How to Get More Value from Your Social Data
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The document discusses the importance of measurement in understanding and controlling data to enable improvement. It emphasizes the need for committing to metrics, leveraging smart categorization, and the significance of presenting data clearly. Additionally, it highlights that good data failure often stems from poor presentation and stresses the importance of making data consumable for internal stakeholders.
How to Get More Value from Your Social Data
- 2. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it. 2 H. J. Harrington
- 3. The Basics of a Winning Social Data Measurement Context Analysis Presentation © 2013 Sprinklr. All rights reserved.
- 4. Single social data solutions are solving the data collection struggle. © 2013 Sprinklr. All rights reserved. 4
- 5. Measurement: Collecting the right data © 2013 Sprinklr. All rights reserved. 5 1. Commit to metrics. 2. Leverage smart categorization. 3. Automate, not collate.
- 6. Waiting for perfect is never as good as making progress. © 2013 Sprinklr. All rights reserved. 6 -Seth Godin
- 7. A consistently imperfect metric is better than a perfectly measured one. © 2013 Sprinklr. All rights reserved. 7
- 8. This generation’s biggest data problem isn’t processing, it’s data hoarding. © 2013 Sprinklr. All rights reserved. 8
- 9. Selecting the Right Context © 2013 Sprinklr. All rights reserved. 9 1. Set goals based on available data. 2. Introduce situational metrics. 3. Be flexible, but also be smart.
- 10. Situational Data : Your New Best Friend © 2013 Sprinklr. All rights reserved. 10 E = - (0.62T2 + 39.2W2 + 62.4P2) + (21.8T + 184.4W + 395.4P + 94.5M - 90.25V) + 50(S + F + 6.4) WTF does this even mean? VS. Easy to do + understand ! • If our goal is message dispersion- shares + listening volume • If our goal is brand affinity- sentiment + likes
- 11. If you can’t explain it to a child, your measurement if probably rubbish. © 2013 Sprinklr. All rights reserved. 11
- 12. Routine Analysis with out focus is useless. © 2013 Sprinklr. All rights reserved. 12
- 13. Delivering Great Analysis © 2013 Sprinklr. All rights reserved. 13 1. Don’t analyze boring data 2. Explore + Explain 3. Supplement with relevant quotes
- 14. If social data isn’t changing your business…. Your data is out of focus. 14
- 15. Good data failure is usually a result of bad data presentation. © 2013 Sprinklr. All rights reserved. 15
- 16. Presentation Matters These Graphics are Ugly or Lack Substance. The Waste Valuable Eye Time. © 2013 Sprinklr. All rights reserved.
- 17. How to Make Data Shared Internally Consumable © 2013 Sprinklr. All rights reserved. 17 1. Charts should make sense with out explanation 2. Each slide should tell one story 3. Talk tracks should be consistent
- 18. 18 Thank You.