Why No One is Paying You Premium Prices (And How to Fix It)

Let’s be honest, charging premium prices sounds amazing, but actually getting people to pay them? That’s a different story.

You’ve probably heard things like:

• “Just charge your worth!”

• “High-ticket clients will find you.”

• “Raise your prices and people will take you seriously.”

But here’s the truth... clients don’t pay for your worth, nobody cares about that, they pay for results.

So, if you’ve been struggling to attract premium clients, it’s not about your prices, it’s about your positioning. And today, I’m breaking down why people aren’t paying you more (and exactly how to fix it).

1. No Proof, No Premium Prices

Imagine this: You walk into a high-end restaurant. The ambiance is perfect, the prices are steep, and the menu is fancy. But then you realize… they have no customer reviews. No awards. No proof that the food is actually good.

Would you still pay $200 for that meal?

Probably not.

The same applies to your business. If you haven’t proven results, you haven’t earned the right to charge more.

Think about it, would you pay a business coach $5,000 if they’ve never helped anyone get results? 

Clients aren’t just buying your expertise, they’re buying proof that you can help them.

So how do you fix this? I'm glad you asked:

• Show your wins. Share testimonials, case studies, before and afters, anything that proves your work delivers results.

• Document everything. Screenshots, success stories, even behind-the-scenes of how you solve problems.

• If you’re new, build proof. Offer free or discounted work in exchange for testimonials (but set boundaries).

2. Experience Alone Won’t Get You Paid, Expertise Will

A lot of people think “I’ve been doing this for 10 years” is enough to justify high prices.

It’s not.

You can do something for 10 years and still be mediocre. Experience just means you’ve been around. Expertise means you’ve mastered your craft. And clients only pay premium for mastery.

How to fix this:

• Be obsessed with growth. Learn, refine, improve. The more skilled you are, the more valuable you become.

• Show your thought leadership: Blog posts, LinkedIn articles, and videos sharing knowledge position you as an expert.

• Go deep, not wide. Instead of doing everything, become the go-to person in one specific area.

3. Consistency is the Shortcut to Trust (And Trust is the Shortcut to Premium Clients)

If you only post when you need sales, if your messaging changes every month, if people can’t predict what to expect from you, they will not trust you.

High-paying clients don’t gamble with their money. They want consistency.

Think about brands like Apple, Nike, or even your favorite creator on social media. You trust them because they’ve conditioned you to expect quality every single time.

So, if you’re showing up today and ghosting for three months, then randomly launching an offer… you’re making it hard for people to take you seriously.

Here is what to do:

• Show up regularly. Whether it’s LinkedIn, Instagram, or emails, people need to see you often.

• Be clear on your message. If today you’re a branding expert and tomorrow you’re selling crypto courses, people won’t know what to trust.

• Deliver a premium experience. Your brand experience, content, messaging, and interactions should feel premium if you want to charge more.

Remember, premium pricing isn’t about luck or guesswork, it’s about positioning.

📌 If you want to charge more, you need to show more value.

📌 If you want to attract premium clients, you need to look, sound, and act like a premium brand.

📌 If you’re struggling to stand out, it’s time to fix your positioning. 

Send me a DM, let's hop on a call.

P.S. What’s the biggest lie you’ve heard about pricing?

Simi Abok

Your favorite brand girl