Building a Personal Brand in Science

People Google everything. Including you. Before meetings, interviews, or even dates, your online presence is scrutinized. It's not just about looking good online, it's about strategically positioning yourself as an authority in your field. Here's how to make your PERSONAL BRAND stand out: 1. Create content that showcases your expertise • Write articles or blog posts on industry trends • Share insights from your professional experiences • Showcase unique stories from your personal client experiences. 2. Use SEO to ensure your content ranks • Research relevant keywords in your industry • Optimize your LinkedIn profile with these keywords • Include them naturally in your content titles and descriptions 3. Build a network that amplifies your voice • Engage meaningfully with others' content • Collaborate on projects or co-create content • Participate in relevant LinkedIn groups and discussions 4. Consistency is key • Maintain a regular posting schedule • Ensure your messaging aligns across all platforms • Keep your visual branding cohesive (profile picture, banner, etc.) 5. Showcase your achievements • Update your profile with recent accomplishments • Share case studies or success stories • Request and display recommendations from colleagues These strategies can transform your digital footprint from a mere online presence into a powerful personal brand. It opens doors to new opportunities, builds credibility, and creates a lasting impression in the minds of potential employers, clients, or partners. What steps are you taking to enhance your online presence? P.S. Need help with your personal brand? Send me a DM. #PersonalBranding #ProfessionalDevelopment #OnlinePresence #LinkedInTips

🔥 How I got 1.8M impressions on LinkedIn  in 90 days (without ads, hacks, or a huge team) And no — I didn’t go viral by accident. Here’s exactly what worked (and what didn’t) 👇 1. Posted 3–5 times a week. No ghosting. No chasing “perfect timing.” Momentum beats overthinking every time. ✅ Tip: Track post performance weekly to understand what resonates - not just what gets likes. ❌ Don’t chase perfection. Chase authenticity. 2. Focused on emotional truth. People don’t follow facts — they follow people they feel. I wasn’t afraid to share doubts, failures, or the messy middle. ✅ Tip: If it feels vulnerable to post, it usually performs better. ❌ Don't share what’s “impressive”. Share what’s true. Real > polished. 3.  Experimented — constantly. Videos. Text-only. Carousels. Interviews. Some flopped. Some flew. Every format taught me something about my audience. ✅ Tip: Don’t assume — test it. ❌ Don’t measure success only by numbers. 4. Gave away value for free. I just shared real insights, frameworks, and hard-earned lessons. ✅ Tip: Package insights so people can apply them today. ❌ Don’t post tips you wouldn’t follow yourself. 5. Treated every post like a conversation, not a pitch. ✅ Tip: Write in your own voice — not “LinkedIn voice”. ❌ Don’t ignore your comments. Sometimes your comments or DMs were so spot-on, I’d screenshot them and share with my team. Not for the ego — but as proof that this work matters. One core truth I’ve learned about creating content here: You don’t build a personal brand by being impressive. You build it by being consistent — and by being honest. Everything else is just noise. Your thoughts?

I've grown my LinkedIn audience to over 95,000 followers. Here's a breakdown of what you should do if you’re trying to build your brand on LinkedIn: 1) What is your end goal? Before you begin, define your goal. Do you want to become a thought leader in your field? Are you trying to land clients? If so, who is your ideal client? Speak to those people: What are people in your field looking to learn that you can teach? Create content that answers their questions. 2) What should you post? When starting out a lot of people feel imposter syndrome. To combat that feeling, document what you're learning. It gives you permission to teach on the timeline in an honest, guilt-free way. And there are always people behind you who will benefit from the information you share: Follow the 3 Es. Your content should be: • Educational • Emotional • Entertaining Educational is 'How To's' Entertaining is memes + personality Emotional is “choosing an enemy” or sharing a strong opinion. Next comes scheduling: It's a good idea to batch your content. Create a week's worth of content. Then schedule it all in Buffer, or Publer. Batch creating your content allows you to enter a flow state and avoid context switching. 3) Engagement You have content and then you have "distribution"—generating traffic. And one of the best ways to generate traffic is through engagement: Go to industry experts in your field and comment on their posts. They’ll sometimes hit you back. If they don’t, that's okay. You could always reach out to them and create more of a connection. But commenting on their posts serves an additional purpose: As thought leaders, they get a large amount of traffic on their posts. So you get exposure to people in their audience regardless. The combination of great content + engagement is where the magic happens. 4) It’s called a personal brand for a reason If you only talk about technical ideas you may only hit experts in your field. Your ideal clients aren't usually industry experts, that's why they'll hire you: So keep your content personal. Talk about elements of your life as well. It builds trust with your prospects. It shows them you’re a real person. 5) Networking Build real connections. I'd rather build fewer deep connections than collect a bunch of shallow acquaintances. Social media is a game changer for this: It allows you to find like minded people. You might not find people like this in your local neighborhood, but here on LinkedIn it's easy. Thanks for reading. Enjoyed this post? Follow Jordan Nelson And share it with your network.

In a world where every executive has a firm handshake and a stack of business cards, how do you become the person everyone remembers after a conference? After attending dozens in the past decade, I've developed a strategy that transforms conferences from transactional meetups into relationship goldmines. ♟️Pre-Conference LinkedIn Strategy The real networking begins weeks before the event. Review the speaker and attendee lists, then connect with key individuals on LinkedIn with a personalized message: "I noticed we’re both attending the Stand & Deliver event. I'd love to connect. See you soon." This pre-conference connection creates a warm introduction and significantly increases your chances of meaningful engagement. 👗👔The Memorable Wardrobe Element In my early career, I blended in at conferences. Now? I'm known for wearing a little more color (often D&S Executive Career Management teal) or patterns that are professional yet distinctive. When someone says, "Oh, you're the one with the great dress," you've already won half the networking battle. 🤝Contribute Before You Collect** Instead of collecting business cards, focus on providing immediate value in conversations. Can you connect someone to a resource? Share relevant research? Offer a solution to a challenge they mentioned? The executives who stand out aren't those who take the most cards—they're the ones who solve problems on the spot. What networking approach has worked for you at recent conferences? Share in the comments below! #ExecutiveLeadership #NetworkingStrategy #ConferenceSuccess #ProfessionalDevelopment

I have reviewed 100+ portfolio projects. If you want employers to hire you even without experience, Make sure your project does these 𝟲 things. A great portfolio isn’t just a collection of skills It’s a showcase of how you solve real problems. This is what makes a portfolio project stand out: => 𝗜𝘁 𝘁𝗲𝗹𝗹𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆 Every strong project follows a simple arc: Problem → Solution → Impact. Make it clear what challenge you tackled, how you solved it, and the results. => 𝗜𝘁 𝘀𝗼𝗹𝘃𝗲𝘀 𝗮 𝗿𝗲𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 The best projects come from real-world problems. Current events: Can you analyze a trending issue? (e.g., election results, COVID trends, mask effectiveness) Daily annoyances: What problem do you wish someone would solve? Do it yourself. => 𝗜𝘁 𝘀𝗵𝗼𝘄𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 Good projects highlight your decision-making and problem-solving. Where did you pivot? What obstacles did you overcome? Show your process. => 𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗺𝗲𝗲𝘁𝘀 𝗽𝗿𝗼𝗳𝗶𝘁 The best projects happen where interest meets impact. Find a topic you enjoy, just make sure it’s valuable to potential employers. => 𝗜𝘁 𝘀𝗽𝗲𝗮𝗸𝘀 𝗳𝗼𝗿 𝗶𝘁𝘀𝗲𝗹𝗳 A great project saves you time in interviews. If it’s well-structured, you’ll only need to explain the context once. The results will do the rest. => 𝗜𝘁’𝘀 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 (𝗳𝗼𝗿 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝘁𝘀/𝗦𝗰𝗶𝗲𝗻𝘁𝗶𝘀𝘁𝘀) Go beyond basic analysis and build interactive dashboards (Tableau, Power BI, Streamlit). Let your audience explore the data. A good portfolio project isn’t just technical It proves you can solve meaningful problems. Follow me, Jaret André to land the job you want 10x faster.

Forget the free food and swag. The real conference ROI? Stronger relationships. Here's how you do it: Was advising a founder headed to her first conference as an entrepreneur rather than just for fun / to hang out. These events can be intimidating and expensive so you want to make the most of your time and energy. Here's a recap of what we discussed: ◾ Know your goal. You are there to advance your business through relationships and new insights / information. Manage your energy, get enough sleep, don't eat too much of the free food if its junk. ◾ Chat everyone up. Your job is to build relationships with new friends and potential collaborators / customers. If you see people you know, great but don't spend all your time with them—use them to meet other folks "Can I join your group at lunch?" ◾ Small talk matters. Start w/ simple questions like "Is this your first time at XYZ Con?" "When did you get in / where did you come in from?" "What are you most hoping to get out of this event?" And be prepared to answer all those q's for yourself! ◾ Be choosy about the talks. Pick a few of the events you really think will be worth your time and ask a public question during the Q&A. It can make an impression for the speakers and also the audience (people will remember you and maybe start up a convo with you later) ◾ Be ready to connect. Have a QR code or link ready to your company / socials / mailing list. You'll completely forget to do this later and seconds matter b/c people get distracted / bored. ◾ Follow up with people. Do it right away so you don't forget who they were—email or social media DM. Remind them of how you met and share a memory or insight or piece of media that can help cement your relationship. Try to set up a call or at least be friendly on social in the DMs or in comments. ◾ All you need is a few good ones. It can feel overwhelming but if you can walk away from a conference with even just 2 strong relationships (which might happen slowly over time) for a conference to be a great investment. These days I don't attend as many conferences unless I'm speaking but early in my career these events helped me connect and deepen relationships with a lot of amazing people. What are your favorite tips when it comes to a conference?

Conference fatigue is real! Attending conferences can be rewarding and energizing, but the packed schedules, travel, information overload, and constant networking can quickly lead to fatigue or even burnout. Here’s a few ways to stay refreshed, focused, and make the most of your conference experience: ➡️ PLAN AND PRIORITIZE YOUR SCHEDULE: -- Review the agenda in advance. Highlight the sessions, speakers, and events that align with your goals. Focus on quality over quantity and don’t feel pressured to attend everything. -- If you’re traveling across time zones, use jet lag apps like Timeshifter or StopJetLag to help your body adjust. These apps provide personalized plans to optimize sleep, light exposure, and meals, which can significantly reduce. -- Schedule intentional downtime. Block out periods for solo walks, quiet meals, or short breaks in your room to recharge. Over-scheduling is a major contributor to event fatigue. -- Build in transition time between sessions. Even five to ten minutes can help you reset and prepare for the next event. ➡️ PREPARE FOR NETWORKING AND MEETINGS: -- Carry old-school business cards and a pen. -- Have your LinkedIn QR code or a digital business card ready for quick sharing. Digital cards (using apps like HiHello, Inc. or Popl) are increasingly popular. -- Download the conference app if one is available. They often include networking features, schedules, and ways to connect with other attendees efficiently. ➡️ DURING THE CONFERENCE: -- Limit distractions and avoid multitasking during sessions, meetings, or conversations. -- Be intentional and selective with your #networking: Focus on meaningful connections rather than collecting as many business cards as possible. -- Take notes during or immediately after key conversations and sessions. This helps you remember details and makes follow-up easier. -- Listen actively and ask thoughtful questions-engaged participation is more valuable than passive attendance. -- Designate some “no-conference” time: Block out periods where you don’t attend any sessions or meetings to decompress. -- Skip non-essential social events (like early breakfasts or late-night mixers) if you need rest. Prioritize your well-being over FOMO. -- Pay attention to your body and mind. If you feel overwhelmed or exhausted, take a break, even a short one can help you reset. ➡️ SCHEDULE TIME FOR FOLLOW-UP: -- Review your notes and contacts as soon as possible after the event to combat the “forgetting curve”. -- Set calendar reminders to follow up with new connections-ideally within a month, and then periodically (such as quarterly) to maintain relationships. -- Send personalized LinkedIn connection requests to everyone you met, referencing your conversation to reinforce the connection. -- Use #technology to your advantage: AI-powered apps can help summarize sessions, organize notes, and remind you of action items. What’s your best tip to avoid conference fatigue❓

Communicating complex data insights to stakeholders who may not have a technical background is crucial for the success of any data science project. Here are some personal tips that I've learned over the years while working in consulting: 1. Know Your Audience: Understand who your audience is and what they care about. Tailor your presentation to address their specific concerns and interests. Use language and examples that are relevant and easily understandable to them. 2. Simplify the Message: Distill your findings into clear, concise messages. Avoid jargon and technical terms that may confuse your audience. Focus on the key insights and their implications rather than the intricate details of your analysis. 3. Use Visuals Wisely: Leverage charts, graphs, and infographics to convey your data visually. Visuals can help illustrate trends and patterns more effectively than numbers alone. Ensure your visuals are simple, clean, and directly support your key points. 4. Tell a Story: Frame your data within a narrative that guides your audience through the insights. Start with the problem, present your analysis, and conclude with actionable recommendations. Storytelling helps make the data more relatable and memorable. 5. Highlight the Impact: Explain the real-world impact of your findings. How do they affect the business or the problem at hand? Stakeholders are more likely to engage with your presentation if they understand the tangible benefits of your insights. 6. Practice Active Listening: Encourage questions and feedback from your audience. Listen actively and be prepared to explain or reframe your points as needed. This shows respect for their perspective and helps ensure they fully grasp your message. Share your tips or experiences in presenting data science projects in the comments below! Let’s learn from each other. 🌟 #DataScience #PresentationSkills #EffectiveCommunication #TechToNonTech #StakeholderEngagement #DataVisualization

I analyzed 500 LinkedIn posts that went viral in 2024. what I discovered most "linkedin gurus" are lying. let me explain... they say you need viral personal stories and motivational posts to grow. but here's the uncomfortable truth: that advice is dead in 2024. why? because linkedin has evolved. here's what nobody is telling you: → building a broad audience with feel-good stories? they'll ghost you when you talk business → posting generic "hustle culture" content? welcome to zero engagement → chasing viral personal stories? you're stuck in a dying game → using AI-generated generic content? linkedin's algorithm hates it but don't panic. i've cracked the code with a framework that actually works. i call it the "authority first" approach 🎯 here's the exact science behind it: 70% - pure authority content → share unique industry insights that only YOU know → analyze trends with your personal twist → create detailed how-to guides from your experience → document your real experiments and results → showcase your specific expertise (no generic stuff) 15% - strategic personal stories → but only those tied to your expertise → share raw entrepreneurial moments → give genuine behind-the-scenes peeks → build in public (show the mess, not just success) 15% - smart conversion content → present solutions to specific problems → address pain points you've personally solved → focus on results, not promises So, we built Dottypost specifically for this framework. it helps you maintain these ratios and create content that hits differently. no more guessing what to post or when to post. but hey, this isn't for everyone. don't use this if: → you just want vanity followers → you're scared to be seen as an expert → you have nothing real to sell Go write your first post! #linkedinstrategy #contentcreation #personalbranding #growthhacking

I didn’t know I needed a personal brand. I thought doing good work was enough—that if I just kept my head down and delivered, people would notice and say nice things. But I learned the hard way that it’s not enough to assume others know what to say about you. Personal branding isn’t self-promotion—it’s clarity. It’s about defining what makes you unique and making sure your work and values speak for themselves. Trust starts with honesty, and that means being transparent about your experiences, sharing both wins and challenges. People connect with real stories, not just polished résumés. Credibility follows trust—and it’s built over time. Supporting your insights with data, industry knowledge, and personal experiences reinforces your authority. But the real key? Consistency. Whether through thought leadership, speaking engagements, or content creation, showing up regularly signals commitment. Three key takeaways for building a strong personal brand: ✅ Be intentional – Don’t assume people know your strengths. Define and communicate what makes you unique. ✅ Share your journey – Authenticity builds trust. Your challenges are just as important as your successes. ✅ Show up consistently – Whether through writing, speaking, or networking, regular engagement strengthens credibility. When your words align with your actions, people don’t just believe in your expertise—they come to rely on your perspective. That’s how you build real influence. What’s something you’ve learned about building your personal brand? Drop your thoughts below! 👇 #PersonalBranding #Authenticity #Leadership