Why Starting Feels Exciting (But Finishing Feels Impossible)

Welcome to the Disruptor's Playbook, by Taught2Teach—where we challenge conventional thinking, break mental barriers, and uncover the habits that create lasting success. If this resonates, share it with someone who’s constantly setting goals but rarely achieving them. Sometimes, the problem isn’t the goal—it’s how they see themselves.

Let’s dive into today’s subject, Why Starting Feels Exciting (But Finishing Feels Impossible)!

There’s a reason why new projects, new goals, and new ideas feel so exciting. And there’s a reason why most people abandon them before they ever reach the finish line.

Starting gives you an instant hit of energy. It feels like progress. It gives you a sense of purpose. The problem? That excitement doesn’t last. The moment things get hard, uncomfortable, or boring, the initial thrill fades—and most people mistake that for a sign to stop.

How many times have you:

• Started a new project, only to abandon it halfway through?

• Felt excited about a goal, then lost motivation after the first roadblock?

• Jumped from one idea to the next, never fully committing to one?

This isn’t a motivation problem. It’s a brain chemistry problem.

Your brain craves novelty. It rewards newness. The first few steps of any journey feel exciting because your mind floods with dopamine. But once that initial high wears off, the work starts to feel tedious. And that’s where most people quit.

Seth Godin calls this “The Dip”—the long, difficult middle stretch where the excitement is gone, and all that’s left is hard work. The people who push through this phase? They’re the ones who win.

Finishing isn’t about talent. It’s about endurance. And endurance isn’t about motivation—it’s about habit.

So how do you stop abandoning things halfway through?

• Lower your dependency on excitement. Expect the dip. Plan for it. Know that motivation isn’t required to finish.

• Make the process more important than the outcome. If your only goal is to “succeed,” you’ll quit when things get hard. If your goal is to “finish what you start,” you’ll win by default.

• Track progress, not emotions. On the days you don’t feel like it, do it anyway. The dip only wins if you let it.

• Create finishing rituals. Decide, in advance, that you’re going to finish no matter what. Make it a non-negotiable.

The people who succeed aren’t the ones who start the most things. They’re the ones who finish them.

If this hit home, my book "You Will Be Forgotten: The Illusion of Control" dives deep into the psychology of long-term success, how to build lasting impact, and why consistency trumps talent every time.

Get your Free Copy of the Book here (only for limited downloads).

Also Available on:

📌 Amazon: https://amzn.to/3XSXdfM

📌 Flipkart: https://dl.flipkart.com/s/lExhaSuuuN 

#Execution #Discipline #FinishWhatYouStart #Taught2Teach

The Newsletter & The Community

Through Taught2Teach, we have built a community of ambitious professionals, entrepreneurs, and high performers who refuse to settle. Here, we focus on practical strategies to help you grow, lead, and make an impact. If you’re looking for actionable insights, deep conversations, and a network that pushes you forward,📌 Join the Taught2Teach Community Here

If this resonated, share it with someone who’s constantly setting goals but rarely achieving them. Sometimes, the problem isn’t the goal—it’s how they see themselves.

Your Helping Hand,

Mukul Ronak Das

Founder - Taught2Teach | Entrepreneur | Mentor

Author - "You Will Be Forgotten: The Illusion of Control"

mukul@taught2teach.com | www.taught2teach.com