Marketing Brew

The Creator Economy Is Evolving—Thank You for Helping Us Navigate What’s Next 🚀 A huge thank you to our generous sponsors— MagicLinks, Hammermill Papers, and Tend—for making What’s Next? Navigating the Future Business of Creator Marketing possible! With your support, we brought together creators, marketers, and platform experts to unpack the trends shaping the next era of influencer and creator marketing—from monetization and measurement to brand partnerships and emerging platforms. As the creator economy matures, one thing is clear: the future is collaborative, data-informed, and full of creative potential. 🎥 Watch every session on demand here: https://lnkd.in/eyxsYsXf #MarketingBrewCreatorMarketing2025

🪞 Style meets strategy: Hear from Barbra Sainsurin of Anthropologie Group at the Marketing Brew Summit Barbra Sainsurin is the creative force helping Anthropologie spark discovery and inspire lifelong loyalty across its portfolio from fashion to home and beyond. As Global Chief Marketing Officer, Barbra leads a team that blends artistry with analytics to connect with customers in authentic and memorable ways. At the Summit, Barbra will share how Anthropologie stays culturally relevant while building lasting brand relationships. 🎟 Get your tickets: https://lnkd.in/eR3uXBb2 #MarketingBrewSummit2025

🎧 Scaling sound: Cynthia Chu of Audible is going live at the Marketing Brew Summit As Chief Financial and Growth Officer, at Audible, Cynthia is shaping how the brand scales, innovates, and connects with listeners around the world. At the Summit, Cynthia will offer a behind-the-scenes look at how Audible aligns financial focus with creative ambition to thrive in a crowded content landscape. 🎟 Get your tickets here: https://lnkd.in/eR3uXBb2 #MarketingBrewSummit2025

Creator marketing is a tough industry to crack! So we got some experts at our latest event to dish on how to work with creators across social platforms. Samantha Haberl, Skillshare; Andrew Karson, BSE Global; Emily Steele, Hummingbirds; Jake B., Cann; Aneesh Lal, The Wishly Group; Emily Anatole, United Talent Agency, Kelsey Sutton

About 40% of B2C marketing execs in the US said they planned to spend more on sports sponsorships this year, according to a July report from Forrester. https://lnkd.in/ewQvwsAr

A 30-second spot riffing on the Keyboard Cat meme promoting YouTube's free regular season game will air during the Giants vs. Bills game Saturday. https://lnkd.in/egMYgAtN

The official beer of the NFL is kicking things off with a campaign starring longtime brand partner Peyton Manning. https://lnkd.in/eri2PgEd

💫 Where brand meets intention: Kristin DiCunzolo of Wacoal America joins the Marketing Brew Summit As SVP of Direct, Marketing & Marketplace Business at Wacoal America, Kristin DiCunzolo is leading growth for a brand known for exceptional fit, quality, and comfort. She’s shaping how Wacoal shows up across channels, balancing performance with purpose in a category where trust and brand loyalty run deep. At the Summit, Kristin will explore how Wacoal blends data and design to drive meaningful connection. 🎟 Join us in NYC or virtually: https://lnkd.in/eR3uXBb2 #MarketingBrewSummit2025

Annette Parker never saw herself working in golf, a sport that's particularly dominated by white men. But early in her career, she set her sights on the industry and hasn't looked back. https://lnkd.in/epV2fUBW

✍️ A masterclass in brand vision: David Lee takes the stage at the Marketing Brew Summit As Chief Brand & Creative Officer at Squarespace, David Lee has shaped the company’s rise from startup to global brand icon. Under his leadership, Squarespace has earned recognition as In-House Agency of the Year, Brand of the Year, and even taken home an Emmy for Outstanding Commercial. At the Summit, David will share how creativity, consistency, and cultural resonance have powered Squarespace’s brand while offering a look at what it takes to keep breaking new ground. 🎟 Get your tickets here: https://lnkd.in/eR3uXBb2 #MarketingBrewSummit2025