JustDial Case Study
- 1. Case Study By: Aditya Raj
- 2. 1 2 4 Context Problem Statement Approach - 80%+ bounce rate & 5% CTRs on Mobile platforms (Mobile Website, Android/iOS App) - Avg session duration time is 15 seconds Justdial used to be horizontal search engine with 150mill unique vistors (quaterly). And real estate was one of the top categories we have decided to launch a NEW PORTAL for Property Search, Research & Finalisation Jdhomes.com; which is in competition with 99acres, Housing, MagicBricks & NoBroker! User Persona Solution Success metrics Impact projection 1. 2. 3. 4. Note : As per assingment focusing only on Rent (mobile) 3 Agenda Propose a solution to solve for above scenario! Solutions can be on these lines: - Recommendations to drive user engagement - User Flows (if any) - Success metrics - Impact projections of the given recommendations
- 4. All Major filters isn't fitting in first screen Quiet-Essential first filter for Rent Every filter is Horizontal Scroll Addition filters are covered in dropdown button Property Search Some users might get irritated on seeing so much filling on information
- 5. Search Result page User Experinces -1 Area sq ft is not relevant for rent Hovering of Sort, favourites and filter button is not smooth and blocking the properties Recommendation for text autocomplete Enabling multi-selection button for location Compare button lead to comparing saved properties
- 6. Search Result page User Experinces -2 Changing how images are shown & WA contact Carousal Format of Image not enabled on UI which can show all photos in a glimpse Users can slide through pictures Easily Appearing changing Images for a glance at the Property This shortens User journey of Shorlisting properties Faster action on adding the property to favourate Option to connect directly over Whatsapp
- 7. Simple, clear basic videos educating users about such topics will make users more confident about the platform and will help us gain their trust CTA buttons at the end of the videos will redirect users to avail corresponding services on our platform as well Tutorials Video for Users Users are generally unaware about legalities or how to find necessary service to close a rent transaction
- 8. "How far is this property from my workplace" A pop up for distance and travel time from home to workplace Property Page User Exp. 1 List of Various landmark along with the distance will increase user trust and engagement Click on landmark will take user to properties near it
- 9. Impactful verbs like '3 currently viewing' , 3 currently enquired Objective of this feature Create Urgency Comples to take action Faster conversion No of users viewing and users contacting Owners Instil FOMO among the users 1. 2. 3. This Information would motivate users to take action sooner Property Page User Exp. 2
- 10. Finding a flatmate This feature will allow users to find flatmate who wants to live with i.e. living style etc. With more users of this, a communication can be built. These communities will help people find flatmates Some users want to live with their gender only
- 11. User onboarding Experince UI with CTA on top of login and signup options Sign -up option should include Social login like Google / Facebook Mobile NO should be optional for sign-up, can be asked when interacting with property which gives value to them Other Recommendations
- 12. Smart journey One tap creates smart property journey route Creates route for visiting all properties based on current location These option also lets users update the status of current property visits which notifies the next property owner the approximate time for the intrested tenant visit Notifications Creates custom alerts for Alerts of interest Option to view all created notification and alter /delete them
- 13. Success Metric Success Metric Average Time Spent Failure Metric Cohort Analysiis Net promoter Score Bounce Net Monthly Revenue Churn
- 14. Impact Projection Recommendations Impact on Key KPIs Average time Spent Bounce Rate Click through rate Smart Journey and Notification feature Finding Flatmate Feature Enhanced and Effficient filter Tutorial Video for Users Search Result page Enhanced UX 1 Carousal format & WA contact Office distance & nearby landmark Property views and Enquiry
- 15. Thank You Happy to answer Any questions? You can reach out to me at : adityarajml2@gmail.com