The document discusses the use of new media technologies in the production of a music video. It describes researching existing music videos on YouTube for inspiration and using an IMac, Safari browser, and iTunes library to choose the band and song. Canon G7X camera, tripod, SD card, Final Cut Pro, Adobe Photoshop, lighting, and natural light were used to film, edit, and design packaging for the video and music. The various technologies worked together to make the production process simple and allow footage and work to be easily accessed online or through portable storage.