SuiteCRM Integration-case study
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Farm Journal Media, a historic media company for the agricultural market, sought to improve its fragmented systems to enhance customer relationship management (CRM) and operational efficiency. They partnered with Advanz101 to implement SuiteCRM, addressing challenges like independent business unit operations, internal collaboration, and customer insights. The solution aimed to provide real-time visibility and better decision-making capabilities across the organization for improved marketing, sales, and customer service processes.
SuiteCRM Integration-case study
- 1. Implementation of SuiteCRM Farm Journal Media Implementation of SuiteCRM Farm Journal Media Advanz101 Business Systems Implementation of SuiteCRM® for
- 2. Farm Journal Media is one of America’s most respected and recognized media brands. A leading business information and media company serving the agricultural market. Started 140 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through 26 branded websites, eNewsletters and phone apps, 11 business magazines, 70 events, six nationally broadcasted television and radio programs, a robust mobile text marketing business and an array of data-driven paid information products. Business Situation Farm Journal has always been an initiator in deploying new technology and processes to meet its business requirements. However, its existing system needed improvement because today’s top producers crave reliable, timely, in-depth information and ideas. Their integrated, multimedia channels converge on this passionately influential audience needed to be revamped, so that they can surround their customers and prospects with consistent and continual communications. Farm Journal wanted to synergize the functioning of its business units. They were planning to centralize the scattered and distributed processes in order to serve its customers better. They approached to Advanz101 to create a seamless Customer Relationship Management (CRM) to accommodate the demands of its distributed business units. Technical Challenges Farm Journal operates through its multiple business units covering the entire chain of food, agriculture & minerals producers. The primary strategic business requirement was to significantly enhance productivity and management information in the outbound sales and customer relation. Each of the business units of Farm Journal operates almost independently, using its own systems and processes. The company realized that in order to retain its leadership position in the market, it needed to synergize the functioning of these units. Lead management, reporting and key account activity planning and visibility were key deliverables. They decided to revamp the system across the business divisions so that it could manage its vast customer base across different geographies and market areas in a better way. Advanz101’s expert team of CRM consultants had a deep analysis of their business model and identified that existing system needed improvement in some key areas and suggested following key aspects: ● There was a need for improved business synergy as Farm Journal business units were functioning independently in different geographies using different systems for day-to- day business. Being part of the same industry, they had a number of common customers and similar needs that could be managed more efficiently through a unified CRM system. ● They were facing challenges taking strategic decisions because in order to improve decision-making and implement strategic initiatives at the corporate level, there was
- 3. a need for better internal collaboration amongst its business divisions and manpower resources. ● The limited access to Internal Knowledge and critical business data that resided with the end-users was not available to be shared across the organization effectively. ● There were challenges with customer insight as in order to improve its services, the company was lacking for a global application that could provide a 360-degree view of the customers. ● There were limitations with existing technology infrastructure as the business needed a more user-friendly and flexible CRM based business model that could easily accommodate each business division’s diverse needs, locations and other business demands. Advanz101 suggested implementing SuiteCRM ® for having a better access to automate the Marketing, Pre-Sales, Post Sales and customer relationship management processes. Also a set of customized features was required which can’t be directly catered by the default functionality of SuiteCRM ® and needed code level customization.
- 4. Salient Features of Solution Advanz101 developed and integrated customized customer-related requirements. The solution was implemented using the Software Development Lifecycle (SDLC) framework. The scope of the project was expanded from design to development and support functions as covers: Advanz101 developed and integrated customized SuiteCRM ® that could cater to most of the related requirements. The solution was implemented using the Software Development Lifecycle (SDLC) framework. The scope of the project was expanded from design to development and support functions as well. The salient features of the solution that could cater to most of the related requirements. The solution was implemented using the Software Development Lifecycle (SDLC) framework. The scope of the project was expanded from ent features of the solution
- 6. Benefits This CRM solution provided business executives and managers of Farm Journal the ability to monitor, analyze, and act upon intelligence in into the company's operations and financial performance. been achieved through the new This CRM solution provided business executives and managers of Farm Journal the ability to monitor, analyze, and act upon intelligence in real-time while providing end-to into the company's operations and financial performance. Some of the key benefits that have CRM system are: This CRM solution provided business executives and managers of Farm Journal the ability to to-end visibility ome of the key benefits that have
- 7. About Advanz101 ADVANZ101 is an ISO-9001:2015 Certified Software product development & IT services company. We are passionate and focused on delivering technology solutions and consulting services that address the operational challenges faced by Sales, Marketing, Logistics and Customer support teams. We are is a boutique technology company with expertise in consulting and implementation of end-to-end Big Data Analytics and BI services, CRM development and integration services using Sugar CRM, Suite CRM, and Sales Force, Web Application development in Java/PHP and Mobility solutions in Android or iOS for numerous industries across the globe. We help organizations to achieve a new level of trusted insight and decision making by connecting their data and people via a network of analytics services. Advanz101 scales from individuals to the enterprise in a manner that is smarter, more connected, and more scalable than any previous analytics and business intelligence tools and services. Our focus on engineering innovation and R&D help shorten time-to-market, ensure higher quality at low cost, and delivers greater innovation to compete in a global marketplace. We ensure that your ideas and requirements are backed by brilliant execution. And we extend end to end ownership of your product/application design, development and deployment. Learn more at www.advanz101.com and join the conversation @Advanz101System.