This document provides an overview and guide to various US and global market insights and investing principles. It includes sections on the US and global economies, equities, fixed income, and alternatives. Some of the topics covered include S&P 500 valuation measures, sources of corporate earnings growth, bond yields and returns, and diversification. Charts and data are provided on various economic, market and investing metrics as of September 30, 2018. The document is authored by J.P. Morgan Asset Management's Global Market Insights Strategy Team.