Algolia A/B Testing - How Vidressing optimizes their search with A/B testing
- 1. ALGOLIA A/B TESTING HOW VIDEDRESSING OPTIMIZES THEIR SEARCH WITH A/B TESTING
- 2. Your hosts David Piry Product Manager Maria Elisabeth Schreiber Solutions Engineer and Search Expert Matthieu Blandineau Product Marketing Manager
- 3. Agenda 1 2 3 Introduction to Algolia & Videdressing The challenge of relevance at Videdressing How to optimize search with A/B Testing
- 5. User expectations are higher than ever .5 second delay → 20% drop in traffic Google 79% of users won’t return & 44% will become detractors Akamai Users abandon bad sites for competitors after 2 to 3 seconds McKinsey Poor site experiences cost you visitors ...
- 6. User expectations are higher than ever 1 second delay → 7% drop in conversions Hubspot .1 second delay → 1% loss in revenue Amazon … and money
- 7. How do you compete? How can you turn visitors into loyal / repeat customers?
- 8. Rewarding customer experiences Need to provide fast, intuitive, and immersive experiences that fit your brand
- 9. Building Blocks for Great Experiences High Availability Infrastructure Transparent Relevance (Tie-breaking Formula) Customizable Ranking Criteria API Layer API Layer Build Personalize Measure Your User Experience
- 10. Algolia at a glance 100+ Countries 5K+ Customers +13% AVERAGE ORDER VALUE +37% CONVERSION RATE
- 12. Collaborative platform to buy & sell fashion and luxury goods between individuals First French marketplace specialised in second-hand clothing and accessories
- 13. Fashion that cares. Our goal is to make fashion affordable and accessible to anyone. The safest platform thanks to our guarantees. The fairest prices and commission 15% seller-side, and a 2% fee for the buyers to benefit from our exclusive guarantees. The widest catalog with 1M items going from Zara to Prada. The most virtuous circle to preserve both the planet AND your bank account.
- 14. Videdressing provides unseen guarantees on the second-hand market Guaranteed Authenticity Sensitive items valued by our experts in order to detect counterfeits even before their listing, thanks to this lifetime guarantee. Money back guarantee Videdressing exclusive guarantee: no matter the reasons, you’re granted 2 days to change your mind. Buyer and Seller security 100% secured transactions, checked profiles and payments.
- 15. Key figures €35M+ GMV 1.5M Members 1M Items in Catalog 10K+ Brands sold 77 NPS €500 Average earnings /seller/year 65% Average discount
- 16. “From Zara to Prada” A large offering
- 17. Wide range of product types Offering GENDER Women Men Kids TYPE New New with tag Pre-owned Clothes Shoes Bags Watches & Jewelry Fragrances & Beauty CATEGORY Accessories
- 19. ● How does Videdressing connect users to the products they are looking for? User Experience, Search and Discovery at Videdressing
- 20. All Filters in one Screen
- 21. Mixing Suggestions / Saved / Recent Numbers of new results
- 24. ● What does “relevance” mean to Videdressing? ● Were there specific business relevance challenges you were you trying to solve? ● How did Videdressing translate those relevance decisions into Algolia? Relevance at Videdressing
- 25. ● Each type of industry has its own challenges: ○ E-commerce: differentiation between multiple similar products ○ Media: long text, multiple content types ● Each particular use case has its own unique nuances ● Business metrics also need to play a role in relevance Relevance is critical in every industry...
- 27. How Videdressing Experiments with Search
- 28. WHAT ALGOLIA A/B TESTING CHANGED
- 29. Q&A
- 30. ALGOLIA A/B TESTING HOW VIDEDRESSING OPTIMIZES THEIR SEARCH WITH A/B TESTING