Bear Analytics -Leveraging Event Data (October 2015)
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The National Association of Broadcasters (NAB) uses extensive data analysis to enhance their annual NAB Show, revealing significant growth in exhibition space, revenues, and registrant engagement from 2010 to 2015. They reported a 27% increase in international registrants and successful strategies in attracting first-time attendees, with a focus on key attendee personas and engagement tactics. The NAB emphasizes the importance of leveraging data to improve event outcomes and participant experience.
Bear Analytics -Leveraging Event Data (October 2015)
- 1. How the National Association of Broadcasters (NAB) uses data to power the NAB Show. #EventData
- 3. $335M in association revenue analyzed to date 68M+ data points 21 awesome clients 3 Joe Colangelo CEO & Co- Founder Eric Misic Vice President of BD Nick Colangelo Senior Data Shaper Carolyn Maguire Marketing Specialist Winnie Liu Data Analyst Marissa Maybee Director, Insights & Analytics
- 4. 4 Chris Brown EVP, Convention & Business Operations National Association of Broadcasters @CBrownNAB Joseph Colangelo @JoeColangelo CEO and Co-Founder Bear Analytics Michelle Kelly SVP, Content Development & Marketing National Association of Broadcasters Moderated by: #EventData
- 6. #EventData Exhibition Growth 2010-2015 +53% Square Footage +45% Exhibition Revenues +28% Exhibiting Companies 2.3 to 1 Ratio of growing exhibitors to shrinking 66% Revenue generated from loyal exhibitors 35% Growth of first-time exhibitors from ’09-’15
- 7. #EventData Analysis powered by: Mapping Our Customers
- 9. #EventData Registrant Growth 27% International registrants from 50+ countries 49% Average number of registrants who are first-timers 57% Increase in marketing runway’09-’15 +14% NAB Show Registrants 2010 2015 Over 100k registrants!
- 10. Attracting Attendees Earlier Analysis powered by: 0% 20% 40% 60% 80% 100% 0123456789101112131415161718192021222324252627 PercentVerified Weeks Out 2012 2013 2014 2015 40 Days Out in 2010 63 Days Out in 2015 #EventData
- 11. Visuals powered by: A Truly Global Event #EventData
- 12. Attendee Personas Powered by behaviors 601k Reg Records #EventData The Engaged Core The New Entrant The High Hurdler o Most familiar & loyal to NAB Show o Represent ¾ of all reg revenues o Highest concentration of US ind. o High recency score & first-timers o More likely to travel farther and thus register earlier o Persona is ripe for strategic re- engagement – lower cost o Lower recency score and behaviors indicate they may change roles
- 13. Intelligence into Practice #EventData Subject Line: Rochelle, don’t let another year go by! Registration is now OPEN.
- 16. Thank you for being part of the only industry event series dedicated to #EventData We make data simple.