Autonomy Works Overview 2013 08 21
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This document provides an overview of AutonomyWorks, a social enterprise that employs individuals with autism to perform marketing execution work. It begins with background on the founder and his experience. It then discusses the two main categories of marketing work and the different skills required for each. AutonomyWorks aims to provide marketing execution work to individuals with autism, who tend to excel at tasks requiring attention to detail, quality control, and data analysis. Case studies demonstrate how AutonomyWorks has helped various clients by taking on tasks like website development, data cleaning, and research. The document outlines AutonomyWorks' process for matching clients' work to individual associates' skills, and for organizing associates into teams. It discusses AutonomyWorks' social mission
![Case study: Building templated web-sites.
9
• 1.1 Prepare files
• 1.2 Obtain current schedule
• 1.3 Gather school information
1.0 Prepare
2.0 Build
Content
3.0 Create
AD Assist
5.0 Validate
• 2.1 Format Schedules
• 2.2 Clean-up schedule data
• 2.3 Create schedule text files
• 2.4 Enter sports/activities/
facilities
• 2.5 Prepare logo and banner
• 3.1 Create seasons
• 3.2 Finalize and validate AD
Assist
• 5.1 Confirm data
• 5.2 Confirm activity
functionality
• 5.3 Complete4.0 Create
Sites
• 4.1 Establish unique school ID
• 4.2 Create school-specific site
template
• 4.3 Update site colors
• 4.4 Populate site
Process Step: 2.3 Create Schedule Text Files
KPIs
Task Library Type
Content: Source: Name Description Content: Destination: Type:
Empty school
database
1.1.2 2.3.1 Open database
.1 Go to "O:importdata[schoolname]" 3.2.1 Systems: Navigation: Find files/apps
.2 Open "db1.mdb" 3.3.1 Systems: Workflow: Strictly linear
.3 Click "enable content" in security warning (in
yellow bar at top of screen)
1.2.1 Data: Data cleansing: Validate
completeness
.4 Select "Export" database and confirm that the
database is empty
.5 Select "Import" database and confirm that the
database is empty
3 excel
schedule files
2.2.4 2.3.2 Convert yearly schedule
files
.1 Click on "External Data" tab to open the import
box
Schedules by
season (.txt files)
3.1.3
3.3.2 Systems: Workflow: Simple branching
.2 Select "Excel File" 3.2.1 Systems: Navigation: Find files/apps
.4 Select "12-13.xls" from
"O:importdata[schoolname]"
Complete
schedule (.txt)
3.2.2 1.2.1 Data: Data cleansing: Validate
completeness
.5 Click "import" - a dialog box will open
.6 Select "Append a Copy"
.7 Click "Next"
.8 Click "Next"
.9 Click "Finish"
.10 Close box
.11 Click on "Load Exported Events" (listed under
"Queries")
.12 Click "yes"
.13 Click "yes"
.14 Open "ExportedEvents" table
Input OutputAction
• 8to18 provides athletic scheduling tools for
High Schools, Middle Schools, and
independent sports leagues.
• Athlete and parent communication occurs
through a templated, public web site.
• 8to18 currently serves over 500 schools and
is poised for significant growth in 2013.
• AutonomyWorks converts existing data and
builds the public websites.
• AutonomyWorks has documented and
reengineered the process.
• We have built over 60 school websites and
added testing, reporting, and conversion
roles.](https://image.slidesharecdn.com/autonomyworksoverview-slideshare20130821-130821131557-phpapp01/85/Autonomy-Works-Overview-2013-08-21-9-320.jpg)
Autonomy Works Overview 2013 08 21
- 1. Company Overview August 2013 Exceptionally Talented to Empower Your Business
- 2. Meet our founder: Dave Friedman • 25 year business career focused on marketing integration and applied technologies • Chief Marketing Officer for Sears Holdings • President, Americas for Razorfish • Associate Partner, Accenture • Experienced organizational leader • Led Razorfish to tenfold growth • Created Razorfish’s global marketing process outsourcing business • Marketing innovator and executor • Created a comprehensive customer targeting capability at Sears • Frequent speaker on marketing trends and organization dynamics • Runner, reader, dad dave@emailautonomy.com 2
- 3. Marketing work falls into two decidedly different categories creating on-going management issues. Management Challenges • Different interpersonal and learning styles • Different recruiting and assessment criteria • Different motivational needs and requirements • Different career paths and promotion criteria 3 Social Independent Consistent Dynamic Work Variability Interpersonal Intensity Creation • Insight • Ideas • Strategy • Design • Campaigns • Analytics Execution • Production • Customization • Trafficking • Reporting Telemarketing Editing
- 4. Fortunately, a million-strong work force stands ready to perform high-quality marketing execution work. • Many people with autism excel at delivering Marketing Execution work. • Exceptional attention to detail • Affinity for repetitive work • Obsession for quality and accuracy • Keen math, technical, and analytical skills • Hundreds of thousands of qualified candidates are ready to work. • Nearly two million people in the US • 50,000 enter the workforce every year • Unemployment rate exceeds 80% 4
- 5. AutonomyWorks enables this workforce to deliver high- quality, cost-effective Marketing Execution work. • AutonomyWorks screens, hires, trains, and supports a team of high performing Associates. • Our proprietary Marketing Process Execution (MPE) model defines critical tasks and integration points ensuring consistency and quality. • Our business system has been custom-built for Marketing Execution and the unique skills of our Associates. • AutonomyWorks is a Social Enterprise – delivering business value and social change. Exceptionally Talented to Empower Your Business 5
- 6. Associates are screened and trained for specific skills and talents. 6 • Schedule – Nine Associates working part-time in 4-8 hour shifts • Sourcing and Screening - Partnering with local service providers to screen, train and on-board • Training and Environment – On-the-job with classroom training in development • Performance - Continued improvements in productivity and quality. • Satisfaction - Associates enjoy the work and seek additional hours - 2 4 6 8 10 12 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 TurnTime (CalendarDays)
- 7. AutonomyWorks accommodates multiple paths to long-term employment. 7 Job Shadow Assessment On-the-job Training Classroom Training Long-Term Employment Sources • Schools • DRS • Training programs • Referral
- 8. Media & CampaignsResults & Learnings Ideas and CreativeInsight and Strategy Marketing Process Execution enables insight and breakthrough marketing innovation. Marketing Process Execution Build Operate Assess Maintain • Resizing • Versioning • Comps • Revisions • Landing pages • Metadata • Tracking tags • Price/offer • Video search • Trafficking • Promotions • Validation • Reporting/ dashboards • Competitive analysis • Testing • Social listening • Content updates • Customer data • Digital Asset Management • Bug fixes • Vanity URLs 8
- 9. Case study: Building templated web-sites. 9 • 1.1 Prepare files • 1.2 Obtain current schedule • 1.3 Gather school information 1.0 Prepare 2.0 Build Content 3.0 Create AD Assist 5.0 Validate • 2.1 Format Schedules • 2.2 Clean-up schedule data • 2.3 Create schedule text files • 2.4 Enter sports/activities/ facilities • 2.5 Prepare logo and banner • 3.1 Create seasons • 3.2 Finalize and validate AD Assist • 5.1 Confirm data • 5.2 Confirm activity functionality • 5.3 Complete4.0 Create Sites • 4.1 Establish unique school ID • 4.2 Create school-specific site template • 4.3 Update site colors • 4.4 Populate site Process Step: 2.3 Create Schedule Text Files KPIs Task Library Type Content: Source: Name Description Content: Destination: Type: Empty school database 1.1.2 2.3.1 Open database .1 Go to "O:importdata[schoolname]" 3.2.1 Systems: Navigation: Find files/apps .2 Open "db1.mdb" 3.3.1 Systems: Workflow: Strictly linear .3 Click "enable content" in security warning (in yellow bar at top of screen) 1.2.1 Data: Data cleansing: Validate completeness .4 Select "Export" database and confirm that the database is empty .5 Select "Import" database and confirm that the database is empty 3 excel schedule files 2.2.4 2.3.2 Convert yearly schedule files .1 Click on "External Data" tab to open the import box Schedules by season (.txt files) 3.1.3 3.3.2 Systems: Workflow: Simple branching .2 Select "Excel File" 3.2.1 Systems: Navigation: Find files/apps .4 Select "12-13.xls" from "O:importdata[schoolname]" Complete schedule (.txt) 3.2.2 1.2.1 Data: Data cleansing: Validate completeness .5 Click "import" - a dialog box will open .6 Select "Append a Copy" .7 Click "Next" .8 Click "Next" .9 Click "Finish" .10 Close box .11 Click on "Load Exported Events" (listed under "Queries") .12 Click "yes" .13 Click "yes" .14 Open "ExportedEvents" table Input OutputAction • 8to18 provides athletic scheduling tools for High Schools, Middle Schools, and independent sports leagues. • Athlete and parent communication occurs through a templated, public web site. • 8to18 currently serves over 500 schools and is poised for significant growth in 2013. • AutonomyWorks converts existing data and builds the public websites. • AutonomyWorks has documented and reengineered the process. • We have built over 60 school websites and added testing, reporting, and conversion roles.
- 10. Case Study: Data clean-up and management. 10 • Illinois Life Span is a statewide resource and referral program for people with developmental disabilities. • ILS operates a database of nearly 2,000 service providers throughout the state. • Maintaining current and accurate data is an on-going burden. • AutonomyWorks identifies updates based on web databases and organization sites. • AutonomyWorks creates and sends reports to organizations for update and additions. • AutonomyWorks created an application to maintain data accuracy and manage process flows.
- 11. Case Study: Research and data management 11 • Viewpoints offers ratings and reviews of hundreds of thousands of products and services. • They were missing key pieces of data on 15,000 of their most frequently researched products. • The organization lacks the bandwidth to conduct the data collection. • AutonomyWorks accesses third party databases and websites to find and capture missing data items. • AutonomyWorks created an application and customized process to maintain data accuracy and manage process flows. • AutonomyWorks is exceeding client goals – finding targeted information for more than 90% of products.
- 12. AutonomyWorks is developing relationships with community organizations to amplify our impact. 12 • We are working with Easter Seals of Metropolitan Chicago to develop a collaborative program. • Our efforts will include facilities, assessment development, training, and placement. • LADSE is a Consortium of 16 school districts serving 48 schools and 350 students • LADSE is providing our initial team of Associates and collaborating to develop in-school training programs.
- 13. AutonomyWorks was custom-built for marketing execution and our Associates’ capabilities. Deliver Environment Work Design Associates • Hyperspecialize • Standard models • Client customized • Productivity supports • Workspaces • Paraprofessionals • Sourcing • Assessments • On-boarding • Training Work Groups • 10-20 Associates • Team metrics • Dedicated para- professionals Achievement • Quality, skills, and productivity • Gamification Work Flow • Work matching • Proprietary tool Improve • Measurement • Client reporting • Continuous improvement 13
- 14. Client work tasks are matched to Associates based on individual skills yielding high quality results. 14 Work is broken into skill- based tasks … Tasks are matched based with capabilities … Completed tasks create high-quality deliverables • 1.1 Prepare files • 1.2 Obtain current schedule • 1.3 Gather school information 1.0 Prepare 2.0 Build Content 3.0 Create AD Assist 5.0 Validate • 2.1 Format Schedules • 2.2 Clean-up schedule data • 2.3 Create schedule text files • 2.4 Enter sports/activities/ facilities • 2.5 Prepare logo and banner • 3.1 Create seasons • 3.2 Finalize and validate AD Assist • 5.1 Confirm data • 5.2 Confirm activity functionality • 5.3 Complete4.0 Create Sites • 4.1 Establish unique school ID • 4.2 Create school-specific site template • 4.3 Update site colors • 4.4 Populate site • 1.1 Prepare files • 1.2 Obtain current schedule • 1.3 Gather school information 1.0 Prepare 2.0 Build Content 3.0 Create AD Assist 5.0 Validate • 2.1 Format Schedules • 2.2 Clean-up schedule data • 2.3 Create schedule text files • 2.4 Enter sports/activities/ facilities • 2.5 Prepare logo and banner • 3.1 Create seasons • 3.2 Finalize and validate AD Assist • 5.1 Confirm data • 5.2 Confirm activity functionality • 5.3 Complete4.0 Create Sites • 4.1 Establish unique school ID • 4.2 Create school-specific site template • 4.3 Update site colors • 4.4 Populate site • 1.1 Prepare files • 1.2 Obtain current schedule • 1.3 Gather school information 1.0 Prepare 2.0 Build Content 3.0 Create AD Assist 5.0 Validate • 2.1 Format Schedules • 2.2 Clean-up schedule data • 2.3 Create schedule text files • 2.4 Enter sports/activities/ facilities • 2.5 Prepare logo and banner • 3.1 Create seasons • 3.2 Finalize and validate AD Assist • 5.1 Confirm data • 5.2 Confirm activity functionality • 5.3 Complete4.0 Create Sites • 4.1 Establish unique school ID • 4.2 Create school-specific site template • 4.3 Update site colors • 4.4 Populate site ProprietaryMatching AlgorithmandTools Q A
- 15. AutonomyWorks is a social business – designed to deliver business AND social value. • AutonomyWorks only pursues work and clients where our we can deliver clearly differentiated value. • AutonomyWorks is organized as an Illinois Benefit Corporation – a new business model designed for socially motivated businesses. • AutonomyWorks is an open-source business. We are engaging the community in building the business and will share our knowledge with the community. • AutonomyWorks has contributed 20% of ownership to the Work For Everyone Foundation – a 501(c)3 that funds innovative approaches to match people with disabilities with appropriate work. 15 Exceptionally Talented to Empower Your Business
- 16. The AutonomyWorks model is organized around discreet teams and scales to a national network. 16 • Comprised of 10-20 Associates reporting to a supervisor • Organized around single clients or common types of work • Includes a range of skill and experience levels Associates are organized into work teams …. Work teams share infrastructure in a service center…. Service centers are replicated nationally. Sales Ops Finance Services Talent 2013 2014-2015 2015 and beyond • Target size of 300 FTEs to leverage management and shared services. Could scale to 1,000 FTEs or beyond. • In addition to business services, will share OT, PT, social education • At 300 FTEs, generates $16mm in revenue and 15% EBITDA • All major markets and most second tier markets could support Service Centers • Service Centers will coordinate efforts to balance resources and share knowledge • Top 25 market s could generate annual revenues of more than $400mm
- 17. In the first half of 2013, AutonomyWorks will complete our pilots and move into a larger proof of concept. Pilot (Complete) Prove (3/13-7/13) Expand (7/13 - ?) • Partner with 1-3 clients to establish processes, tools, and work models • Approach • Develop baseline process • Use sample client work to test, validate, and expand the baseline process and Business System • Codify expanded process in training, management software, and metrics • Establish metrics and baseline productivity of client teams • Expand client relationships to operate in their standard workflow • Demonstrate productivity advantage • Approach • Switch to perform client work real-time • Modify Business System to accommodate work • Track productivity and quality – develop business case • Accelerate client development efforts • Full-scale sales • Add capabilities in response to client demand • Approach • Build client development team and hone selling approach • Build account management and client on-boarding teams • Add Community Partners to hire additional staff • Open first Service Center 17