Major label case study
- 1. Music IndustryCase Study- Major Label Recording Artist
- 2. James Arthur • James Arthur is a singer songwriter who's music fits under many genres including Pop music, Contemporary R&B, Soul music, Hip hop music and Rock music. • James Arthur is signed to Columbia records, an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, Inc.
- 3. Sony Music Entertainment • The company is horizontally integrated as direct competitors within the industry have merged, there are now a number of record labels which Sony music are a parent of, this has reduced competition and costs for the company. • Sony is vertically integrated because it has the capability to carry out the whole process from finding talent all the way to proving live music streaming services to audiences.
- 4. Promotion of the album • On 6 September 2015, he announced that he had signed with Columbia Records and that a new album was on the way. • On 9 September 2016, he released "Say You Won't Let Go" as the official lead single from the album. The single peaked at the top of the UK Singles Chart, a position it maintained for three weeks. Outside the United Kingdom, the single has topped the charts in a number of countries, the music video was released in the same month. • On 10 February 2017, "Safe Inside" was released as the album's second single. The music video was released slightly before on 25 December 2016, James Arthur also performed the song at the 2017 National Television Awards • As well as this, social media played a big part in promoting the album and James Arthur has recently released tour dates via his twitter page which is a major step in promoting an album
- 5. Use of social media • James Arthur and Sony Music use social media significantly as part of the promotion of James as an artist, upcoming events and album releases • Twitter is one of the major social media platforms which has been utilized by James Arthur
- 6. Music Availability • James Arthurs music has being readily available to both download and stream • You can access his music from a range of applications such as iTunes, Apple Music and Spotify
- 7. James Arthur's success • James Arthur is a successful singer songwriter with 2.2M twitter followers • In 2013 when James won The X Factor his winners single became the fastest-selling The X Factor winner's single so far, reaching 255,000 downloads within 48 hours and over 490,000 by the end of the week • Following research I was able to find out the chart success of his music