Keynote sp summit 2014 final
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This document summarizes an AWS summit that took place in 2014. It had over 3,000 attendees and 25 breakout sessions. The summit celebrated AWS's 8th birthday since launching in 2006. It highlighted how startups, enterprises, the public sector, and systems integrators are using AWS. It also discussed how AWS provides infrastructure as a service with the largest market share according to Gartner, and how its services allow for agility, breadth of platform, and continual innovation.
![“[Enterprise customers are] skipping the
years of early getting-their-feet-wet, and
immediately jumping in with more
significant projects, with more ambitious
goals…”](https://image.slidesharecdn.com/keynotespsummit2014-final-140602161704-phpapp02/85/Keynote-sp-summit-2014-final-15-320.jpg)
Keynote sp summit 2014 final
- 2. Bem Vindos Jose Nilo Martins Gerente Geral AWS Brasil
- 3. Obrigado aos nossos patrocinadores:
- 4. AWS Summit 2014 Matt Tavis – Principal Solutions Architect
- 5. 3,000+ attendees, 25 break-out sessions, Exhibit hall WELCOME
- 6. 8th Birthday Launched on March 14th, 2006
- 9. Public Sector on AWS
- 10. System Integrators on AWS
- 11. AWS Latin America System Integrators
- 12. ISVs on AWS
- 13. AWS Latin America ISVs
- 14. Infrastructure-as-a-service Magic Quadrant 2013 “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
- 15. “[Enterprise customers are] skipping the years of early getting-their-feet-wet, and immediately jumping in with more significant projects, with more ambitious goals…”
- 16. “Increasingly, organizations are asking what can’t go to the cloud, rather than what can…”
- 17. “As 2014 dawns, we’re moving into an era of truly mainstream adoption of cloud…”
- 18. Why are companies adopting cloud computing and AWS so quickly?
- 19. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility
- 20. Why does agility matter?
- 22. Old World: Infrastructure in weeks Enterprises Can’t Afford to Be Slow
- 23. A Culture of Innovation: Experiment Often & Fail Without Risk
- 24. Customer Story
- 26. NECESSITY: the mother of innovation!
- 27. The whole IT ecosystem must be considered!
- 29. A broad and deep platform helps customers build sophisticated, scalable applications #2: Platform Breadth
- 30. Regions Availability Zones Content Delivery POPs
- 31. Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
- 32. Direct Connect Route 53VPC Networking Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
- 33. Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
- 34. Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
- 35. Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormationContainers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
- 36. Support CertificationTrainingProfessional Services Technology Partners Consulting Partners AWS MarketplaceEcosystem Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormationContainers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
- 37. 56 new features since Feb 2013 Regional expansion to US West (Oregon) Support for temporary credentials when loading data from Amazon S3 Regional expansion to EU West (Dublin) SOC1/2/3 Compliance certification Ability to UNLOAD encrypted files in parallel to Amazon S3 Regional expansion to Asia Pacific (Tokyo) Support for JDBC fetch size to enable extraction of large data sets over JDBC/ODBC Enable logging of UNLOAD statements New built-in function to compute the SHA1 hash of a value Added support for UTF-8 characters up to 4 bytes in size Ability to share snapshots between accounts to simplify manageability. Support for statement timeouts to automatically terminate queries that exceeded allotted execution time Added support for timezone conversion in SQL Added support for datetime values expressed in milliseconds since EPOCH to simplify ingestion Simplified ingestion by automatically detecting date and time formats. Added support for automatic query timeouts to workload management queues. Enabled the use of wildcards when assigning queries to workload management queues. New built-in function to enable customers to calculate the CRC32 checksum of a value Console improvements to show progress bars for backup and restore operations. Added the ability to support IAM at the resource level allowing tight control of who can take what actions on which resources. Obtained PCI compliance Added the ability to substitute a customer chosen character for invalid UTF-8 characters to simplify ingestion Allowed customers to store JSON data in VARCHAR columns and added built-in functions to enable data extraction Added support for POSIX regex expressions when using SIMILAR to in SQL queries Added Cursor support to enable extraction of large data sets over ODBC connections Built-in function to enable splitting a string using a supplied delimiter to make parsing values easier Added system tables to enable logging of database activity for auditing Regional expansion to Asia Pacific (Singapore, Sydney) Enable customers to control cluster encryption keys by using an on premises hardware security module (HSM) or Amazon CloudHSM Enable customers to receive alerts via SNS for informational or error-related events for cluster monitoring, management, configuration and security. Integration with Canal to enable streaming data ingestion Copy from an arbitrary SSH connection enabling direct copy from Amazon EMR, HDFS, or any other database that supports SSH access and script execution Enable distributing tables to all compute nodes to speed up queries, especially those involving star or snowflake schemas Logging of database logins, failed logins, SQL execution and data loads to S3 and integration with CloudTrails for control plane events Enabled caching of database blocks to speed up access to frequently queried data Increase cluster concurrency limits from 15 to 50 to enable higher concurrent query execution Optimizations to resize code that lead to 2-4x improvement in resize performance Approximate COUNT DISTINCT using HyperLogLog giving 10-20x performance improvements with less than 1% error Enable customers to continuously, automatically and incrementally back up data to a second AWS region for DR On track to obtain Fedramp certification Deliver Redshift on SSD instances enabling a lower-cost, high performance entry point IAM Redshift Elastic Map Reduce Data Pipeline Route 53CloudFront CloudFormation Elastic Load BalancerEC2 S3 EBS DynamoDB Broad Features and Functionality for Each Service AppStream Kinesis
- 38. Broad Set of Compute Instance Types… GPU enabled General purpose Memory optimized CR1M2 Storage and IO optimized Compute optimized CC2C1 HI1 HS1 CG1M1
- 39. G2 GPU enabled CG1 M3 General purpose M1 Memory optimized CR1M2 I2 Storage and IO optimized HI1 HS1 C3 Compute optimized CC2C1 Broad Set of Compute Instance Types…
- 40. G2 GPU enabled M3 General purpose Memory optimized R3 CR1M2 Storage and IO optimized C3 Compute optimized CC2C1 I2 HI1 HS1 CG1M1 Broad Set of Compute Instance Types…
- 41. …Connected by a World-class Network High packets-per- second performance Low jitter EBS-optimized instances Virtual network interfaces Physical placement optimization Slo w Fast High throughput, low latency
- 42. 10 regions 26 availability zones 51 edge locations It’s Not Just Having Services in a Couple of Regions
- 43. Unmatched platform and geographic breadthSpeed to deployment + Support Virtually Every Use Case (for Today and Tomorrow) Analytics Management & Administration Networking Regions Availability Zones Content Delivery POPs Support Certification Trainin g Professional Services StorageCompute Databases Application Services Containers & Deployment (PaaS) Ecosystem Technology Partners Consulting Partners AWS Marketplace
- 44. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
- 45. A Rapid Pace of Innovation 24 48 61 82 159 2802014: more than 160 launches in 2014
- 46. On-premises infrastructure Upgrades are your responsibility Every New Feature and Service Arrives Ready to Use Upgrades happen automatically
- 47. On-premises infrastructure Upgrades are your responsibility Upgrades happen automatically Every New Feature and Service Arrives Ready to Use Releases from week of May 19, 2014 AWS Trusted Advisor expands coverage to SES, VPC, Autoscaling
- 48. On-premises infrastructure Upgrades are your responsibility Upgrades happen automatically Every New Feature and Service Arrives Ready to Use Releases from week of May 19, 2014 Encryption support announced EBS
- 49. On-premises infrastructure Upgrades are your responsibility Upgrades happen automatically Every New Feature and Service Arrives Ready to Use Releases from week of May 19, 2014 MultiAZ support for MS SQLRDS
- 50. On-premises infrastructure Upgrades are your responsibility Upgrades happen automatically Every New Feature and Service Arrives Ready to Use Releases from week of May 19, 2014 AMI 3.1.0: Updates Hadoop, Pig, Impala, Hbase, Mahout, Ruby EMR
- 51. On-premises infrastructure Upgrades are your responsibility Upgrades happen automatically Every New Feature and Service Arrives Ready to Use Releases from week of May 19, 2014 C3 launched in São Paulo EC2
- 52. DynamoDB: A Generation Beyond a NoSQL Key/Value Store Internet scale throughput Consistent performance and unlimited storage
- 53. Internet scale throughput Global and local secondary indexes Item-level access control Consistent performance and unlimited storage DynamoDB: A Generation Beyond a NoSQL Key/Value Store
- 54. Deep mobile SDK integration Geospatial indexing library Local test tool Storage pricing reduction by up to 75% Throughput pricing reduced by up to 35% Batched writes In-console item updatesGovCloud (US) availability Parallel scan Transaction library Cross-region copy, export and import Internet scale throughput Global and local secondary indexes Item-level access control Consistent performance and unlimited storage DynamoDB: A Generation Beyond a NoSQL Key/Value Store
- 55. WorkSpaces: Desktop Virtualization the AWS Way No hardware or virtualization software Access through any tablet device Monthly pricing—no long-term commitments Pre-installed software or bring your own licenses Easy integration with MS Active Directory 10k+ limited preview sign-ups Now available to all
- 56. Amazon AppStream Compute & render the user experience on EC2 Amazon EC2 Amazon AppStream Efficiently stream the user experience to any device (your app) Instant-on end user experience HD video quality application streaming Captures user input to send back to the cloud Responsive and consistent experience across devices Simple pay-as-you-go pricing Now Available to All
- 57. Customer story
- 58. EasyTaxi : your taxi in one click! S. Korea Saudi Arabia Pakistan Brazil Argentina Peru Mexico Venezuela Colombia Ecuador S. Africa Namibia Angola Botswana Kenya Tanzania Egypt Morocco Tunisia Nigeria Ghana Ivory C. Algeria Hong Kong Taiwan Indonesia Malaysia Philippines Singapore Thailand Vietnam Present Coming soon Bolivia Uruguay Puerto Rico Panama Costa Rica Guatemala UAE Jordan Chile India • One of the largest taxi apps in the world (if not the largest) • Started in Rio, present in more than 30 countries • Part of Rocket Internet • HQ/IT dept. in Sao Paulo, Brazil • Millions of passengers and hundreds of thousands of taxi drivers
- 59. From 0 to millions of rides per month and 30 countries in 18 months “Everybody has a plan until they get punched in the face.” -Mike Tyson The Plan: • grow as fast as possible! Unlimited marketing creativity: • Santander : 50% off • Visa : world cup ticket • Johnnie Walker : R$ 40 off Problem • Many thousands of writes and many thousands of reads per second • Unlike portals, only small percentage cacheable
- 60. How AWS helps • AWS allows us to isolate applications and scale them individually, with different avaliability goals • 65 EC2 instances live, 15 instances in staging, 3 RDS clusters, SQS, ElastiCache (Redis) • Managed services mean our sys admins can be more productive • Despite self-service nature, we found customer support to be extremely goodAvailability Zone Availability Zone API API API … API API API … Mongo Mongo
- 61. Thank You! DOWNLOAD OUR APP WEBSITE & SOCIAL easytaxi.com facebook.com/easytaxibr twitter.com/easytaxi CAREERS jobs@easytaxi.com We are always looking for talent, specially in IT!
- 62. Trade Capex for variable expense 1 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 3 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing 4 Economies-of-scale provide lower costs than companies can do on their own 2 42 price reductions since 2006 #4: Cost Savings and Flexibility
- 63. Our 42nd Price Reduction April 1, 2014 51% reduction on average Tier prices decrease from 36% to 65% S3 EMR 27% to 61% reduction Average reduction of 28% RDS ElastiCache Average reduction of 34% 38% reduction for M3 30% reduction for C3 EC2 10% to 40% reduction for M1, M2, C1 and CC2
- 66. How are enterprises thinking about and using the cloud in 2014?
- 67. 70% reduction in operational costs SAP Reduced dev and test environment costs Oracle #1: Development and Testing 50% dev/test reduction Mobile App
- 68. Product prototyping & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit News distribution App streaming Firmware upgrades Mobile games Mobile music discovery #2: New Workloads
- 69. Disaster recovery SSAE 16- compliant to restore all data within 2 hours Equipment leasing app Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Analytics #3: Supplement Existing Workloads with the Cloud Education Support millions of accesses weekly
- 70. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
- 71. #5: Migrating Existing Applications Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
- 72. Customer Story
- 74. Estrutura do grupo A GranInvestimentos é uma holding fundada em 2010 para desenvolver iniciativas de negócio entre a Família Gradin e seus parceiros. Graal Participações Gran Investimentos Instituto Inspirare
- 75. Sobre a GranBio Junho/2011: fundação da empresa Maio/2012: anúncio da 1ª planta industrial Janeiro/2013: BNDESPar torna-se sócio, com 15% de participação Abril/2013: internacionalização com API e escritório nos EUA Agosto/2013: parceria com Rhodia para desenvolvimento de bio n-butanol
- 76. Como é feito o etanol 2G
- 77. BIOCELERE BIOVERTIS BIOFLEX Investe no desenvolvimento de novas cultivares de alto conteúdo celulósico. Empresa de Pesquisa e Desenvolvimento de microrganismos para uso industrial. Empresa de produção, em escala comercial, de biocombustíveis e bioquímicos.
- 78. Soluções de biomassa: • Colheita de palha • Cana-energia • Avalia outros tipos de biomassa BioVertis Barra de São Miguel e São Miguel dos Campos, AL
- 79. BioCelere Campinas, SP Centro de Pesquisa em Biotecnologia Desenvolvimento de microrganismos Testes das tecnologias industriais
- 80. 1ª planta de etanol 2G em escala comercial do hemisfério sul Partida: 2014 Capacidade: 82 milhões de litros por ano Bioflex 1 São Miguel dos Campos, AL
- 81. Janeiro de 2013
- 82. Janeiro de 2014
- 83. Começando com o pé direito Legado - SAP Business One - Banco e Aplicação instalado em um “DeskServer” local, sem redundância de disco e backup apenas semanal Em 5 dias de conta AWS - Estrutura de AD criada na VPC com redundância de região - SAP Business One na nuvem com banco, aplicação e TS individualizados - Gerenciamento de snapshots diários utilizando o Cloud8 - Suporte Business com a Amazon
- 84. Novos desafios com AWS e SAP Demanda do negócio por um ERP mais aderente - Desafio lançado em Agosto/2013 de ser ter SAP ECC implantado até final de Dezembro/2013 O Projeto - Implantação do SAP ECC utilizando o modelo pré-configurado - Tempo total de projeto de 2,5 meses: no prazo - Configuração de servidores dentro da AWS realizada em menos de 2 semanas (DEV / QAS / PRD)
- 85. Arquitetura SAP na AWS Disaster Recover Availability Zone UsersClient Mobile Client Customer Gateway VPN Gateway VPN Connection Mobile Client SAP (DEV/QAS/PRD) App Server Instances Database Server S3 App + DB Server Instance Relay Server Microsoft Office 365 Availability Zone App Server Instances Database Server App + DB Server Instance Relay Server Route 53 Site Region IAM Nat Instance Router Internet Gateway
- 86. Nossos Parceiros
- 87. Obrigado
- 88. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
- 89. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things… operating data centers is not one of those things” “We are a hospitality management organization, not an IT services company” 2000 applications migrating to AWS in 18 months
- 90. Customer Story
- 96. Necessidade
- 99. 77 Instâncias EC2 16 Databases 216 Volumes EBS (48TB)
- 100. Necessidade Escolha Summit 2013 Planejamento Testes
- 101. Necessidade Escolha Summit 2013 Planejamento Testes Caso de Sucesso Summit 2014 < 1 ano
- 104. Powered by
- 105. Let’s talk about ‘private clouds’…
- 106. 92% of private clouds are still falling short of the core requirements: self-service, full automation, tracking and monitoring. September 2013 Survey
- 107. What are customers really looking for?
- 108. Private compute Private storagePrivate network Private key management Governance What are customers really looking for?
- 109. The Good News Is That You Can Get All of This in the Cloud Private network Private compute Private storage Private key management Governance
- 110. AWS Private Network Capabilities Software-defined private network AWS Virtual Private Cloud (VPC) Dedicated private network connection to AWS AWS Direct Connect All services
- 111. AWS Private Compute Capabilities Choose the right level of compute isolation for every workload EC2 in a VPC Dedicated instances Single tenant infrastructure Software-defined network isolation Physical isolation Fine grained access roles and groups Identity & Access Management
- 112. AWS Private Storage Capabilities Encrypted object storage Private encryption key management Single-tenant block storage Amazon S3 Amazon EBS Amazon CloudHSM Encrypted block storage EC2 AWS DirectConnect Choose the right level of storage isolation for every workload
- 113. AWS Governance Geographic data locality Fine-grained access control over data and resources Control over regional replication Policies, resource level permissions, temporary credentials Fine-grained access control In-depth audits AWS CloudTrail
- 114. Certifications and Accreditations for Workloads That Matter
- 115. PHYSICAL NETWORK SYSTEM PEOPLE & PROCESS Familiar security model Customer ecosystem Every customer benefitsPartner ecosystem Comprehensive Security Capabilities, Validated by Experts
- 116. Which Is the Better Path? Spend millions to create a circa-2010 AWS clone that is largely frozen in time Satisfy your isolation requirements No upfront costs Continued benefit of economies of scale 100s of new features & services every year
- 117. Build a new ‘private’ cloud Rip everything out and move to AWS #1 #2 or
- 118. Integration with On-premises Resources Integrated networking Integrated access control Integrated cloud backups Single pane of glass # 192.168.1.10 # 192.168.1.11 Microsoft Active Directory Custom LDAP App 1 AWS Storage Gateway
- 119. Some final thoughts about Amazon…
- 120. Customer obsession 1 Invention 2 Long-term orientation 3 Some final thoughts about Amazon…
- 121. AWS Trusted Advisor: Automated Cost Optimization and Advice 1,000,000+ recommendations $207M in cost reductions To: AWS Customer From: Amazon Web Services Subject: Potential Cost SavingsDear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost SavingsDear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services
- 122. AWS Summit 2014
- 123. Visite nossos expositores, lounges e sessões técnicas Agenda da Tarde
- 124. Obrigado aos nossos patrocinadores: