Marketing Operations Grid

The BearingPoint Marketing Operations Grid is a framework designed to enhance marketing automation by mapping out roles and responsibilities within an organization. It addresses current market challenges, such as the need for in-house campaign management and quick adaptation to evolving technology, by providing a tailored approach that integrates state-of-the-art marketing practices. The grid enables organizations to optimize their marketing operations and build future-proof capabilities, enhancing efficiency and reducing reliance on external services.