TelevisaUnivision Advertising

Así Studios is TelevisaUnivision’s powerhouse brand studio, made up of 75+ award-winning creators, producers, and cultural storytellers, uniting their Latin heritage with a strong expertise in Spanish-language content. From in-culture advertisements to experiential integrations and social and creator content, we deliver creative that connects brands to la cultura and to millions of U.S. Hispanics. Whether you need an in-culture campaign or a full-scale production partner, our team delivers work that resonates and performs. Explore our capabilities: https://lnkd.in/ebnPwqg6 #Hispanicmarketing #Multiculturalmarketing

TelevisaUnivision today announced the close of its U.S. Upfront – with a record number of clients participating, historic digital volume as well as strong demand for our reimagined content slate, live portfolio and next gen initiatives – all underpinned by accelerated engagement with our products and solutions. Tim Natividad, President of U.S. Advertising Sales and Marketing, stated: “TelevisaUnivision’s Upfront is a powerful proof point of how we’ve modernized our content and capabilities to meet the evolving needs of our customers across all mediums -- traditional network, mobile, social, and digital. As the definitive voice of the U.S. Hispanic audience, we combine that cultural leadership with technological sophistication to deliver smarter solutions that place brands within the most compelling live and experiential content, alongside the fastest-growing consumer base in the country.” Read more: https://lnkd.in/e84b28it

Hispanic women deserve to see themselves in every part of the healthcare conversation, including reproductive and sexual wellness. TelevisaUnivision is proud to celebrate our partnership with Bayer | Pharmaceuticals Mirena, marking the first women’s reproductive health brand campaign to go live on TelevisaUnivision platforms in a meaningful way. Together with the Mirena team, Así Studios worked to translate an existing Bayer–Mirena spot designed to meet Latinas with cultural authenticity, compassion, and clarity, normalizing conversations around reproductive health and empowering women to take charge of their wellness journey. Representation in health matters. When we break stigma with intention, we open doors to trust, care, and informed decisions. View the full ad spot below. #HispanicMarketing #WomensHealth Lauren Yee, PharmD, MBAc, Jessie Babbitt, Zach Wierman, Paul Vandermeer, Glenniss Richards, MBA, Guadalupe Mora Gozdz, Viviana Valdes, Valeria Ruiz, Caridad Ravelo, Lissette M., Ariel Moscovici, Christine Issaq

Hispanics are more likely to be diagnosed later and with advanced forms of lung cancer. Now is the time for more brands to step up because health equity starts with showing up for the communities who need it most. #WorldLungCancerDay #HealthEquity

From marketplace momentum to cultural content that delivers, TelevisaUnivision’s 2025 - 2026 lineup is built to deliver scale and impact. Explore new microdramas and scripted series, major moments in music and sports, and next-gen platforms like ViX, that are changing how brands connect with the fastest-growing audience in the U.S. Learn more here: https://lnkd.in/e_PeE4xE

Last week, Catherine Gallego Pinzon, our VP of Strategy for Así Social, participated in Marketing Brew's 'What's Next? Navigating the Future Business of Creator Marketing' event. The conversation brought together industry leaders to explore how brands can strategically navigate platform shifts, AI innovation, and the evolving expectations around ROI for creator campaigns. Gallego pointed to the power of culturally resonant, performance-driven creator marketing, and how TelevisaUnivision's unique Spanish-language ecosystem offers measurable results for brand partners. With U.S. Hispanics 25% more likely to trust creators, the opportunity to drive business impact through authentic and in-culture storytelling has never been stronger.

Happy National Intern Day!   Today, we proudly celebrate the incredible interns at TelevisaUnivision who continue to #MakeAnImpactFromDayOne. Their curiosity and fresh perspectives have made meaningful contributions across our brands, enriching our work and inspiring our teams every step of the way.   We remain committed to supporting and mentoring the next generation of professionals, helping them build confidence, grow their skills, and launch impactful careers. #NationalInternDay

ViX's microdramas - part of a new slate of short-form, vertical content - launched today, with six original titles available across ViXMicro social channels and on ViX. The microcontent, designed for mobile-first audiences, offers a unique platform for brands who are seeking relevance and resonance with Gen Z Latinos. Rafael Urbina-Quintero, president of streaming and digital, shared: “There’s tremendous potential around brand integration and we’ve had a lot of positive feedback from advertisers around the format both in the U.S. and Mexico. We’re excited to bring these new formats to scale in the market for the first time.” Read more (via ADWEEK): https://lnkd.in/eBn_iiqF

At TelevisaUnivision, reaching Hispanic América isn’t just what we do, it’s what sets us apart. We are the home of young, diverse, and dynamic audiences driving culture, influence, and growth in the U.S. They’re bilingual, bicultural, and bold - shaping the trends, conversations, and commerce of tomorrow. If you want to stay relevant, grow your brand, and lead where culture is going next, it all starts here: https://lnkd.in/eQ6e9PAk #HispanicMarketing #MulticulturalMarketing #Marketing #Advertising

TelevisaUnivision and Metro by T-Mobile are teaming up to deliver Concierto de Campeones - a live music event airing July 19th, the day before Liga MX's Campeon de Campeones, featuring America vs. Toluca. This is cultural alignment in action: a brand meeting Latino audiences where passion is highest, at the intersection of fútbol and music. #HispanicMarketing #MulticulturalMarketing #Marketing #Advertising