Art Styles in Graphic Design

🪴 Golden Rules of Web Typography. Useful techniques to improve legibility — from font size, line spacing and line length to small-caps and ligatures, both on mobile and on desktop ↓ 🚫 Avoid centered text — at least for more than 3 lines of text. ✅ Desktop font size for large headings: 40px/2.5em — 64px/4em (max). ✅ Mobile font size for large headings: 32px/2em or smaller. ✅ Desktop font size for body: 16px/1em — 24px/1.5em (max). ✅ Mobile font-size for body: min 14px, at times 10% smaller than desktop. ✅ Desktop: 50–75 chars per line (25–37.5rem), line height 1.5–1.6. ✅ Mobile: 40–50 chars per line (20–25rem), line height 1.3–1.45. ✅ If you have to use one line-height value for desktop/mobile, use 1.5. ✅ Larger headings work better with smaller line height — e.g. 1.1. ✅ Ideally, make the line height fluid and locked to the column width. ✅ Always reduce font weight for text on dark backgrounds. ✅ When using uppercase, always add letter-spacing up to 5%. ✅ If possible, use lowercase/old-style figures for numbers. ✅ Apply small-caps to acronyms and abbreviations. ✅ Use tabular, not proportional, figures for numbers in data tables. In typography, font size, line height and line length are always tightly connected. Once you adjust one, you will probably have to adjust the others as well. Change typefaces, the type scale and the background of where the type will be set, and chances are high that the rest will need to be adjusted as well. Probably the most common issue that makes text difficult to read is text lines that span over 100 characters and have a small line height. Limit length to 75 characters, and increase line height to 1.45, and legibility goes up dramatically. Getting typography right isn’t easy. But the fine details listed above can go a long way to dramatically improve legibility — potentially with just 5 mins of work. ✤ Useful resources: What’s The Right Font Size For the Web?, by Oliver Schöndorfer https://lnkd.in/e6GqEbPn Ideal Line Height and Line Length, by Oliver Schöndorfer https://lnkd.in/e8pgqZaQ Practical Techniques For Remarkably Better Typography, by Matej Latin ↳ https://lnkd.in/eVTbMKwV ↳ https://lnkd.in/et8SW5qm Effective Ways To Combine Typefaces (+ Cheatsheets) https://lnkd.in/egHq5ZyA Golden Rules of Typography on The Web, by Richard Rutter https://noti.st/rar/BgtJDk --- ✤ Useful tools: ⦿ Good Line-Height Calculator: https://lnkd.in/dW3KJ-f7 ⦿ Proportional scales: https://proportio.app ⦿ Fluid Type Editor: https://lnkd.in/epGn3FuA ⦿ Utopia: https://lnkd.in/eqHmy8zC ⦿ Typographic Scales (Figma, Adobe XD): https://typescale.io/ ⦿ Typography Variables Starter Kit (Figma): https://lnkd.in/degSAKBU #ux #design

Your logo is incomplete without the right font! While logos and colors often get the spotlight, typography is what makes your brand stand out and is an important part of your brand identity. This is why you should never compromise on it: → Emotional connection - The font you chose can evoke emotions, like Disney’s playful font brings feelings of nostalgia and happiness, aligning with its brand image. → Brand storytelling - It narrates your brand's story and values, like Patagonia uses a rugged, handcrafted font that appeals to eco-conscious consumers. → Cultural sensitivity - It ensures broader resonance, like McDonald's adapts its font to local languages and styles while maintaining its global identity. → Target Audience - Aligning fonts to demographics enhances brand connection, like Red Bull’s bold and energetic typography is designed to appeal to its target audience. → Memorable and timelessness - Classic typefaces maintain relevance, like Chanel's simple sans serif font shows elegance and grace, making it timeless. → Personality projection - It conveys a brand's personality and tone, like Nike's modern, italic font mirrors their innovative image. → Brand recognition - Recognizable typography strengthens the brand identity like Coca-Cola’s cursive typeface is instantly recognizable. Did you see how every time I mentioned a brand, their logo came right in front of your eyes? This is because it has been created powerfully to stay in the audience’s mind. Which brand’s typography is your favourite? #graphicdesigner

The Font Factor. A great conversation is not just about words but also about the way those words are delivered—the tone of voice, the pitch, and the rhythm all play a role in conveying meaning and emotions. In packaging design, typography serves this exact purpose—it's the silent yet powerful voice that communicates a product's character and brand identity. Much like adjusting your tone when speaking to different people in various situations, selecting the right font and typography style is essential to ensure that your packaging aligns with your message and resonates with your target audience. Typography is not just about letters and words—it's a psychological tool. Human beings have an innate instinct to anthropomorphise non-human entities, applying human characteristics and emotions to things that are distinctly non-human—such as logos or fonts. When you pick up a product, your brain deciphers unspoken messages conveyed through typography—just as a friendly tone enhances a conversation, the right typography can make packaging more appealing and effective in conveying its message. Did you know that the choice of font can even influence how we perceive taste? In a study by the University of Oxford, people associated certain fonts with specific flavors; angular fonts were linked to bitterness, while rounder, smoother fonts were associated with sweetness. Typography is not just an art—it's a science. Elements like kerning, leading, columns, point size, and line length serve a scientific purpose in creating packaging that not only looks great, but delivers a message with venom. The chosen font should align seamlessly with the message you aim to convey. Since fonts are designed by humans, they often carry cultural associations and meanings—choosing the wrong font can inadvertently send an unintended message. For example, intricate script fonts may imply that a task will take longer, whereas clean, simple fonts convey efficiency. Every detail matters, and Chandon Argentina's packaging is testament to this truth. Designed by Sure, with lettering by Yani Arabena and Guille Vizzari, it seamlessly combines diverse lettering styles and graphics across its four varieties. Showcases how the right font can evoke emotions—from the playfulness of a script font to the stability of a serif. As a designer, understanding the basic principles of typography is the beginning of making informed, objective choices rather than personal ones when creating packaging. Typography in packaging design isn't just about the words on a box—it's a language that communicates with our emotions, senses, and subconscious. When executed skillfully, typography becomes a potent tool that shapes how consumers perceive both a product and brand. Ready to give your brand's silent voice a makeover? #packagingdesign #design #graphicdesign #productdesign #typography 📷Sure

Your branding is not functional because of this! While visual designs take all the spotlight, typography is something that makes you feel the connection subconsciously. Here's why you should always pay attention to typography: • Typography shapes identity - Typography is not just about choosing a font, it needs to be aligned with your brand's voice. Whether it's bold, sans-serif or classic and elegant serif font it needs to speak the brand's personality. • Ensures consistency - Consistent use of Typography on all the platforms - website, social media, packaging ensures a cohesive look that maintains brand recognition. • Enhances readability - Good typography ensures that your audience can easily consume your content. Clear legible fonts improve user experience, making it more easy for the audience to engage. • Establish visual hierarchy - Typography guides your audience's attention to the most important element first. By varying font sizes, weights and styles you can effectively communicate the importance of your content. • Creates emotional connection - Typography can evoke emotions and create and emotional connection with the audience. The style of fonts can convey trust, excitement, elegane or Innovation. • Differentiate your brand - A unique, well chosen typeface can differentiate your brand from competitors. Customized fonts can make your brand standout and can leave an everlasting impression. Did you see how typography matters for brand? Do you recall any brand with an amazing typography? Let me know in the comments.

In beauty branding, it’s never just about the visuals. It’s about the vibe. And fonts? They set the mood before a single word is read. Here are 3 typefaces I’ve handpicked that radiate elegance, softness, and that quiet editorial charm every premium brand craves: 💫 Maung - Dramatic curves with timeless poise. Perfect for conscious beauty brands that want to feel expensive, not loud. 🌊 Agelia - Bold, structured, and sophisticated. Ideal for skincare lines, swim beauty, or brands that thrive on bold minimalism. 🌟 Alinka - Sparkling with charm and soft glamour. A dream fit for haircare, fragrance, or wellness packaging that feels elevated. These aren’t just fonts. They’re brand moodboards in a typeface. 💡 Pro tip: Pair them with soft lighting, minimal layouts, and natural color palettes that’s how you create scroll-stopping beauty visuals. P.S. Fonts are my obsession. I’ve spent years studying typography because the right letterforms don’t just decorate they define. #CreativeProcess #BrandStyling #ContentCreation #GraphicDesign #GraphicGuruzz #DesignTips #BrandStrategy

Typography HYPE, lean approach to beauty packaging. One of the fastest and easiest ways to build an UNIQUE personality, especially when standard packaging formats are unavoidable. On store shelves, in online shops, and across social platforms, more and more brands are adopting typographic designs to stand out. But what exactly does this approach offer, and what should you keep in mind before jumping in? +72% consumers say packaging design influences their purchasing choices → WHY typographic packaging approach? Typography is the ART of arranging type for legibility, clarity, and visual impact. Whether using existing fonts or creating custom letterforms, typography can establish a distinctive identity. In packaging, it plays a crucial role in presenting the product name, its purpose, and essential details while shaping how the message is perceived. +82% consumers have purchased a product because of its packaging design. >A simple fix to personalize generic packs. >A unique and ownable brand expression. >A creative way to break cultural conventions. >A tool to carve out your own visual territory. → Your FIRTS brand contact point. Packaging often serves as the very first point of contact with your CUSTOMER. A typography-driven approach can significantly boost shelf visibility and is especially valuable for startups or brands eager to make a mark in crowded categories. A well-designed typographic logo can tell your story, convey your values, and express your positioning in just a glance. +85% shoppers make decisions at the shelf influenced by packaging. >A stage to present your brand identity >Defining personality and tone of voice >Bringing brand storytelling to life >Delivering differentiation and strong visibilit → The digital CHALLENGE. Online retail brings its own obstacles. Products are often displayed at very small sizes, frequently on plain white backgrounds. This reduces the visual power of logos and brand elements, making it harder to stand out and connect. That’s where BOLD, emotion-driven typography comes in. Today’s younger audiences seek VIVID, personal, and experience-led aesthetics, leaning toward playful, casual, and joyful visual cues. +73% consumers drawn to buy products because of typography, and font choices directly affect perceived quality and clarity. >Bold, expressive letterforms. >Oversized contrasts for impact. >A touch of psychedelic energy. >Strong, emotional color palettes. → Wrapping up Typography is a powerful branding TOOL, especially in our digital-first world. Oversized type, expressive forms, a bit of visual experimentation, and confident color choices can help make your brand unforgettable. Here’s my curated selection of examples to spark ideas for your next Hit. Featured Brands: Ace Beauty Amine Bio Self CocoCurls Curame Erly’s Friends of Ours Mood RIngs Nolani PurPur Yasoma #beautyprofessionals #luxurybusiness #luxuryprofessionals #beautybusiness

I used to pick fonts because they “looked good.” But once I learned how typography actually works — everything changed. Designers know: Fonts aren’t decoration. They’re direction. Emotion. Authority. Before someone reads your first word, your typography has already spoken. It decides: → What gets noticed → What gets ignored → Whether your message feels credible or forgettable This new carousel breaks it all down 👇 🔠 Typeface vs. Font — what’s the difference and why it matters 📚 Font categories — when to use serif, sans-serif, display, and more 📏 Hierarchy — how to guide the eye with size, weight, spacing ❌ Common mistakes — and how to avoid rookie type traps 🧭 Readability & alignment — because clarity > creativity If your design feels cluttered, boring, or “off” — It’s probably a typography issue. And no, the solution isn’t just picking a prettier font. It’s about using type with intention. 👉 Swipe the carousel 💾 Save this for your next design sprint 💬 Drop a comment if you want the next one to cover layout, branding, or motion design Typography isn’t just style. It’s structure. Use it like it matters — because it does.

Responsive font without media queries: Meet clamp()—Your New Best Friend for Responsive Typography 🎉 No more writing multiple media queries just to make your font sizes adapt across devices. Instead, use the clamp() function to handle it all in one line! How Does clamp() Work? clamp() takes three values: 1️⃣ Minimum size (the smallest font size). 2️⃣ Preferred size (based on the viewport width). 3️⃣ Maximum size (the largest font size). Example: h1 {   font-size: clamp(1.5rem, 2.5vw, 3rem);  } What it does:    The font will never go below 1.5rem.    It will grow dynamically based on the viewport width (2.5vw).    It won’t exceed 3rem, no matter how large the screen gets. Why Use clamp()? ✅ Cleaner code: No extra media queries! ✅ Perfect control: Maintain readability across devices. ✅ Super versatile: Use it for margins, paddings, or even widths! Pro Tip: Test different combinations of values to find the perfect balance for your designs. 🚀 Would you give clamp() a try? Let us know your thoughts below! 👇

Ready to speak fluent design? Let's talk Typography 101 ↓ 1. 𝑇𝑦𝑝𝑒𝑓𝑎𝑐𝑒 ↳ The design of the letters, characters, and symbols. It’s the overall style of the text you see, like Helvetica or Times New Roman. 2. 𝐹𝑜𝑛𝑡 ↳ A specific style and size within a typeface family, such as Altform Bold, 12pt. Think of it as a particular version of a typeface. 3. 𝐿𝑒𝑡𝑡𝑒𝑟𝑖𝑛𝑔: ↳ Custom-drawn letters that are not part of a pre-existing typeface. Often used for logos or hand-drawn elements to give a personal touch. → Artwork from Elías Julián Prado Funes. Check out his amazing work 👉 https://lnkd.in/ez4ZEwmA 4.𝑇𝑦𝑝𝑒 𝐶𝑜𝑚𝑝𝑜𝑠𝑖𝑡𝑖𝑜𝑛: ↳ The arrangement of type in a design, ensuring readability, hierarchy, and visual appeal. It’s how you organize text to make it look good and read well. → Example from MullenLowe U.S. for Brooklyn Film Festival, 2022. Character design from FOREAL 5. 𝐺𝑙𝑦𝑝ℎ: ↳ A distinct symbol or character within a typeface, including letters, numbers, and punctuation marks. Each unique character is a glyph. 6. 𝐿𝑖𝑔𝑎𝑡𝑢𝑟𝑒: ↳ A combination of two or more letters merged into a single symbol, like “ae”. Ligatures improve readability and aesthetics. 7. 𝐾𝑒𝑟𝑛𝑖𝑛𝑔: ↳ The adjustment of space between individual letters to create visually pleasing text. It’s all about fine-tuning the spacing to avoid awkward gaps. → Example highlights an unusual irregular kerning 8. 𝐿𝑒𝑎𝑑𝑖𝑛𝑔: ↳ The vertical space between lines of text, crucial for readability. Proper leading makes text easy to follow without feeling cramped or too spread out. 9. 𝑇𝑟𝑎𝑐𝑘𝑖𝑛𝑔: ↳ The uniform adjustment of space across a range of characters in a block of text. This affects the overall text density and how tight or loose the text appears. 10. 𝑋-ℎ𝑒𝑖𝑔ℎ𝑡: ↳ The height of the lowercase letters in a typeface, like the letter “x.” A larger x-height generally improves legibility, especially at smaller sizes. 11. 𝑆𝑒𝑟𝑖𝑓 / 𝑆𝑎𝑛𝑠-𝑆𝑒𝑟𝑖𝑓: ↳ Serif fonts have small decorative lines or strokes at the ends of letters, giving them a classic look. Sans-Serif fonts lack these strokes, offering a clean and modern feel. 12. 𝐴𝑠𝑐𝑒𝑛𝑑𝑒𝑟 / 𝐷𝑒𝑠𝑐𝑒𝑛𝑑𝑒𝑟: ↳ The parts of letters that extend above the x-height (ascender) or below the baseline (descender), like the top of "b" or the tail of "p." ______________________________________ Designers, let's spread type education! 👍 React 💬 Comment 🔄 Repost 📤 Share with your network! And if you want to improve your design language, follow for more and feel free to connect! 🔗 ______________________________________ #Typography #design #DesignTips #Type #DesignLanguage #TypographyTips #DesignEducation #CreativeWork #VisualDesign

💡Golden rules for typography in UI design (+ tools) In typography, font size, line height, and line length are always closely connected. When you change one variable, you have to adjust two others. Font size: ✔ Headings: A good rule of thumb is to start with 32-40px (2em to 2.5em) for H1 and scale down for H2-H6. Mobile interfaces might require smaller sizes, starting around 18-20px for H1. ✔ Body text: For body text, 16px (1em) is often considered the minimum for readability on desktop, with 14px acceptable for mobile screens. ✔ Captions and small text: Small text, such as captions and legal information, shouldn't go below 12px for legibility's sake. Font weight: ✔ Headings: Headings often use bolder weights to stand out. A weight of 600-700 is commonly used for headings to create a visual hierarchy without compromising readability. ✔ Body text: The standard weight for body text is the normal weight (400 or regular). It offers optimal readability. ✔ Emphasis: For emphasizing certain text within body content, using a medium weight (500) or italics can be effective without overwhelming the main content. Line height: ✔ Headings: Headings can have a tighter line height compared to body text, ranging from 1.1 to 1.3 times the font size. This helps maintain visual impact and keeps multi-line headings compact. ✔ Body text: The ideal line height for body text ranges from 1.4 to 1.6 times the font size. This spacing ensures that the text is breathable and easy to follow. For example, for 16px text, a line height of 22px to 26px is recommended. Line length: ✔ Optimal line length for desktop is between 50 to 75 characters, including spaces ✔ Optimal line length for mobile is between 40 to 50 characters Practical tips to remember:  ✔ Larger headings work best with smaller line height  ✔ Always add 5–12% extra letter spacing to text in ALL CAPS ✔ For abbreviations and acronyms in the midst of normal text, use spaced small caps 🔨 Tools: ✔ Typescale generator for Figma (by Marvin Bruns)  https://lnkd.in/dvH8wG6Z ✔ Optimal line height calculator (by Fran Pérez)  https://lnkd.in/dWs_6Xwa 🖼 Font size and line height by Tech Altum