Brainstorming Session Techniques

Stop wasting meetings! Too many meetings leave people unheard, disengaged, or overwhelmed. The best teams know that inclusion isn’t accidental—it’s designed. 🔹 Here are 6 simple but powerful practices to transform your meetings: 💡 Silent Brainstorm Before discussion begins, have participants write down their ideas privately (on sticky notes, a shared document, or an online board). This prevents groupthink, ensures introverted team members have space to contribute, and brings out more original ideas. 💡 Perspective Swap Assign participants a different stakeholder’s viewpoint (e.g., a customer, a frontline employee, or an opposing team). Challenge them to argue from that perspective, helping teams step outside their biases and build empathy-driven solutions. 💡 Pause and Reflect Instead of jumping into responses, introduce intentional pauses in the discussion. Give people 30-60 seconds of silence before answering a question or making a decision. This allows for deeper thinking, more thoughtful contributions, and space for those who need time to process. 💡 Step Up/Step Back Before starting, set an expectation: those who usually talk a lot should "step back," and quieter voices should "step up." You can track participation or invite people directly, helping create a more balanced conversation. 💡 What’s Missing? At the end of the discussion, ask: "Whose perspective have we not considered?" This simple question challenges blind spots, uncovers overlooked insights, and reinforces the importance of diverse viewpoints in decision-making. 💡 Constructive Dissent Voting Instead of just asking for agreement, give participants colored cards or digital indicators to show their stance: 🟢 Green – I fully agree 🟡 Yellow – I have concerns/questions 🔴 Red – I disagree Focus discussion on yellow and red responses, ensuring that dissenting voices are explored rather than silenced. This builds a culture where challenging ideas is seen as valuable, not risky. Which one would you like to try in your next meeting?  Let me know in the comments! 🔔 Follow me to learn more about building inclusive, high-performing teams. __________________________ 🌟 Hi there! I’m Susanna, an accredited Fearless Organization Scan Practitioner with 10+ years of experience in workplace inclusion. I help companies build inclusive cultures where diverse, high-performing teams thrive with psychological safety. Let’s unlock your team’s full potential together!

I generated 25+ campaign ideas for my client without using AI. Here’s my 6-step creative ideation process: ➡️ Step 1: Understand the End Goal Before anything else, you should understand the overarching marketing and business objectives. Ask yourself the following: Who do I want to reach? Why? What impact do I want to have? What would success look like? ➡️Step 2: Discovery & Research To think strategically down the line, use this step to gather info: 📊 Internal content audit → Examine what’s been done so far and look in depth at what has and hasn’t worked (and why) 🔍 Competitor analysis → Dive into your competitors campaigns, their effectiveness, and how people are reacting to them ➡️ Step 3: Empathise Get to the root of your target audience’s needs so that you can address their pain points. This means you can show how your product/ service solves a problem they’re facing. (Ex - A personal branding agency recognising that their ideal client struggles with lead gen. They use social proof to demonstrate how they’ve successfully created content that positions their current clients as industry leaders). ➡️ Step 4: Inspire Creativity Through Brainstorming Creative thinking is all about experimentation, imagination and curiosity. Let your mind run free here and allow yourself to spontaneously brainstorm. Quantity > quality is best at this stage. Some examples of brainstorming techniques: 💭 Create a mindmap, drawing branches from each idea 💭 Reframe and reword your target audience’s problem, looking at it from different angles 💭 Think outside the box i.e. ask ‘how would a child solve this problem?’ 💭 Test the waters of constraints and aim to brainstorm 10 rough ideas in 10 mins ➡️ Step 5: Relax & Unwind Giving yourself breathing space after so much thinking. It can stimulate subconscious ideas. ⛅️ Walking 💭 Meditating 🚿 Taking a shower 🎶 Listening to music It’s often in these moments that we connect unexpected dots and ‘lightbulb moments’ are triggered. ➡️Step 6: Unlock Your Creativity It’s solution time! Having completed steps 1-5, you’re now ready to generate innovative ideas to test. Evaluate and select the ideas you think will have the greatest impact. At this step, you want to whittle the best ideas down so it’s quality > quantity Quick idea generation checklist ✔️ 1. Understand what you want to achieve and why 2. Research internal content & your competition 3. Put yourself in the shoes of your ideal target audience 4. Get inspired through brainstorming techniques 5. Schedule downtime and give your mind a rest 6. Generate, evaluate and select ideas P.s. don’t just take my word for it that all of this planning & prep is worth it. Take Einstein’s advice: “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” What helps your creativity when it comes to ideation? 💡

Stop running brainstorming sessions like a three-ring circus. Roll the dice instead. Most brainstorming sessions ask our brains to do the impossible. Be creative AND critical. Generate ideas AND evaluate them. Think logically AND emotionally. All at the same time. And often, we're doing this in a group that has it's own relationship dynamics, politics, and neuro-styles at play. Your session turns from an energizing moment of synergy into a three-ring circus. (Except there's no cotton candy and the whole place smells like elephant 💩 .) Edward de Bono's 6 Thinking Hats is a great method for breaking out of our well worn cognitive patterns. But I use it differently than most. 🎲 The Dice Method for solo thinking: Roll a die. Match the number to a hat. Spend 15 focused minutes in that mode only. ⚪ White Hat (1): Facts and data only. Zero opinions. ❤️ Red Hat (2): Pure emotion. How does this feel? ⚫ Black Hat (3): Devil's advocate. What could fail? 💛 Yellow Hat (4): Optimist view. Best case scenarios. 💚 Green Hat (5): Wild creativity. No idea too crazy. 🔵 Blue Hat (6): Process manager. Are we on track? For group brainstorming: 1. Assign everyone a hat. (You can even bring real hats to the meeting.) 2. Make sure people are assigned a thinking hat that is different than their typical thinking pattern. 3. Give everyone 5 mins to think through a solution to a problem on their own, guided by their hat. 4. Have each person share one by one. This is metacognition in action. ❓ Which thinking hat is most natural for you, and which is hardest? 🔁 Repost if your team needs to think better, not just think more. 👉 Follow Erin Green for insights on creating courses that actually change behavior.

🧠 “How We Brainstorm And Choose UX Ideas” (+ Miro template) (https://lnkd.in/eN32hH2x), a practical guide by Booking.com on how to run a rapid UX ideation session with silent brainstorming and “How Might We” (HMW) statements — by clustering data points into themes, reframing each theme and then prioritizing impactful ideas. Shared by Evan Karageorgos, Tori Holmes, Alexandre Benitah. 👏🏼👏🏽👏🏾 Booking.com UX Ideation Template (Miro) https://lnkd.in/eipdgPuC (password: bookingcom) 🚫 Ideas shouldn’t come from assumptions but UX research. ✅ Study past research and conduct a new study if needed. ✅ Cluster data in user needs, business goals, competitive insights. ✅ Best ideas emerge at the intersections of these 3 pillars. ✅ Cluster all data points into themes, prioritize with colors. ✅ Reframe each theme as a “How Might We” (HMW) statement. ✅ Start with the problems (or insights) you’ve uncovered. ✅ Focus on the desired outcomes, rather than symptoms. ✅ Collect and group ideas by relevance for every theme. ✅ Prioritize and visualize ideas with visuals and storytelling. Many brainstorming sessions are an avalanche of unstructured ideas, based on hunches and assumptions. Just like in design work we need constraints to be intentional in our decisions, we need at least some structure to mold realistic and viable ideas. I absolutely love the idea of frame the perspective through the lens of ideation clusters: user needs, business problems and insights. Reframing emerging themes as “How-Might-We”-statements is a neat way to help teams focus on a specific problem at hand and a desired outcome. A simple but very helpful approach — without too much rigidity but just enough structure to generate, prioritize and eventually visualize effective ideas with the entire team. Invite non-designers in the sessions as well, and I wouldn’t be surprised how much value a 2h session might deliver. Useful resources: The Rules of Productive Brainstorming, by Slava Shestopalov https://lnkd.in/eyYZjAz3 On “How Might We” Questions, by Maria Rosala, NN/g https://lnkd.in/ejDnmsRr Ideation for Everyday Design Challenges, by Aurora Harley, NN/g https://lnkd.in/emGtnMyy Brainstorming Exercises for Introverts, by Allison Press https://lnkd.in/eta6YsFJ How To Run Successful Product Design Workshops, by Gustavs Cirulis, Cindy Chang https://lnkd.in/eMtX-xwD Useful Miro Templates For UX Designers, by yours truly https://lnkd.in/eQVxM_Nq #ux #design

Traditional planning sessions can sometimes feel stagnant. To keep your team engaged and ensure productive outcomes, incorporating a variety of facilitation techniques can make a significant difference. Here are some of my favorite techniques that support collaboration, catering to both introverts and extroverts: 💡 Fishbowl Discussion - Create an inner circle (the fishbowl) for active discussion while the outer circle observes. Participants rotate between circles, ensuring everyone has a chance to contribute. 💡 World Café - Set up small groups to discuss different topics at separate tables. Participants rotate tables, allowing for a diverse exchange of ideas and perspectives. 💡 Role Playing - Have participants act out scenarios to explore different perspectives and solutions. This interactive method can lead to deeper understanding and empathy. 💡 Mind Mapping - Use a visual diagram to represent ideas and their connections. This technique helps in seeing the bigger picture and how different ideas relate to each other. 💡 Six Thinking Hats - Assign different thinking styles (e.g., creative, critical, optimistic) to participants. This technique encourages looking at problems from multiple angles and generates well-rounded solutions. Trying new techniques not only makes the session more dynamic but also ensures that every voice is heard. What interactive techniques are your favorites? Let’s exchange ideas! --- Ready to spice up your next strategic meeting or workshop? Let’s chat! #StrategicPlanning #Facilitation #Leadership

"Effective brainstorming requires team members not to criticise each other's ideas, to allow freestyle thinking without fear of judgment." At least that's what's commonly believed. But a study finds that asking team members to brainstorm /and/ be free to "debate and even criticise each other's ideas" leads to more ideas being generated. The result held in both the US and France, despite different cultures. Potential reasons: 1️⃣ It allows people to express new ideas without worrying that they might be seen as a criticism of someone else's idea. 2️⃣ Highlighting that criticism is good for the group helps members understand that any criticism that arises is not personal. 3️⃣ Allowing freedom in discussion is itself liberating and promotes free thinking. By Charlan Jeanne Nemeth et al. https://lnkd.in/emrXDm-W

Many of my web tools are designed to help with creative thinking (because that's what I write books about). And this is one of those. It's a tool I built for a training workshop I ran a couple of weeks ago. Research shows that humans are best at generating ideas in short bursts. Our creative muscles are built for sprints, not marathons. It also shows that perfectionism reduces idea generation and blocks flow. So I built this little tool to encourage people to focus on quantity rather than quality of ideas to get things moving at speed. This opens your mind up to opportunities you wouldn't previously have considered. Link to the tool is in the comments 👇 For solo thinkers, I recommend the 90-second and 3-minute settings. If you're working with a small group, try the longer times. But don't waste precious seconds discussing your ideas or trying to flesh them out. And definitely don't critique any ideas as you go (throw the critics out of your group and tell them never to come back). You can do all the judging you want after you've crossed the finish line. The web tool works like this: ❶ You start by picking a time for your idea sprint. ❷ This takes you to a screen with a text input box. You rattle out your basic ideas one at a time, hitting the return key between each one. The tool keeps a tally of the number of ideas you've come up with so that you can spur yourself on to beat your previous record. ❸ When the time is up, you'll see a list of your ideas that you can copy and paste into a document to explore further. I recommend that you aim for 𝗼𝗻𝗲 𝗶𝗱𝗲𝗮 𝗲𝘃𝗲𝗿𝘆 15 𝘀𝗲𝗰𝗼𝗻𝗱𝘀. You probably won't hit it, but that's the kind of speed we're looking at here. Don't focus on detail; focus on coming up with more ideas. I built this tool the night before the workshop. We used it during the session and I can tell you that it works. It works really well! Maybe bookmark it for the next time you need to generate a bunch of ideas. Again, this was built with Cursor and includes features that I would struggle to code myself. Do you think this tool might be useful to you? What other tools would you like me to build?

Ensure all voices are heard by leaning into CURIOSITY! Designing inclusive working sessions can start by inviting questions from EVERYONE- for example, the technique below honors introverted voices and fosters diverse perspectives. Try out some of these practical techniques below in your next meeting or collaboration session… Quiet Reflection Time:  ↳ Create an environment where everyone feels comfortable sharing their thoughts. Structured Brainstorming Sessions:  ↳ Ensure each participant has designated speaking time to reduce pressure. Rotating Facilitators:  ↳ Vary leadership styles and ensure diverse voices are heard throughout discussions. One-on-One Discussions or Smaller Group Settings:  ↳ Provide intimate settings where introverts can freely express their ideas. Techniques like this create an environment where everyone feels comfortable sharing their thoughts. This approach isn't just about diversity. It's about harnessing the power of all perspectives. Together, we can foster environments where every voice contributes to success. Let's ensure that every team member feels empowered to bring their best to the table.

Ever found yourself facing a team that might not naturally be considered "creative," but you know deep down there's untapped potential waiting to be ignited? That's where the real magic happens – when you transform a group of individuals into a powerhouse of innovation! Here are a few strategies to nurture creativity in even the most unexpected places: 1️⃣ Diverse Perspectives: Embrace the beauty of diversity within your team. Different backgrounds, experiences, and skill sets can create a melting pot of ideas that spark innovation. 2️⃣ Encourage Curiosity: Cultivate a culture of questioning and curiosity. Challenge your team to explore the "what ifs" and "whys" to uncover new solutions. 3️⃣ Collaborative Storming: Gather your team for brainstorming sessions. Fostering an environment where no idea is too outrageous encourages free thinking and inspires unique concepts. 4️⃣ Cross-Pollination: Encourage your team to draw inspiration from unrelated fields. Sometimes, the most innovative solutions come from connecting seemingly unrelated dots. 5️⃣ Empower Ownership: Give individuals ownership of projects and allow them to take creative risks. When people feel their ideas matter, they're more likely to contribute their creative juices. 6️⃣ Learning from "Fails": Embrace failure as a stepping stone to success. Encourage your team to share their failures and lessons learned – these experiences often lead to innovative breakthroughs. 7️⃣ Structured Creativity: Implement frameworks like Design Thinking or Ideation Workshops. These structured approaches can guide your team to think creatively within a defined framework. 8️⃣ Celebrating Small Wins: Recognize and celebrate every small burst of creativity. This positive reinforcement encourages more innovative thinking. 9️⃣ Mentorship and Learning: Pair up team members with differing strengths. Learning from each other's expertise can lead to cross-pollination of ideas. 🔟 Lead by Example: Show your own passion for creativity. When your team sees your enthusiasm for innovation, it's contagious! Remember, creativity is not exclusive to certain roles or industries – it's a mindset that can be nurtured and cultivated. So, let's harness the potential within our teams, empower individuals to think outside the box, and watch as innovation unfolds before our eyes! #InnovationAtWork #whatinspiresme #culture #teamwork #CreativeThinking #TeamCreativity #LeadershipMindset #bestweekever

How do you create a safe space for creative collaboration? By lowering the stakes! When we fear judgment, we hesitate. But when we remove that fear, we unlock innovative, unexpected ideas. That’s where "Yes, and" comes in. In this clip, I’m guiding a conference audience through a simple exercise to get ideas flowing. The key? ✅ Come up with intentionally bad ideas (No pressure to be brilliant!) ✅ Accept the first idea suggested (No overthinking!) ✅ Add to it (Keep the momentum going!) The result? Laughter, connection, and a room full of people who feel safe to contribute. When teams practice simple exercises like this, they break down mental blocks, making collaboration more natural and inclusive. The impact? 🚀 More ideas 🤝 Stronger relationships 📈 Higher engagement & productivity Now, imagine brainstorming sessions at your workplace where people are this excited to share their ideas... it's possible! How? Try pitching the worst idea first! #ThinkLikeAComedian #YesAnd #Collaboration #PsychologicalSafety #Innovation