The document discusses ways in which the filmmaker attracted and addressed their target audience of 16-24 year olds. They set the film in a dark, eerie school setting at night to draw the audience in. The main character Bruce is also a teen to make the story more realistic and relatable. Diegetic and non-diegetic sounds were used to build tension and keep viewers engaged. The opening sequence directly addresses the audience to catch their attention and make them want to see what happens next.