This document appears to be a project report submitted by Akash Rajendrakumar Wangi to Solapur University in partial fulfillment of an MBA degree. The report examines the impact of social media on youth. It includes an introduction outlining the objectives, scope and limitations, and research methodology. It also contains theoretical background, data analysis and interpretation chapters, findings, and a conclusion. Appendices include survey questions and a bibliography of references. The report was guided by Mr. Vilas Balgaonkar and submitted to fulfill degree requirements for an MBA from Hirachand Nemchand College of Commerce, Solapur.