Customizing Templates for Branding

This was one of the biggest challenges I used to face. I've seen many times that designers spend hours perfecting a logo and end up with confusion or endless revision requests from clients. If you are facing this too then you need to understand that there is a lack of structure in how you present your ideas. You need to convey the thought process, strategy and purpose behind every element you create. That’s why, I’ve relied on a "Visual Identity Template." You pour your heart into a design, but the client doesn’t “get it,” which leads to repeated changes. This drains your time, energy and your passion for the project. Your design has layers of meaning, color theory and branding strategy into it. But if these details aren’t communicated effectively, the design’s impact gets lost. But using VIT has transformed how I communicate my designs to clients and minimized revision cycles dramatically. Each section of the template highlights different aspects like color choices, typography, iconography and brand applications. Breaking it down this way means clients can understand the design in smaller, manageable parts. This clarity and structure often make clients feel more confident and involved in the process. I include mock-ups that show how the logo would look in real-world applications, like business cards, signage or social media. These visuals help clients see the practical impact and make them convinced of the logo. This is how I eliminate revisions and maximize client satisfaction. What method do you use for the same? #graphicdesign

We generate hundreds of ABM landing pages for our named accounts with deep personalization with Clay and Webflow. We see contacts from named accounts engaging with these pages and often get messages like "wow how did you do this?" For the past few months, we have been dogfooding this feature and now we're excited to launch for every Clay user. Here's how we did it: ⓵ We created our named account list in Clay based on very specific data points that are relevant to our business. We segmented these accounts into tier 1, 2, and 3. ⓶ We identified specific data points about these named accounts that could inform how Clay can be used. ⓷ We created a CMS template in Webflow that maps items with specific columns in Clay. ⓸ We generate rows in our Clay table as companies hit our named account criteria and automatically create pages within the Webflow CMS. Then, as people from these companies visit our site, they see a banner saying "see how X can use Clay." The fun is in the details though... here are some levels of personalization we're using: ✅ Brand name and logo in the heading ✅ Brand color in the background of the page. You can set a default color as well in case the color is black or white. This is the case with screenshot from the Carta page shared below. ✅ Tech stack personalization: in our case, if the company uses Salesforce as their CRM, we should them a Salesforce section. But if the company uses HubSpot, we then show HubSpot instead. ✅ GTM model personalization: if the company has a self-serve motion, we talk about enriching self-serve sign-ups. If they are mostly sales-led, we talk about enriching form-fills. We have a few resources on how you can set it up. I'm actually doing a webinar with the Webflow team next week to showcase how we built this. I will share a few resources in the comments.

Cookie-cutter styling make your brand feel like an afterthought. 🥱 Generic fonts can make even the best apps look amateurish and disconnected from your company’s identity. Conversely, incorporating custom fonts into your Glide app ensures your design reflects your brand’s voice and values. This small tweak can transform a basic app into a professional, cohesive experience that resonates with users. Check out this brief tutorial where I walk you through a simple, step-by-step process to integrate custom Google Fonts into your Glide (glideapps.com) app using custom CSS. From choosing the perfect font to applying it across your app or styling specific components, this guide helps you create a polished, professional look that aligns with your brand. Steps Covered: 1️⃣ Choose your Google Font 2️⃣ Copy the font embed code 3️⃣ Paste it into Glide’s custom CSS 4️⃣ Apply the font across your app 5️⃣ Customize fonts for specific elements ⚠️ Key Tip: Skip compiled CSS to ensure your fonts display correctly! Use it for: → Consistent branding → Professional app design → Custom typography → Enhanced user experience What’s your favorite way to customize Glide apps? Share your tips in the comments! #NoCode #AppDesign #GoogleFonts #AppDevelopment #Branding #UI

The team at Platte River Analytics has been building dozens of Experience Builder apps over the past few months. One of the biggest tips we have for building customized apps is branding. Most organizations already have a set of branding guidelines — including hex codes for primary and tertiary colors, font choices, and logo usage. By applying these right at the start, you avoid the hassle of re-styling every widget later and ensure your application looks consistent and professional from day one. A strong global theme not only makes your app look polished, but also helps reinforce your client’s brand identity across maps, dashboards, and reporting tools. You can find the theme tools by clicking the Theme icon (painters palette), then Customize at the bottom, and then Advanced Color Setting. Hope this helps! #gis #esri #apps