Call it a stacked September. Tune in for: 🌟 CBS premieres like Survivor S49 and The Amazing Race S38 🌟 Blockbuster live sports like the #NFL on CBS 🌟 Can't-miss tentpoles like the #EMMYs and the #VMAs See the full slate of programming coming this fall: https://para.mt/40ihIE4
Paramount Advertising
Entertainment Providers
New York , New York 30,346 followers
Paramount is Performance.
About us
Our industry-leading solutions elevate Paramount’s culture-defining content into opportunities that drive business outcomes for advertisers of all sizes. Our premium programming and advanced platforms across Paramount+, Pluto TV, Nickelodeon, CBS, MTV, Comedy Central, Showtime and more engage audiences at scale, delivering attribution insights that demonstrate results across every screen. Unlock the power of performance with Paramount Advertising.
- Website
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http://paramount.com/advertising
External link for Paramount Advertising
- Industry
- Entertainment Providers
- Company size
- 10,001+ employees
- Headquarters
- New York , New York
- Specialties
- Advertising, Innovation, Digital, Content Creation, Influencer Integrations, Advanced Advertising , Creative & Marketing, Marketing, and Inclusive Storytelling
Updates
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Paramount Advertising reposted this
Today, #Paramount enters a new era. Together with Skydance, we’re combining creative forces to shape the next wave of entertainment—rooted in legacy, reimagined for today’s world. Here’s to the next chapter—where innovation and tradition come together. #WeAreParamount
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"You have to tap into the conversation authentically." Hear from former TikTok exec Tim Natividad (now at TelevisaUnivision) and Steve Ellis on the core principles around effective influencer marketing. Watch more from #InsideThePeak here: https://para.mt/4eeTBvy
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When culture happens live, audiences show up. For the first time in history, the #VMAs will air live on CBS in just one month. 2024's show was the most social VMAs ever with 66.7M interactions and more than 4M viewers tuning in. What will this year bring? Tune in Sept. 7, live on CBS and streaming on Paramount+—and view the nominations now: https://bit.ly/45Aje7g
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Big numbers for Big Brother. S27 has reached nearly 26M unique viewers across CBS and Paramount+ so far—and it’s just getting started. 🌟 4.9M average multiplatform viewership during premiere week, +11% YoY 🌟 +9% streaming YoY and the #1 unscripted program on Paramount+ 🌟 #2 broadcast show of the summer https://bit.ly/45kcTM1
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As creator-based marketing continues to grow across TV and social, so does the need to better understand our consumers. Former TikTok exec Tim Natividad (now at TelevisaUnivision) and Steve Ellis share how listening to comments can help drive brand collaboration. Watch more from #InsideThePeak here: https://para.mt/4eeTBvy
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We're celebrating #NationalInternDay by turning the spotlight on our summer interns, who are bringing curiosity, creativity, and serious impact.
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Linear + social = stronger campaigns. Former TikTok exec Tim Natividad (now at TelevisaUnivision) and Steve Ellis unpack the power of linear and social synergy. Watch more from #InsideThePeak here: https://para.mt/4eeTBvy
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#CTV isn’t just for brand awareness anymore. By using the Paramount Ads Manager Pixel, the City of Winston-Salem was able to track the real-world impact of their seasonal campaign to drive local ice skating attendance: ➡️ 6,500+ website visits ➡️ 140+ in-person rink visits That’s the power of measurable performance on CTV. See how they did it: https://para.mt/3GYZT6q
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"The best ad experiences are built on top of great user experiences." How can we optimize TV and social to deliver outcomes for the full funnel? Former TikTok exec Tim Natividad (now at TelevisaUnivision) explains the power of creators on TikTok with Steve Ellis. Watch more from #InsideThePeak here: https://para.mt/4eeTBvy