case of Hurricane Electric, they’re lighting up the globe with more connectivity options than almost anyone in the business. And they’re doing it without a website refresh.
Maybe there’s a lesson in that.