Amber Atherton
San Francisco, California, United States
9K followers
500+ connections
About
ⓘ founder turned early stage investor *✧･ﾟbuilt zyper (ycw18 acq. by @discord) wrote a…
Articles by Amber
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The Next Chapter for Zyper
The Next Chapter for Zyper
Today I am thrilled to announce that our team is joining Discord. While this means we’ll no longer be working on Zyper,…
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An Unusual Approach to Cultural Values
An Unusual Approach to Cultural Values
Do you know what your company's cultural values are? Do you have a memorable acronym? As a startup it's often easy to…
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Introducing: Dark Communities
Introducing: Dark Communities
Alyson is a 29 year old woman living in the lower east side. She gets the harvest bowl at Sweet Green, subscribes to…
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Trend Report: Beyond Influencers-Why Brands are turning to Super Fans
Trend Report: Beyond Influencers-Why Brands are turning to Super Fans
With 82% of 16-19 year olds skipping ads “as fast as they can,” and only 4% of global internet users believing…
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Introducing the New Zyper Universe
Introducing the New Zyper Universe
Today we have some very exciting news to share with you. When we started Zyper 18 months ago, we had a vision to create…
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Product Loyalty is the New Brand Loyalty when it comes to Gen Z
Product Loyalty is the New Brand Loyalty when it comes to Gen Z
Samantha is a 27 year old graphic designer from Brooklyn she is loyal to one particular product from the beauty brand…
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How to Acquire and Retain Gen Z Customers: A 5 Step Guide.
How to Acquire and Retain Gen Z Customers: A 5 Step Guide.
Here's what I've learnt from building Gen Z communities in the last 6 months at Zyper. Gen Z customers want emotion…
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The Unstoppable Rise of Dark Social
The Unstoppable Rise of Dark Social
As the deadline for GDPR looms, a global shift in social media behaviour is beginning to take effect. Our sensitivity…
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What brands can learn from Emma González and the students leading the movement against gun violence.
What brands can learn from Emma González and the students leading the movement against gun violence.
The recent student protests around the US have provided a close-up view of Gen Z. Whilst a few figure heads like Emma…
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Are Micro-Subcultures beginning to replace Micro-Influencers?
Are Micro-Subcultures beginning to replace Micro-Influencers?
Influencers used to have a point. They had a unique perspective, they led sub-cultures, but now influencers…
7 Comments
Activity
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In light of recent news, we're hosting a webinar Plymouth on transitioning from the H-1B to O-1A. Topics we'll cover: - Recent H-1B updates:…
In light of recent news, we're hosting a webinar Plymouth on transitioning from the H-1B to O-1A. Topics we'll cover: - Recent H-1B updates:…
Liked by Amber Atherton
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Very happy to be working with IPM and their team. https://lnkd.in/g9GA5B_e
Very happy to be working with IPM and their team. https://lnkd.in/g9GA5B_e
Liked by Amber Atherton
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American Express and JPMorganChase are turning up the heat on premium cards. Carrying both the Amex Platinum and the Chase Sapphire Reserve will now…
American Express and JPMorganChase are turning up the heat on premium cards. Carrying both the Amex Platinum and the Chase Sapphire Reserve will now…
Liked by Amber Atherton
Experience
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Education
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Honors & Awards
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Meet the 66 Rising Stars of VC in 2023
Business Insider
https://www.businessinsider.com/rising-stars-venture-capital-tech-startups-2023-11
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The Progress 1000: London's most influential people 2016 - Connect Category
Evening Standard
Nominated for Entrepreneur of the Year By the Evening Standard. http://www.standard.co.uk/news/the1000/the-progress-1000-londons-most-influential-people-2016-connect-a3337956.html
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FORBES 30 UNDER 30 2016
FORBES MAGAZINE
Amber Atherton led the retail category in this year's prestigious Forbes 30 Under 30 List
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5th Most Important Person in Digital Fashion
Vogue Conde Nast
Vogue.com Names Amber Atherton 5th most important person in the UK in Digital Fashion
Languages
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Chinese
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Recommendations received
3 people have recommended Amber
Join now to viewMore activity by Amber
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I started my career in VC in NYC as a founding investor at FirstMark long ago, and so NYC has always held a special place for me as a tech hub and…
I started my career in VC in NYC as a founding investor at FirstMark long ago, and so NYC has always held a special place for me as a tech hub and…
Liked by Amber Atherton
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Brilliant to see our brand refresh go live this week, alongside the launch of Moneybox Aurora - a truly exciting development for our business. A…
Brilliant to see our brand refresh go live this week, alongside the launch of Moneybox Aurora - a truly exciting development for our business. A…
Liked by Amber Atherton
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Kale Classroom is in session! 🥬 We had Jane H. & Andrew Downing rep DoorDash & CAVA at our monthly Brand Builders Breakfast. 🥐☕️ They shared their…
Kale Classroom is in session! 🥬 We had Jane H. & Andrew Downing rep DoorDash & CAVA at our monthly Brand Builders Breakfast. 🥐☕️ They shared their…
Liked by Amber Atherton
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I recently sat down with corner's founders, Eliza Wu and Jake X., at their New York City apartment/office. The social mapping app is overhauling…
I recently sat down with corner's founders, Eliza Wu and Jake X., at their New York City apartment/office. The social mapping app is overhauling…
Liked by Amber Atherton
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Last night, I had the great pleasure of sitting down with my dear friend and total powerhouse Adwoa Aboah for an intimate evening at The Twenty…
Last night, I had the great pleasure of sitting down with my dear friend and total powerhouse Adwoa Aboah for an intimate evening at The Twenty…
Liked by Amber Atherton
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At Patron we've been big believers and supporters of the a16z speedrun Accelerator program since its inception - in a few short years, they've built…
At Patron we've been big believers and supporters of the a16z speedrun Accelerator program since its inception - in a few short years, they've built…
Liked by Amber Atherton
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I had an awesome chat with Jabari Young at Forbes Nasdaq MarketSite about how Kudos is leveraging AI to create “self driving” money and to help…
I had an awesome chat with Jabari Young at Forbes Nasdaq MarketSite about how Kudos is leveraging AI to create “self driving” money and to help…
Liked by Amber Atherton
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I think I found a way to make AI think like humans I spent the past few months trying to solve one problem: How do we get AI to make the right…
I think I found a way to make AI think like humans I spent the past few months trying to solve one problem: How do we get AI to make the right…
Liked by Amber Atherton
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I hosted a fireside chat last Friday in SF with author Dan Wang on his latest book, Breakneck. Lots was covered: book writing, the US vs China, and…
I hosted a fireside chat last Friday in SF with author Dan Wang on his latest book, Breakneck. Lots was covered: book writing, the US vs China, and…
Liked by Amber Atherton
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Endless tabs and second-guessing shouldn't be part of the shopping experience. Phia is building the assistant we've all been waiting for. Excited to…
Endless tabs and second-guessing shouldn't be part of the shopping experience. Phia is building the assistant we've all been waiting for. Excited to…
Liked by Amber Atherton
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Headed to my very first Tokyo Game Show next week! Pumped to be back in Japan after almost 10 years (!) and meet up with some old friends and new…
Headed to my very first Tokyo Game Show next week! Pumped to be back in Japan after almost 10 years (!) and meet up with some old friends and new…
Liked by Amber Atherton
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