PROJECT PPT (2)
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The document is a report about a SIP project on the criteria used by consumers to select financial newspapers. It includes an industry profile of Business Standard, a competitor analysis of major financial newspapers, research methodology used including objectives, design, findings and recommendations. The key findings are that Economic Times is the most preferred newspaper followed by Business Standard. Readers prefer newspapers for financial news, quality and authentic reporting. Most readers purchase newspapers at normal prices. The recommendations include increasing specific content, improving distribution and service, and offering loyalty programs.
PROJECT PPT (2)
- 2. CONTENTS INDUSTRY PROFILE INTRODUCTION TO BS ORGANISATIONAL STRUCTURE COMPETITOR OF BS TOP PLAYERS PRODUCT PROFILE SWOT ANALYSIS PRICE LIST OF BUSINESS NEWS PAPER RESEARCH METHODOLOGY RESEARCH OBJECTIVE LIMITATIONS RESEARCH DESIGN TARGET AUDIENCE DATA ANALYSIS & FINDINGS FINDINGS RECOMMENDATIONS CONCLUSION
- 3. SUMMER INTERNSHIP PROJECT ON “The CRITERIA USED BY THE CONSUMERS IN SELECTION OF FINANCIAL NEWSPAPER”
- 4. INDUSTRY PROFILE Type: Privately Held Industry Type: Print media (Newspapers) Headquarters: Bombay, India Key People: Mr. T. N Ninan (Chairman) Web site: www.business-standard.com No of Employees: 610 Employees.
- 5. INTRODUCTION TO BS Business Standard is a financial news paper from Business Standard Ltd (BSL). It is published in three languages (English, Hindi and Guajarati) from 13 centers in India. Business Standard sells 210,000 copies daily in English, mostly to the business and policy-making elite. Its Hindi edition sells 53,000 copies. BSL publishes several periodicals, including BS Motoring, Indian Management, Asian Management Review.
- 8. COMPETITOR OF BS NEWSPAPERS PUBLICATIONS Times of India Living Media Hindustan Times Delhi Press The Hindu Cyber Media Indian Express Business India Group
- 9. TOP PLAYERS
- 10. PRODUCT PROFILE VALUE ADD-ONS FOR READERS Weekly supplements: Smart Investor (Monday)- Serves as an investment guide Strategist (Tuesday) – Covers issues around management & marketing Weekend (Saturday) – Feature on lifestyle, personalities and also has a page devoted to Motoring. Business Standard is the only Business newspaper which gives 1 magazines free every month. ( with subscription offer) Motoring - A complete Car & Bike magazine. Annual magazines and reports The Fund Manager - Covers the high points and performances of Mutual Funds. The Billionaire Club – Listing of India’s richest businessmen and executives. Banking Annual – Performances of the banking sector. BS 1000 – A guide to India’s top 1000 companies
- 11. SWOT ANALYSIS
- 12. PRICE LIST OF BUSINESS NEWS PAPER DAY- NAME- MON TUES WED THURS FRI SAT SUN BS 4.00 4.00 4.00 4.00 4.00 5.00 8.00 ET 2.50 2.50 2.50 2.50 2.50 10.00 10.00 FE 4.00 4.00 4.00 4.00 4.00 6.00 8.00 BL 4.00 4.00 4.00 4.00 4.00 4.00 4.00 MINT 3.00 3.00 3.00 3.00 3.00 3.00 0.00
- 13. RESEARCH OBJECTIVE To penetrate the market or MARKET DEVELOPMENT. “To identify the criteria to be considered for the development of the product “product development.
- 14. LIMITATIONS The collection of primary data is difficult and sometimes the question of non-response arises because the people may not like to disclose the information. Respondents to whom we questioned about the product did not take the survey seriously and answered the questions just for the sake of answering. Area of the project is limited to Delhi
- 15. RESEARCH DESIGN Research: Qualitative and Quantitative Data: Primary Data: Through personal interaction & By Questionnaires . Secondary Data: Company website etc. Research Approach: Survey method. Research Instrument: Questionnaire. Type of Questionnaire: Structured. Type of Questions: Close-ended and open-ended questions. Sample Size – 100. Location – Delhi, NCR.
- 16. TARGET AUDIENCE Corporate executives Investors and Stock brokers Businessmen Bankers Management students and professors Chartered Accountants & other Professionals Students
- 17. DATA ANALYSIS Q.1) Do you read financial daily? • Yes ( ) No ( ) TOTAL 100 100 Frequency Percentage Yes 69 69 No 31 31 69% 31% percentage yes no
- 18. Q.2) How frequent you read financial daily? • Regularly ( ) Occasionally ( ) TOTAL 100 100 Frequency Percentage Regularly 70 70 Occasionally 30 30 70% 30% Regularly Occasionally
- 19. Q.3) Which Financial Newspaper you Prefer The Most ? Newspaper Frequency Percentage Economic Times 47 47 Business Standard 30 30 Business Line 12 12 Financial Express 07 07 Mint 04 04 47% 30% 12% 7% 4% Economic Times Business Standard Business Line Financial Express Mint
- 20. Q.4) Why do you refer a particular newspaper(s)? Frequency Percentage Simple Language 5 5 Financial News 22 22 Quality 26 26 Authentic News 20 20 Authentic News & Quality 10 10 Financial News & Quality 17 17 5% 23% 27% 20% 10% 17% Frequency Simple Language Financial News Quality Authentic News Authentic News & Quality Financial News & Quality
- 21. Q.5) Do you purchase business daily at a normal price or under any scheme? On Normal Price ( ) Under Scheme ( ) Frequency Percentage Normal Price 78 78 Under Scheme 22 22 78% 22% Percentage Normal Price Under Scheme
- 22. Q.6) If you are given any discount on the yearly subscription of financial newspaper then which newspaper you will subscribe? Frequency Percentage ET 49 49 BS 21 21 FE 10 10 BL 8 8 MINT 7 7 ET,FE & BS 5 5
- 23. FINDINGS I came to know about the preference of customers after doing the activity of market tapping. T he supplements of BS are fairly popular amongst target audience which is good for the brand. Business standard is the second most preferred newspaper in the areas surveyed. Most of the readers agree that the language used in BS is simple for them. Some clients said that whatever hidden news shown by ET those news are not covered by BS. Service problem is the main problem with BS, because in our survey I met so many people who did not get news paper on daily basis.
- 24. RECOMMENDATIONS To increase the news on IT and Information in much more detail. To Increase the number of centers from where the news paper is available. To Increase the font size of stock detail. Give more job related advertisements. Improve print quality. Come up with new creative advertisements. Build proper positioning in the minds of the readers. Give certain small vouchers package at the time of any other festivals. Service check calls at regular intervals. Publishing their Club and giving membership to regular customers. Make some events with corporate to spread awareness of BS The company should do frequent analysis of the competitors etc.
- 25. CONCLUSION The reader who is loyal to their financial daily but they also read another financial daily to get information. So I put them in loyal category. These people are 10.5% in our survey. T he reader who are not loyal to any particular financial daily and switch to any financial daily if any come with discount and gifts. I put them as Switcher. I found such readers are 21.5% in our survey. I can say that these readers are price sensitive I found that among sample reader 56.82% believe that T he Economic Times has most understandable language. Reader who believe that Business Standard has most understandable language are 38.64% and reader who vote their believe about Financial Express are 4.54%.
- 26. WEBLIOGRAPHY • SEARCH ENGINE: www.google.com • WEBSITE: www.business-standard.com www.wikipedia.com www.afaqs.com www.fair.org www.rediff.com Training Kit Provided by the Business Standard.
- 27. THANK YOU