Digital Review June 2017

June 2017
Monthly Digital Review and Trends

Agenda
➢ Monthly specials
➢ BAM’s fav
➢ Game / Contest
➢ Website / Social
➢ Inspirational Moments
2

#MoreThanARefugee
● Youtube teamed up with International Rescue Committee to
commemorate the World Refugee day with a heartwarming
testimony video, associated to #MoreThanARefugee.
● 7 Youtubers traveled the world to meet refugees and captured their
personal stories on film along with a call to action for donations.
● This hashtag spread on social media and also touched upon other
sensitive topics.
● #MoreThanARefugee campaign was effective at educating the
public and encouraging donation, much like any social cause, it also
yielded a negative response by being a passive action.
4Source: http://www.adweek.com/digital/youtube-partnered-with-the-international-rescue-committee-for-world-refugee-day/

Stats of the Month
5
Source:
http://www.adweek.com/digital/7-hot-digital-marketing-stats-to-know-going-into-the-big-summer-weekend/
http://mashable.com/2017/06/20/instagram-stories-live-video-snapchat/?utm_cid=hp-hh-pri#iUvX_Syt.5qB
➢ Instagram's Stories now have 250 million daily active users, up from 200 million in April. At the same time,
engagement with Snapchat Stories declined 50 percent in June compared with the same time last year.
➢ On Facebook, it has been discovered that 30% of the platform’s mobile shopper prefer to discover new products
through videos.

App of the Month: Understand L’Oreal’s Culture
● L’Oreal launched the first mobile application in the world
that plays the role of an onboarding program and only
focuses on teaching the company’s unique culture to new
employees.
● This is the perfect way to cater to each person’s specific
language, learning habits and speed in an efficient and
creative way while being visual and interactive.
6Source: http://www.loreal.com/media/news/2017/june/fit-app-program-launch

HITRECORD Special Father’s Day Project
● In partnership with Instagram, they made a special call out for people
to take part in their Father’s Day project.
● A video of Joseph Gordon Levitt, asking individuals to create 10-15
seconds video or write a short message expressing something
personal they would like to say to their dad for Father’s day, was
released.
● The project received more than 1,000 submissions, among which few
were selected and turned into short films, that Instagram distributed
worldwide on June 18th.
WHAT WE THINK
● HITRECORD really went beyond the traditional ad video or social
media post, and successfully put together a meaningful and creative
project, that relied on the participation of its online community.
People were quick to answer and that shows how engaged they are
with the production company.
Source: https://hitrecord.org/challenges/3221912?sort=latest

Chevrolet Attempts To Portray The Canadian Dream
● Chevrolet launched its new heartfelt campaign, called “Canadian
Dream”, which illustrates the beauty and diversity, that is, Canada.
● The automobile company hit the road to discover and capture the
different landscapes, cultures and individuals that can be found
throughout the northern country.
WHAT WE THINK
● Inspiring way for Chevrolet to surf on Canadian pride, especially in
time when traumatic events are occurring across the globe, while
building brand awareness.
● Great commercial where the product is not forced upon the user
as the focus is rather on the emotional connection drivers may
have with the Canadian road landscape.
9Source: http://www.adweek.com/creativity/what-is-the-canadian-dream-chevrolet-hits-the-road-to-find-out/
Watch Video

The Oreo Games: OREOEpicFail
HOW TO ENTER
● Take a video or photo of your event and tag your entry with
#OREOGAMES #CONTEST on either Instagram or Twitter before
July 6, 2017.
PRIZING
● The grand winner for the Finals Showdown will be awarded with a
$100,000 check and specific challenge prizes will range between
$10,000 to $50 cheques.
WHAT WE THINK
● This contest, not only calls for creativity and achievement, but also
values and rewards attempts, even they end in failures.
● It is undeniable that the Oreo Games illustrate a brand's goal for
customer engagement and put Oreo products at the center of the
stage by pushing the boundaries of product possibilities and added
values.
11Source: http://oreogames2017.com/

Places To Sea Photo Contest
HOW TO ENTER
● Enter the contest online by completing the entry form and
submitting one original photo, accompanied with a short description,
which follow the Theme of the appropriate period.
PRIZING
● The grand winner for each Theme period will be awarded with a
choice of one up to 7-day cruise, which represent a retail value of
approximately $4,388.
● Second, Third and Fourth place prizes will be awarded in the form of
a variety of different Nikon Cameras.
WHAT WE THINK
● It is undeniable that this contest reflects customer interaction and
calls for creativity. Princess Cruises successfully launched a contest
that is relevant and for which the prizes are aligned with the goal.
This contest is simple, logical and accessible to anyone.
12Source: https://princesscruises.prizelogic.com/

Adidas Celebrates International Yoga Day
● Adidas is planning its biggest livestreaming up to date, to
celebrate International Yoga Day and Summer solstice.
● The sport-gear marketer has become very fond of live videos,
as it allows consumers to be exposed to the brand, the
products and athletes for longer and in a more engaging way.
● Besides, live streaming offers a certain flexibility and fast
adaptation that most social media advertising means do not.
WHAT WE THINK
● We believe that Adidas was very quick to respond and adopt
this new mean of advertising to their advantage while
providing their fans with engaging experiences.
● The company was very successful in incorporating live
streaming into their day to day activities, for special event,
such as new product launch.
14Source : http://www.adweek.com/digital/adidas-is-ratcheting-up-live-video-for-international-yoga-day-and-the-summer-solstice/

Pinterest’s “What If” Campaign
● Pinterest launched “What If”, the social platform’s first-ever major ad
campaign.
● This new photo-based campaign aims to push users to envision the
best-case scenario (such as trying out a new haircut, getting a first
tattoo or even inventing a food combo) before rejecting the idea
with the question “What if”.
WHAT WE THINK
● We believe that, by only spreading these 2 simple words, Pinterest
created a movement that encourages users to try new things and
prevent doubts or fears from stopping them from making decisions -
which is very aligned with the goal of the platform.
● This campaign can inspire people to broaden their horizons and
open themselves up to new possibilities by surfing on Pinterest and
pinning opportunities.
15Source: https://www.fastcompany.com/40428266/pinterest-just-launched-its-first-major-ad-campaign

Equinox Explores The LGBT Alphabet
● Equinox proudly shows its strong support to the LGBT
community, by releasing its first-ever Pride-themed vibrant video,
entitled “LGBTQAlphabet: Six Letters Will Never Be Enough”.
● The fitness company combined visual creativity and simplicity of
words in this well choreographed short film, to spread awareness
and educate the public by highlighting and defining some LGBT
terminologies.
WHAT WE THINK
● We believe that this campaign is not only meaningful and
inspiring, but can also have a real impact and encourage viewers
to explore, discover and embrace all the color, gradient, and
variation of one’s identity, and most importantly, their own.
● This campaign is yet another example of brand activism where
brands take part in social topics in line with their own values.
17Source: http://www.newnownext.com/equinox-pride-short-film/06/2017/
Watch Video

Dove’s Father's Day Ad Celebrates All The Men In Our Lives
● Dove released a special advertising video to celebrate father’s day,
to illustrate its campaign #THERETOCARE
● Through this video, the company does not only celebrate dads, but
is encouraging everybody to celebrate all the men that are part of
and made an impact in their lives.
● Indeed, the video features many diverse men figures in children's
lives in different scenarios, from the funny grandfather to the
supportive coach.
WHAT WE THINK
● There is no denying that this video sparks emotions and is relatable
to everyone. This video is a perfect reminder to appreciate and be
grateful for all the men influences.
● We believe that Dove perfectly adapted its video for the father’s
day season and went beyond the traditional expectation of only
celebrating the fathers.
18Source: https://www.youtube.com/watch?v=0BTCm_pJMCk

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Digital Review June 2017

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Digital Review June 2017